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Technical Sales Associate information

See Kentucky salary details

$29.1K

$62.9K

$96.4K

How much do technical sales associate jobs pay per year?

As of Aug 20, 2026, the average yearly pay for technical sales associate in Kentucky is $62,945.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,700.00 and $65,100.00 per year, depending on experience, location, and employer.

How does a Technical Sales Associate typically collaborate with engineering and product teams to address client needs?

Technical Sales Associates frequently act as a bridge between clients and internal teams. When clients present specific technical requirements or challenges, the associate works closely with engineering and product specialists to develop tailored solutions or clarify product capabilities. This collaboration ensures accurate communication, timely responses, and effective resolution of complex customer inquiries. Building strong relationships with internal teams is essential for success in this role, as it enables associates to deliver both technical insights and excellent customer service.

What are the key skills and qualifications needed to thrive as a Technical Sales Associate, and why are they important?

To thrive as a Technical Sales Associate, you need a strong understanding of technical products, sales acumen, and often a degree in business, engineering, or a related field. Familiarity with CRM software, product demo tools, and technical documentation is typically required, and certifications in sales or specific technologies can be advantageous. Exceptional communication, relationship-building, and problem-solving skills help you connect with clients and address their unique needs. These skills and qualities are crucial for effectively translating technical features into customer benefits, closing sales, and supporting long-term client satisfaction.

What is the difference between Technical Sales Associate vs Sales Engineer?

AspectTechnical Sales AssociateSales Engineer
Required CredentialsHigh school diploma or equivalent; some technical knowledgeBachelor's degree in engineering, technical field, or related area
Work EnvironmentCustomer-facing, retail or B2B sales, office and on-site visitsTechnical presentations, client meetings, on-site demonstrations
Employer & Industry UsageManufacturing, technology, industrial sectorsEngineering firms, manufacturing, technology companies
Search & Comparison IntentUnderstanding entry-level technical sales rolesTechnical sales with engineering expertise

The Technical Sales Associate typically focuses on customer service and basic technical knowledge to support sales, often with less formal technical credentials. In contrast, a Sales Engineer combines technical expertise with sales skills, often requiring engineering degrees and engaging in detailed technical demonstrations. Both roles are vital in technical industries but differ mainly in technical depth and educational requirements.

Does technical sales associate pay well?

Technical sales associates typically earn a median annual salary ranging from $50,000 to $80,000, depending on experience, industry, and location. Compensation often includes commissions or bonuses based on sales performance, which can significantly increase total earnings. Strong communication skills and technical knowledge are important for success and higher pay in this role.

What does a technical sales associate do?

A technical sales associate combines sales skills with technical knowledge to promote and sell products or services that require specialized understanding. They identify customer needs, demonstrate product features, provide technical support, and often collaborate with engineering or product teams to ensure solutions meet client requirements. Strong communication, technical expertise, and familiarity with sales tools are essential for success in this role.

What are the most commonly searched types of Technical Sales jobs in Kentucky?

The most popular types of Technical Sales jobs in Kentucky are:

What cities in Kentucky are hiring for Technical Sales Associate jobs?

Cities in Kentucky with the most Technical Sales Associate job openings:

Technical Sales Associate jobs near you
Infographic showing various Technical Sales Associate job openings in Kentucky as of August 2026, with employment types broken down into 77% Full Time, 22% Part Time, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $62,945 per year, or $30.3 per hour.

Technical Sales

Douglas Electronics Co Inc

Louisville, KY • On-site

Full-time

Medical, Dental, Vision, PTO

Posted 19 days ago

Job description

Benefits:
  • Health insurance
  • Paid time off
  • Dental insurance
  • Vision insurance

About the Role:
Douglas Electronics Co Inc is looking for a driven and knowledgeable Technical Sales professional to join our team in Louisville, KY. This is an exciting opportunity to combine your passion for electronics and technology with your talent for building lasting client relationships. If you thrive in a fast-paced, solutions-driven environment, we want to hear from you!
Responsibilities:
  • Identify and pursue new sales opportunities within the electronics and technology sector
  • Provide technical product guidance and solutions-based recommendations to customers
  • Build and maintain strong relationships with existing and prospective clients
  • Prepare and deliver compelling sales presentations and product demonstrations
  • Collaborate with internal technical teams to ensure customer needs are met
  • Meet and exceed individual sales targets and revenue goals
  • Stay current on industry trends, product updates, and competitor offerings
Requirements:
  • Prior experience in technical sales, electronics sales, or a related field preferred
  • Strong understanding of electronic components, systems, or related technology
  • Excellent communication, negotiation, and presentation skills
  • Self-motivated with a proven ability to manage a sales pipeline independently
  • Proficiency with CRM software and standard sales tools
  • Associate's or Bachelor's degree in Electronics, Engineering, Business, or related field is a plus
  • Ability to work on-site in Louisville, KY
About Us:
Douglas Electronics Co Inc has been a trusted name in the electronics industry, serving customers with quality products and expert technical support. Our customers rely on us for our deep product knowledge, responsive service, and commitment to finding the right solutions for their needs. We foster a collaborative and supportive workplace where employees are empowered to grow their careers and make a real impact.