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JOB SUMMARY
The Marketing and Graphic Design Specialist contributes to the success of Mississippi Aquarium and its financial sustainability by creating integrated marketing campaigns, marketing collateral and content for print, digital communications and advertising. The position will collaborate with all departments to ensure creative content is consistent with Aquarium branding.
THE IDEAL CANDIDATE WILL
• Embrace a spirit of conservation and education and strive to be a good steward of the community
• Enjoy working in a team environment and collaborating with team members from all departments
• Engage and build our audience with creative and captivating design
KEY RESPONSIBILITIES
• Maintain look, feel and design direction of integrated marketing communications and materials consistent with the Aquarium's brand, messaging and mission
• Collaborate with the Communications Coordinator to ensure website graphics are updated as necessary
• Design, develop and produce marketing visual materials including, but not limited to brochures, outdoor, event collateral, facility guides, sales kits, advertising, video, digital and on-line graphics: develop new identities for large and special events as needed
• Coordinate with outside vendors (such as billboard, television, etc.) on scheduling, installation, and implementation of brand campaigns
• Collect, format and organize all marketing assets including, but not limited to images and videos
• Meet and collaborate with all departments to generate creative initiatives to increase brand and event awareness; create a cohesive look to Aquarium messaging across all departments to ensure what the audience sees outside of our campus accurately reflects what they will experience on campus
• Attend marketing and department meetings as needed
• Coordinate, fulfill and distribute on-site and off-site marketing promotions and signage
• Adhere to efficient production schedules
• Create concepts for consumer advertising and brand campaign; continually evaluate design and production trends; update and incorporate as needed
• Support digital marketing efforts with designs, photographs and illustrated graphics
• Support digital marketing efforts by designing graphics and brainstorming ideas for social media content and e-mail newsletters
• Support Aquarium events as needed
• Assist with other marketing projects as needed
QUALIFICATIONS
• Bachelor's degree in graphic design or marketing with certificate in graphic design
• Minimum of 3 years of integrated marketing campaign design experience
• Experience in photography, video production and editing and graphics production within the Adobe Creative Suite required to create visual designs that clearly communicate messaging and calls to action for distinct audiences
• Website building and/or maintenance
• Organize and prioritize work to meet deadlines
• Ability to develop good working relationships with vendors
• Attention to details with strong communication skills
• Experience in writing, editing and proofreading.
• Ability to accept responsibility and account for his/her actions
• Ability to work under limited supervision, both independently and in a team environment
• Flexible work schedule including nights, weekends and travel
• Ability to maintain a high level of professionalism, standards, integrity and confidentiality
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employer for this job. Duties, responsibilities and activities may change at any time with or without notice.
TEAM REQUIREMENTS
• Safety & Security - All Team Members are required to adhere to all Mississippi Aquarium safety and security standards.
• Attendance & Appearance - To maximize the guest's experience, all Team Members are required to adhere to Mississippi Aquarium standard operating procedures regarding attendance and dress code policies as it relates to individual job functionality. Tattoos and piercings must be appropriate and in keeping with a professional image. Depending on the work area, management reserves the right to determine that tattoos will need to be covered during your shift.
• Sales & Guest Services - Our forward-thinking business model requires listening to and understanding the needs of our guests both internal and external. To that end, we must always be focused on the guest experience which is the key driver for return guest visitation and increased sales.
• Team Partnership - All Team Members are focused on supporting each other to complete the guest experience. Therefore, supporting, facilitating, and participating in activities that promote team effectiveness is vital to our organization.
Physical Demands & Work Environment:
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 60 pounds. Specific vision abilities required by the job include close vision, distance vision, color and peripheral vision, depth perception, and the ability to adjust focus. While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.