| Aspect | Talent Attraction | Talent Acquisition |
|---|
| Focus | Building employer brand and attracting potential candidates | Identifying, recruiting, and hiring candidates |
| Activities | Employer branding, marketing, sourcing passive candidates | Interviewing, screening, onboarding |
| Timing | Pre-recruitment, ongoing efforts | During the hiring process |
| Metrics | Brand awareness, candidate interest | Hires made, time-to-fill |
While Talent Attraction focuses on creating a strong employer brand and drawing in potential candidates, Talent Acquisition involves the actual process of recruiting, interviewing, and hiring those candidates. Both are essential parts of staffing but serve different roles in the hiring lifecycle.