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Tag Management Jobs in Wisconsin (NOW HIRING)

Shine United

Data Analyst

Madison, WI · On-site

Experience with tag management systems (Google Tag Manager preferred). * Experience with data visualization tools (TapClicks preferred). * Working knowledge of paid media platforms (Google Ads, Meta ...

Shine United

Data Analyst

Madison, WI · On-site

Experience with tag management systems (Google Tag Manager preferred). * Experience with data visualization tools (TapClicks preferred). * Working knowledge of paid media platforms (Google Ads, Meta ...

The Johnson

WI · On-site

$100 - $130/hr

Platform & Tool Expertise Google Analytics 4, Search Console & Google Tag Manager (Required) Deep proficiency in GA4 for funnel and acquisition analysis, Search Console for query and indexing ...

Bishop Cider & Cidercade

WI · On-site

$160K - $200K/yr

Experience and an understanding of Martech, marketing, and advertising platforms such as Google Analytics (GA4), Google Search Console, Google Tag Manager, Looker Studio, Klaviyo, Wordpress, etc.

ClearChoice

Dental Assistant

Milwaukee, WI

$23 - $28/hr

Support the prosthetic team with inventory management, lab coordination, and recordkeeping ... As part of TAG - The Aspen Group, we're committed to bringing better dental care to more people ...

Clear Choice

Dental Assistant

Waukesha, WI

$23 - $28/hr

Support the prosthetic team with inventory management, lab coordination, and recordkeeping ... As part of TAG - The Aspen Group, we're committed to bringing better dental care to more people ...

ClearChoice

Dental Assistant

Milwaukee, WI · On-site

$23 - $28/hr

Support the prosthetic team with inventory management, lab coordination, and recordkeeping ... As part of TAG - The Aspen Group, we're committed to bringing better dental care to more people ...

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Tag Management information

See Wisconsin salary details

$8

$33

$54

How much do tag management jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for tag management in Wisconsin is $33.24, according to ZipRecruiter salary data. Most workers in this role earn between $18.00 and $45.66 per hour, depending on experience, location, and employer.

What are some common challenges faced in a tag management role, and how can they be addressed?

Professionals in Tag Management often encounter challenges like ensuring data accuracy across multiple platforms, navigating rapidly changing website architectures, and managing requests from various stakeholders. Keeping up with evolving privacy regulations and ensuring tags do not negatively impact site performance are also common hurdles. Addressing these challenges typically involves clear communication with development and marketing teams, ongoing education about the latest tools and standards, and meticulous testing of changes before deployment. By maintaining robust documentation and employing a proactive approach to problem-solving, tag managers can contribute significantly to high-quality data collection and smooth digital operations.

What is a tag management?

A Tag Management job involves managing and deploying digital tracking codes (tags) on a website or app using a Tag Management System (TMS) like Google Tag Manager, Tealium, or Adobe Launch. Professionals in this role ensure accurate data collection for analytics, marketing, and advertising purposes. They troubleshoot tag-related issues, optimize performance, and ensure compliance with data privacy regulations. This role often requires familiarity with JavaScript, HTML, and digital analytics tools.

What are the key skills and qualifications needed to thrive in tag management, and why are they important?

To thrive in Tag Management, you need expertise in web analytics, digital marketing, and data governance, often backed by a relevant degree and experience in digital technologies. Familiarity with tag management systems like Google Tag Manager, Tealium, or Adobe Launch, as well as knowledge of JavaScript and analytics platforms, is highly valued. Strong problem-solving skills, attention to detail, and effective communication are essential soft skills for coordinating with marketing, analytics, and IT teams. These competencies are critical to ensuring data integrity and smooth digital marketing operations in a dynamic online environment.

What job categories do people searching Tag Management jobs in Wisconsin look for? The top searched job categories for Tag Management jobs in Wisconsin are:
Tag Management jobs near you
Infographic showing various Tag Management job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $69,142 per year, or $33.2 per hour.

Data Analyst

Shine United

Madison, WI • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 3 days ago

Job description

POSITION OVERVIEW: You're a Data Analyst who loves building insightful dashboards as much as you do finding the story buried within them.


You're comfortable in the numbers, but you don't live there. You live in the "what does it mean" - the insights that turn performance data into a recommendation clients can actually act on. You're as fluent in measurement frameworks as you are in a strategy conversation, and you know how to make complex analysis feel clear without making it simple.


As a Data Analyst, you'll work within our Media department as a key partner to the Director of Digital Media, Account Service, and creative teams. You'll analyze cross-channel performance data, identify trends and opportunities, guide measurement frameworks, and support the tracking and reporting solutions that give clients a smarter picture of what's working - and why.


If you're an analytical mind with strategic instincts who wants to put them to work somewhere that values both, let's talk.


KEY RESPONSIBILITIES:

Data Analysis, Reporting & Insights

  • Collaborate with media team members to design and maintain automated dashboards (e.g., TapClicks, NinjaCat, Google Data Studio) that clearly communicate performance, insights and opportunities to internal teams and clients.
  • Analyze performance data across paid media channels (search, social, programmatic, etc.), owned channels (email, social, etc.), and web analytics platforms.
  • Develop insights that drive campaign optimization, budget allocation, audience strategy, and creative testing strategy.
  • Identify trends, performance anomalies, and growth opportunities.


Measurement & Tracking Implementation

  • Collaborate with Shine's in-house web development team and client teams to implement and validate tracking solutions (GA4, GTM, media platform pixels, conversion APIs, server-side analytics platforms, etc.).
  • Ensure proper data collection architecture across client websites and landing pages.
  • Troubleshoot data discrepancies and tracking issues.
  • Maintain documentation of measurement frameworks and tagging structures.


Strategic Collaboration

  • Partner with account service to align data insights with client KPIs and business objectives.
  • Support development of test-and-learn agendas, measurement plans, and quarterly business reviews.


QUALIFICATIONS:

Required:

  • 3-5+ years of experience in digital marketing analytics, media analytics, or a similar role (agency experience preferred).
  • Strong proficiency in web analytics platforms (GA4 required).
  • Experience with tag management systems (Google Tag Manager preferred).
  • Experience with data visualization tools (TapClicks preferred).
  • Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic DSPs) and corresponding conversion APIs where applicable.
  • Ability to synthesize data into clear, actionable insights for non-technical audiences.
  • Understanding of attribution models and incrementality testing.
  • Experience with server-side analytics platforms.
  • Exposure to marketing mix modeling or advanced analytics frameworks.


Preferred:

  • Experience with SQL and/or Python for data analysis, including implementation of Meridian
  • Familiarity with CRM data integration and customer journey analysis.


COMPENSATION & BENEFITS: Competitive salary based on experience. Benefits package includes: fully paid health, dental, life and disability insurance (for individuals and families), 401k program, paid downtown parking, paid home internet access, and more.


ABOUT SHINE UNITED: Shine United is a $51 million advertising, design and digital agency located in America's Heartland - Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods, Carver Yachts and UW Health. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine's work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times. Learn more at ShineUnited.com.


#ShineOn


Shine United is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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