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Surf Shop Jobs in California (NOW HIRING)

Retail Manager

Palm Desert, CA · On-site

$26 - $30/hr

You'll make sure the shop is always stocked, organized, and reflective of the DSRT SURF brand while managing vendor relationships and controlling retail costs. * Manage purchasing for all retail ...

You'll make sure the shop is always stocked, organized, and reflective of the DSRT SURF brand while managing vendor relationships and controlling retail costs. * Manage purchasing for all retail ...

Retail Manager

Palm Desert, CA · On-site

$20 - $30/hr

You'll make sure the shop is always stocked, organized, and reflective of the DSRT SURF brand while managing vendor relationships and controlling retail costs. * Manage purchasing for all retail ...

Be Seen First

On-Site About the Role An independent specialty retail shop located on Sunset Blvd in Silver Lake ... Support the store's presence within the Silver Lake, Eastside LA, snowboard, surf, outdoor, and ...

... shop gear for free as well as extensive discounts on gear purchases. · $50-60k salary based on experience Company Description 101 Surf Sports is a multi-sports watersports Super Store located in San ...

... shop gear for free as well as extensive discounts on gear purchases. · $50-60k salary based on experience Company Description 101 Surf Sports is a multi-sports watersports Super Store located in San ...

CA · On-site

... redwood forests, unique surf and art culture, natural scenic beauty, and friendly and active ... a-kind shops. In addition, it offers an upscale residential district, historic Victorians ...

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Surf Shop information

See California salary details

$8

$16

$26

How much do surf shop jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for surf shop in California is $16.41, according to ZipRecruiter salary data. Most workers in this role earn between $13.27 and $18.75 per hour, depending on experience, location, and employer.

What is a surf shop?

A Surf Shop job typically involves assisting customers with purchasing surfboards, wetsuits, accessories, and other gear. Employees may also provide advice on products, handle rentals, process sales, and maintain the shop's cleanliness and organization. Depending on the location, employees might also share local surf conditions or repair equipment. Strong customer service skills and knowledge of surfing are often required.

What does a typical day look like for someone working in a surf shop?

A typical day in a surf shop often includes greeting customers, assisting with product selection, processing transactions, maintaining organized displays, and helping with inventory tasks. Staff may also provide advice on surfboard types, wetsuit sizing, and local surf conditions, as well as handle minor equipment repairs or rentals. Team collaboration is common, with employees supporting each other during busy periods and working together to create a welcoming, knowledgeable atmosphere. Seasonal fluctuations and varying customer needs keep the role dynamic and engaging, making each shift unique.

What are the key skills and qualifications needed to thrive in the surf shop position, and why are they important?

To thrive in a surf shop, you need strong customer service abilities, retail sales experience, and a genuine knowledge of surfing equipment and apparel. Familiarity with point-of-sale (POS) systems, inventory management software, and sometimes surfboard repair tools is often required. Excellent communication, a positive attitude, and enthusiasm for sharing surfing culture help create memorable customer experiences. These qualities ensure that customers receive expert advice and service, driving both sales and loyalty in a specialized retail environment.

What are popular job titles related to Surf Shop jobs in California?

For Surf Shop jobs in California, the most frequently searched job titles are:

What job categories do people searching Surf Shop jobs in California look for?

The top searched job categories for Surf Shop jobs in California are:

What cities in California are hiring for Surf Shop jobs?

Cities in California with the most Surf Shop job openings:

Infographic showing various Surf Shop job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $34,135 per year, or $16.4 per hour.

Retail Manager

Palm Desert, CA • On-site

$26 - $30/hr

Full-time

Posted 13 days ago


Job description

Job Type
Full-time
Description
DSRT SURF isn't a traditional workplace, and we're not looking for traditional people.
We're building a fast growing hospitality and lifestyle brand where surf culture, guest experience, and high performance come together in a unique way. We're looking for people who thrive in energetic environments, take pride in their work, and want to help build something special from the ground up.
This is a fully on-site role in Palm Desert, California.
What You'll Do
As Retail Manager, you own the day-to-day operation of the DSRT SURF retail shop, from purchasing and inventory to merchandising and staff supervision. You'll make sure the shop is always stocked, organized, and reflective of the DSRT SURF brand while managing vendor relationships and controlling retail costs.
  • Manage purchasing for all retail merchandise, including apparel, hard goods, and accessories
  • Build and maintain vendor relationships, negotiate pricing, and place and track purchase orders
  • Own inventory management across the retail shop, including receiving, counts, cycle audits, and reconciliation
  • Monitor stock levels and reorder points to prevent overstock and stockouts
  • Oversee stocking, restocking, and organization of the sales floor and back of house storage
  • Plan and execute merchandising and visual presentation that reflects the DSRT SURF brand
  • Track sales performance, margins, and inventory shrink, and adjust purchasing accordingly
  • Hire, train, schedule, and supervise retail staff
  • Partner with Finance and Operations on budgeting, cost control, and reporting
  • Ensure point of sale systems, pricing, and product data are accurate and up to date
  • Maintain a clean, organized, and guest ready retail environment at all times
  • Communicate professionally with guests, leadership, and cross functional teams

Requirements
What You Bring
  • Previous retail management experience, including purchasing and inventory control
  • Experience with vendor negotiation and purchase order management
  • Strong organizational skills and attention to detail
  • Comfort with point of sale and inventory management systems
  • Ability to analyze sales data and adjust buying and stocking decisions accordingly
  • Experience hiring, training, and managing retail staff
  • Strong communication and interpersonal skills
  • Ability to multitask and stay organized in a fast paced retail environment
  • Stoke

Who You Are
  • You're detail oriented, organized, and know how to keep a retail operation running smoothly behind the scenes.
  • You take ownership of purchasing and inventory like it's your own business, and you care about presenting a shop that guests want to walk into.
  • You're comfortable managing vendors and people, and you're excited to help build a retail experience from the ground up.

Current Work Environment
DSRT SURF is a large-scale, fast-paced environment that is actively growing. Processes and responsibilities may evolve as the business scales, and flexibility is expected.
Physical Requirements
  • Ability to stand, walk, and move throughout the retail shop and storage areas for extended periods
  • Ability to lift and carry merchandise and stock up to 50 lbs as needed
  • Ability to bend, reach, and climb ladders or step stools for stocking and merchandising
  • Ability to work indoors and outdoors in varying conditions, including heat

Compensation
$26-$30 hour, non-exempt.
Schedule Expectations
This is a full time, in person position. Flexibility to work evenings, weekends, holidays, or events may be required based on business needs.
Why DSRT SURF
This is an opportunity to help build something from the ground up where hospitality meets surf culture in a way that hasn't been done before. Our team is focused on creating an exceptional experience for both guests and employees while building a strong, energetic, and collaborative culture.
Equal Opportunity Employer
DSRT SURF is an Equal Opportunity Employer and is committed to creating an inclusive workplace. We consider applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.
Reasonable Accommodation Statement
DSRT SURF provides reasonable accommodations in accordance with applicable federal, state, and local laws. Applicants requiring accommodation during the hiring process should notify the company.
At-Will Employment Statement
This job description is not intended to create a contract of employment. Employment with DSRT SURF is at will, which means either the employee or the company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.
Work Location
Palm Desert, California.
Salary Description
$26-$30 hour