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Surf Shops Jobs in California (NOW HIRING)

Retail Manager

Palm Desert, CA · On-site

$20 - $30/hr

You'll make sure the shop is always stocked, organized, and reflective of the DSRT SURF brand while managing vendor relationships and controlling retail costs. * Manage purchasing for all retail ...

Retail Manager

Palm Desert, CA · On-site

$26 - $30/hr

You'll make sure the shop is always stocked, organized, and reflective of the DSRT SURF brand while managing vendor relationships and controlling retail costs. * Manage purchasing for all retail ...

Retail Manager

Palm Desert, CA · On-site

$20 - $30/hr

You'll make sure the shop is always stocked, organized, and reflective of the DSRT SURF brand while managing vendor relationships and controlling retail costs. * Manage purchasing for all retail ...

... shop gear for free as well as extensive discounts on gear purchases. · $50-60k salary based on experience Company Description 101 Surf Sports is a multi-sports watersports Super Store located in San ...

... shop gear for free as well as extensive discounts on gear purchases. · $50-60k salary based on experience Company Description 101 Surf Sports is a multi-sports watersports Super Store located in San ...

... redwood forests, unique surf and art culture, natural scenic beauty, and friendly and active ... a-kind shops. In addition, it offers an upscale residential district, historic Victorians ...

Breast Imaging Radiologist

Santa Cruz, CA · On-site

$500K - $600K/yr

Santa Cruz is known for its beach scene, redwood forests, unique surf and art culture, natural ... Downtown Santa Cruz offers a plethora of restaurants and one-of-a-kind shops. It also offers an ...

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Surf Shops information

See California salary details

$8

$18

$41

How much do surf shops jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for surf shops in California is $18.43, according to ZipRecruiter salary data. Most workers in this role earn between $12.24 and $20.24 per hour, depending on experience, location, and employer.

What is a surf shops job?

A Surf Shops job typically involves working in a retail store that specializes in selling surfboards, wetsuits, accessories, and apparel related to surfing. Employees may assist customers in selecting the right gear, provide product knowledge, handle sales transactions, and sometimes offer basic surf advice. Some positions may also include inventory management, merchandising, or even board repairs. It's a great job for those passionate about surfing and the beach lifestyle.

What does a typical workday look like for someone working in a surf shop?

A typical day in a surf shop involves assisting customers with product selection, answering questions about surfboards and related gear, processing sales transactions, and helping to restock or organize inventory. You may also spend time merchandising displays, providing maintenance advice, or coordinating demo events and lessons depending on the shop's services. Team members often collaborate closely to ensure the store runs smoothly, keep up with seasonal trends, and create a welcoming atmosphere for both local surfers and visitors. This dynamic environment offers variety each day, with the opportunity to stay engaged and deepen your expertise in surf culture and equipment.

What are the key skills and qualifications needed to thrive in a surf shops position, and why are they important?

To excel working in a surf shop, you need strong retail sales abilities, customer service experience, and solid knowledge of surf gear and products. Familiarity with point-of-sale (POS) systems and inventory management software is often required, and CPR/first aid certification can be beneficial in some locations. Standout soft skills include excellent communication, enthusiasm for surfing, and the ability to build relationships with customers and team members. These competencies ensure you can effectively assist customers, drive sales, and contribute to a positive and knowledgeable in-store environment.

What are popular job titles related to Surf Shops jobs in California?

For Surf Shops jobs in California, the most frequently searched job titles are:

What job categories do people searching Surf Shops jobs in California look for?

The top searched job categories for Surf Shops jobs in California are:

What cities in California are hiring for Surf Shops jobs?

Cities in California with the most Surf Shops job openings:

Infographic showing various Surf Shops job openings in California as of August 2026, with employment types broken down into 77% Full Time, 15% Part Time, and 8% Contract. Highlights an 92% In-person, and 8% Hybrid job distribution, with an average salary of $38,324 per year, or $18.4 per hour.

Retail Manager

Palm Desert, CA • On-site

$20 - $30/hr

Full-time

Posted 12 days ago


Job description

Description

DSRT SURF isn't a traditional workplace, and we're not looking for traditional people.


We're building a fast growing hospitality and lifestyle brand where surf culture, guest experience, and high performance come together in a unique way. We're looking for people who thrive in energetic environments, take pride in their work, and want to help build something special from the ground up.


This is a fully on-site role in Palm Desert, California.


What You'll Do


As Retail Manager, you own the day-to-day operation of the DSRT SURF retail shop, from purchasing and inventory to merchandising and staff supervision. You'll make sure the shop is always stocked, organized, and reflective of the DSRT SURF brand while managing vendor relationships and controlling retail costs.

  • Manage purchasing for all retail merchandise, including apparel, hard goods, and accessories
  • Build and maintain vendor relationships, negotiate pricing, and place and track purchase orders
  • Own inventory management across the retail shop, including receiving, counts, cycle audits, and reconciliation
  • Monitor stock levels and reorder points to prevent overstock and stockouts
  • Oversee stocking, restocking, and organization of the sales floor and back of house storage
  • Plan and execute merchandising and visual presentation that reflects the DSRT SURF brand
  • Track sales performance, margins, and inventory shrink, and adjust purchasing accordingly
  • Hire, train, schedule, and supervise retail staff
  • Partner with Finance and Operations on budgeting, cost control, and reporting
  • Ensure point of sale systems, pricing, and product data are accurate and up to date
  • Maintain a clean, organized, and guest ready retail environment at all times
  • Communicate professionally with guests, leadership, and cross functional teams

Requirements


What You Bring

  • Previous retail management experience, including purchasing and inventory control
  • Experience with vendor negotiation and purchase order management
  • Strong organizational skills and attention to detail
  • Comfort with point of sale and inventory management systems
  • Ability to analyze sales data and adjust buying and stocking decisions accordingly
  • Experience hiring, training, and managing retail staff
  • Strong communication and interpersonal skills
  • Ability to multitask and stay organized in a fast paced retail environment
  • Stoke

Who You Are

  • You're detail oriented, organized, and know how to keep a retail operation running smoothly behind the scenes.
  • You take ownership of purchasing and inventory like it's your own business, and you care about presenting a shop that guests want to walk into.
  • You're comfortable managing vendors and people, and you're excited to help build a retail experience from the ground up.

Current Work Environment

DSRT SURF is a large-scale, fast-paced environment that is actively growing. Processes and responsibilities may evolve as the business scales, and flexibility is expected.


Physical Requirements

  • Ability to stand, walk, and move throughout the retail shop and storage areas for extended periods
  • Ability to lift and carry merchandise and stock up to 50 lbs as needed
  • Ability to bend, reach, and climb ladders or step stools for stocking and merchandising
  • Ability to work indoors and outdoors in varying conditions, including heat

Compensation

$26-$30 hour, non-exempt.


Schedule Expectations

This is a full time, in person position. Flexibility to work evenings, weekends, holidays, or events may be required based on business needs.


Why DSRT SURF

This is an opportunity to help build something from the ground up where hospitality meets surf culture in a way that hasn't been done before. Our team is focused on creating an exceptional experience for both guests and employees while building a strong, energetic, and collaborative culture.


Equal Opportunity Employer

DSRT SURF is an Equal Opportunity Employer and is committed to creating an inclusive workplace. We consider applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.


Reasonable Accommodation Statement

DSRT SURF provides reasonable accommodations in accordance with applicable federal, state, and local laws. Applicants requiring accommodation during the hiring process should notify the company.


At-Will Employment Statement

This job description is not intended to create a contract of employment. Employment with DSRT SURF is at will, which means either the employee or the company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.


Work Location

Palm Desert, California.