The UGC Content Strategist will lead the development and execution of user-generated content strategies across multiple campaigns, overseeing a team of content coordinators. This role involves collaborating within a medium-sized team, reporting directly to the Content Director, and focusing on maximizing audience engagement through curated and optimized content. Minimal travel is expected.
Responsibilities
- Plan and develop comprehensive content strategies for UGC campaigns
- Analyze audience data to tailor content effectively
- Curate high-quality user-generated content to enhance campaign impact
- Lead and oversee the content coordinator team
- Integrate UGC campaigns seamlessly with social media platforms
- Optimize content performance through data-driven adjustments
- Monitor trends to keep strategies relevant and innovative
Preferred Qualifications
- 2+ years of experience in content strategy