Story Writing Jobs in Alberta (NOW HIRING)

The Manager, DestinationPR& Storytelling, Canadais responsible forsharing the stories that inspire travel to Pursuit's iconic Canadian destinations, attractions, and hospitality experiences.This role owns the Canadian destination PR portfolio, translating business priorities, newexperiencesand local stories into compelling media opportunitiesacross key feeder markets in Canada, the United States, and the United Kingdom.

Reporting to the Director, Public Relations & Communications, the Manager, DestinationPR &Storytelling, Canada,develops and executes destination-focused storytelling strategies that connect media and creators with the people, places, experiences and communities that make Pursuit's Canadian collection extraordinary.They serve as a strategic communications partner to destination leaders whileremainingclosely involvedin media hosting, writing, pitching, relationship development, and on-site execution.

The ideal candidate is an exceptional storyteller, experienced PR professionaland relationship builder who thrives on uncovering compelling stories, creating memorable hosting experiences, and cultivating ongoing relationships with travel,lifestyleand consumer media.They arean outstanding writer who understands how to craft compelling narratives, develop strategic messages,identifynewsworthystoryangles,and translate business priorities into meaningful earned media opportunities.

This role combinesstrategicthinking with hands-on execution and requires someone equally comfortablesetting destination PR priorities,developing story ideas, pitching media, hosting journalists on a glacier, attending industry events,advising internal partners andcollaborating with operational teams to bring a story to life.The successful candidate understands how media works, knows what makes a strong pitch, andcan build a sustained PR program that balances proactive storytelling, launches, mediahostingand emerging business needs.

Theybringsoundjudgement,a strong understanding of Canadian Press style, meticulous attention to detail and acollaborative, growth-oriented mindset.They share ideas openly, welcome different perspectives,and are willing to challenge established approaches. They are curious about new ways of working, industry trends,and use data and insight to test ideas and adjust strategy as the work evolves.They are energized by travel, passionate about tourism and hospitality, and excited by the opportunity torepresentsome of Canada's most iconic experiences on the global stage.

Working closely with Marketing, Brand, Sales,Social Media,Operations, Guest Experience teams anddestinationtourism partners, this roleserves as a strategic PR partner andhelps position Pursuit as a leading attractions-led hospitality company while showcasing the iconic destinations that define the Canadian collection.

What You'll Do

The Canadian portfolio includes Pursuit's attractions, hotels, lodges and dining experiences across Banff, Jasper, the Columbia Icefield and Golden.

DestinationPR&Storytelling

• Own the annual destination PR strategy, priorities, editorial calendar,budgetand performance for Pursuit's Canadian portfolio, leading its execution to increase awareness of Pursuit's attractions, hotels,lodgesand travel experiences.

• Identify,developand advance compellingdestination, travel,lifestyleand human-interest stories that generate earned media opportunities and support business priorities.

• Develop creative PR campaigns, story angles, mediaactivationsand creator collaborations that drive awareness,engagementand earned coverage.

• Maintain a year-round pipeline of proactive story opportunities, seasonalnarrativesand media campaigns across Pursuit's Canadian destinations.

• Collaborate withMarketing, Brand, Commercial, Operations and Guest Experience teams to uncover unique stories and bring them to market.

• Manage assigned destination PR budgets, agencies,contractorsand partner contributions, ensuring clear deliverables, responsiblespendingand measurable outcomes.

Media Relations & Relationship Management

• Build andmaintainstrong relationships with travel, lifestyle, outdoor, luxury,businessand consumer media, as well as relevant creators and influencers.

• Develop targeted media outreach plans and proactively pitch stories across key Canadian, U.S. and U.K. markets.

• Represent Pursuit at industry events, media functions,conferencesand marketplace activations.

Launches & Integrated Communications Planning

• Lead destination communications planning for new experiences, openings, renovations, seasonallaunchesand significant business announcements.

• Establish communications milestones, approvals, asset requirements, spokesperson needs and media timingand measurement plans.

• Assess whether products and operations are ready for external storytelling andidentifygaps that could affect media coverage or reputation.

• Coordinate with Brand, Marketing, Social, Paid Media, Creative, Operations and Guest Experience to bring stories to market through an integrated plan.

Media Hosting & Destination Experiences

• Plan, coordinate and host individual and group media familiarization trips, creatorvisitsand broadcast productions across Pursuit's Canadian destinations.

• Design memorable itineraries and hosting experiences that bring destination stories to life while supportingagreed communications andbusinessobjectives.

• Serve as the primary point of contact for hosted journalists,creatorsand media partners.

• Coordinatelogistics, stakeholderengagementand on-site execution to ensure exceptional guest experiencesand strong storytelling outcomes.

Communications Strategy &Reputation

• Serve as a strategic PR advisor to destination leaders, providing clear recommendations and identifyingcommunicationsopportunities,risksand reputational considerations.Write and edit compelling communications materials including press releases, media pitches, media alerts, keymessagesandbackgrounders.

• Contribute to shared team standards, templates, training and continuous improvement across the global PR and communications function.

• Translate complex business information into clear,compellingand media-friendly content.

• Ensure all communications reflect Pursuit's brand voice, strategicprioritiesand destination positioning.

• Monitor destination trends, regional events,andemergingthemes, translating insights intotimelystory opportunities.

• Providedirectionand feedback to contractors and agency partners,maintainingaccountability for quality,deadlinesand results.

Creator & Influencer Partnerships

• Support the development and execution of creator and influencer strategies aligned with destination and business priorities.

• Identifyand cultivate relationships with creators whose audiences align with Pursuit's target markets.

• Lead destination planning, hosting and on-site execution for creator visits and partnership activations.Collaborate with Local LocalMarketing,Social MediaandGrowth Marketingteams to ensure alignment between earned, owned, paidand creator storytelling efforts.

Partnership Development

• Build strong relationships with destination marketing organizations, tourism partners, travel tradeorganizationsand community stakeholdersthat strengthen Pursuit's local reputation.

• Identifyand develop mutually beneficialcollaborative storytelling opportunities that elevate Pursuit destinations,strengthen regional tourismnarrativesand expand destination visibility.

• Represent Pursuit in tourism and destination marketing initiatives whereappropriate.

Measurement & Reporting

• Monitor and report on earned media performance, hostingactivityand campaign outcomesagainst agreedobjectives, including coverage quality, message pull-through and priority-market penetration.

• Track media relationships, coverageresultsand destination storytelling initiatives.

• Translateresults intoinsights and recommendations to strengthen future strategies and campaigns.

• Maintainaccuratemedia databases,contact records, hosting information,reportingsystemsand communications tools.

Experience You'll NeedToBe Considered

• 5+years of experience in public relations, media relations, communications, journalism, destinationmarketingora relatedfield.

• Experience in tourism, hospitality, travel, destination marketing,attractionsor consumer-facing brands preferred.

• Exceptional writing,editingand proofreading skills, with experience developing media pitches, press releases and strategic communications materials.

• Strong understanding of Canadian Press (CP) style and media writing best practices.

• Demonstrated successidentifyingstories, developingpitchesand generating earned media opportunities.

• Experienceleadingand executingpublic relations and communications strategiesfor a destination,lifestyleor consumer-facing brand.

• Experience developing creative PR concepts,campaignsor story-driven media programs.

• Demonstrated success building andmaintainingrelationships with journalists, creators and industry partnersand senior internal stakeholders.

• Experience hosting media, creators,eventsor stakeholder groupsispreferred.

• Experience managing budgets, agencies,contractorsor complex cross-functional projects is preferred.

• University degree in Communications, Public Relations, Journalism, Marketing or a related discipline, or equivalent professional experience.

Skills & Abilities

• Outstanding storyteller with exceptional written and verbal communication skills.

• Strong understanding of the Canadian and international travel media landscape.

• Ability to craft compelling pitches and tailor story angles to different audiences and media outlets.

• Creativethinkerwho enjoys developing innovative earned media opportunities and storytelling concepts.

• Outgoing,personableand confidentinbuilding relationships with journalists,creatorsand tourism partners.

• Highly organized with meticulous attention to detail.

• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.

• Confident presenter and host who thrives in public-facing environments.

• Strong hospitality mindset with a passion for creating memorable experiences.

• Curious, growth-minded and energized by continuous learning and improvement.

• Comfortable working independently while collaborating across a geographically diverseand matrixedorganization.

• Sound judgment and the ability to make clear recommendations, manageexpectationsand know when to escalate an issue.

• Comfortable usingproject-managementand reporting platforms and adopting emerging communications technology responsibly.