Email Strategy & Digital Marketing Manager REPORTS TO Senior Marketing Manager, Omni-Channel ... retail stores, Bookshelf+ platform, and special events while growing our digital community and ...
Email Strategy & Digital Marketing Manager REPORTS TO Senior Marketing Manager, Omni-Channel ... retail stores, Bookshelf+ platform, and special events while growing our digital community and ...
The Marketing Manager - Alpine & Protective, North America is the strategic architect and business ... In-Store & Omnichannel Frameworks: Define the structural framework for premium North American ...
The Marketing Manager - Alpine & Protective, North America is the strategic architect and business ... In-Store & Omnichannel Frameworks: Define the structural framework for premium North American ...
The Marketing Manager - Alpine & Protective, North America is the strategic architect and business ... In-Store & Omnichannel Frameworks: Define the structural framework for premium North American ...
The Marketing Manager - Alpine & Protective, North America is the strategic architect and business ... In-Store & Omnichannel Frameworks: Define the structural framework for premium North American ...
The Marketing Manager - Alpine & Protective, North America is the strategic architect and business ... In-Store & Omnichannel Frameworks: Define the structural framework for premium North American ...
The Marketing Manager - Alpine & Protective, North America is the strategic architect and business ... In-Store & Omnichannel Frameworks: Define the structural framework for premium North American ...
Store Manager
Saint George, UT · On-site
Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing • Ensures recovery, sizing and markdowns are ...
Store Manager
Saint George, UT · On-site
Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing • Ensures recovery, sizing and markdowns are ...
Store Manager
Midvale, UT · On-site
Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing • Ensures recovery, sizing and markdowns are ...
Store Manager
Midvale, UT · On-site
Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing • Ensures recovery, sizing and markdowns are ...
Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing Ensures recovery, sizing and markdowns are completed ...
Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing Ensures recovery, sizing and markdowns are completed ...
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Springville, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Springville, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Springville, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Springville, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Orem, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Orem, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Orem, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Orem, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Springville, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Springville, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Draper, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Draper, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Orem, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Orem, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Orem, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Manager
Orem, UT · On-site
Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...
Store Marketing Manager information
What does a store marketing manager do?
A Store Marketing Manager is responsible for developing and executing marketing strategies to drive foot traffic, sales, and brand awareness for a retail location. Their duties typically include planning in-store promotions, managing advertising campaigns, analyzing customer data, and coordinating with vendors and store staff. They work to create engaging customer experiences and ensure that marketing efforts align with the company's goals. Store Marketing Managers also monitor competitors, track campaign effectiveness, and adjust tactics as needed to maximize results.
What are the key skills and qualifications needed to thrive as a store marketing manager?
To thrive as a Store Marketing Manager, you need expertise in retail marketing strategies, data analysis, and a relevant degree in marketing or business. Proficiency with marketing automation platforms, POS systems, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and project management skills help you stand out in driving in-store campaigns and engaging customers. These skills are crucial for effectively boosting store visibility, increasing foot traffic, and maximizing sales performance.
How does a store marketing manager typically collaborate with sales and merchandising teams to drive in-store promotions?
A Store Marketing Manager works closely with both sales and merchandising teams to develop and execute in-store promotional strategies. This collaboration involves coordinating on product placement, creating marketing materials, and aligning promotional campaigns with inventory levels and sales goals. Regular meetings and open communication ensure that marketing initiatives support sales objectives and enhance the overall customer experience. By working together, these teams can maximize foot traffic, boost sales, and effectively showcase featured products.
What is the difference between Store Marketing Manager vs Store Operations Supervisor?
| Aspect | Store Marketing Manager | Store Operations Supervisor |
|---|---|---|
| Primary Focus | Developing marketing strategies to drive store traffic and sales | Overseeing daily store operations and staff management |
| Required Skills | Marketing, branding, customer engagement | Leadership, operational efficiency, staff supervision |
| Work Environment | Collaborates with marketing teams, focuses on promotional activities | Manages store floor, ensures operational standards |
| Common Industry Usage | Retail chains, franchise stores | Retail stores, supermarkets, department stores |
The Store Marketing Manager primarily focuses on creating and executing marketing strategies to attract customers and increase sales, while the Store Operations Supervisor manages daily store activities and staff to ensure smooth operations. Both roles are essential in retail environments but serve different functions within the store's success.
Is a store marketing manager a high paying job?
A store marketing manager's salary varies based on experience, location, and company size, but it generally offers a competitive income within retail management roles. Salaries typically range from moderate to high, especially with additional skills in digital marketing and data analysis. Advancement opportunities can lead to higher pay levels in larger organizations or with specialized expertise.
What is the role of a store marketing manager in a store?
A store marketing manager is responsible for developing and implementing marketing strategies to attract customers and increase sales within a retail store. They coordinate promotional activities, manage advertising campaigns, and analyze customer data to optimize store performance. Strong communication skills and knowledge of marketing tools are essential for success in this role.
What are the most commonly searched types of Store Marketing jobs in Utah?
The most popular types of Store Marketing jobs in Utah are:
What are popular job titles related to Store Marketing Manager jobs in Utah?
For Store Marketing Manager jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Store Marketing Manager jobs in Utah look for?
The top searched job categories for Store Marketing Manager jobs in Utah are:
What cities in Utah are hiring for Store Marketing Manager jobs?
Cities in Utah with the most Store Marketing Manager job openings:
Full-time
Medical, Dental, Life, Retirement, PTO
Re-posted 16 days ago
Deseret Book rating
7.7
Based on 6 frontline employees who took The Breakroom Quiz
3rd of 11 rated book shops
Job description
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Email Strategy & Digital Marketing Manager
REPORTS TO
Senior Marketing Manager, Omni-Channel
LOCATION
Corporate Office
Salt Lake City, UT
STARTING DATE
Immediately
POSITION TYPE
Full Time; Hybrid
OUR COMPANY
Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey.
In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.
THE OPPORTUNITY
The Email Strategy & Digital Marketing Manager will lead email and digital strategies, planning, and execution for Deseret Book. This role requires a creative business strategist who can develop and execute comprehensive email and digital marketing campaigns that connect our faith-based community with meaningful content and products across all channels.
This individual will orchestrate integrated marketing strategies that drive traffic to DeseretBook.com, our retail stores, Bookshelf+ platform, and special events while growing our digital community and deepening customer engagement. They will lead our digital marketing initiatives with a primary focus on email marketing excellence that includes growing the Deseret Book email and SMS list and creating and execute email journey to drive consideration and purchase of Deseret Book offerings.
They will work closely with our marketing, content, and creative teams as well as sales channel owners to ensure they have the information and resources needed to produce and execute email marketing strategies and journeys with the goal of connecting current and potential communities with Deseret Book content and product as well as position Deseret Book driving traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+, Deseret Book's digital subscription service.
Successful candidates will have an understanding of the needs and culture of members of The Church of Jesus Christ of Latter-Day Saints and have the ability to create and execute creative and strategic plans, collaborate well with others, and give and receive focused feedback. They will leverage insights on our communities to drive strategies and plans that pulls consumers into the product and content we are offering.
RESPONSIBILITIES INCLUDE:
70% Email Marketing Strategy Development, Campaign Management & Performance Analytics: Develop, define, and lead the email marketing for Deseret Book. This includes:
15% Digital Marketing Support: Assist in other digital marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including:
15% SMS Marketing: Develop and execute digital marketing plan using SMS channels including:
REQUIRED SKILLS & QUALIFICATIONS:
BENEFITS
EQUAL OPPORTUNITY AND DIVERSITY
We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.
Email Strategy & Digital Marketing Manager
REPORTS TO
Senior Marketing Manager, Omni-Channel
LOCATION
Corporate Office
Salt Lake City, UT
STARTING DATE
Immediately
POSITION TYPE
Full Time; Hybrid
OUR COMPANY
Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey.
In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.
THE OPPORTUNITY
The Email Strategy & Digital Marketing Manager will lead email and digital strategies, planning, and execution for Deseret Book. This role requires a creative business strategist who can develop and execute comprehensive email and digital marketing campaigns that connect our faith-based community with meaningful content and products across all channels.
This individual will orchestrate integrated marketing strategies that drive traffic to DeseretBook.com, our retail stores, Bookshelf+ platform, and special events while growing our digital community and deepening customer engagement. They will lead our digital marketing initiatives with a primary focus on email marketing excellence that includes growing the Deseret Book email and SMS list and creating and execute email journey to drive consideration and purchase of Deseret Book offerings.
They will work closely with our marketing, content, and creative teams as well as sales channel owners to ensure they have the information and resources needed to produce and execute email marketing strategies and journeys with the goal of connecting current and potential communities with Deseret Book content and product as well as position Deseret Book driving traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+, Deseret Book's digital subscription service.
Successful candidates will have an understanding of the needs and culture of members of The Church of Jesus Christ of Latter-Day Saints and have the ability to create and execute creative and strategic plans, collaborate well with others, and give and receive focused feedback. They will leverage insights on our communities to drive strategies and plans that pulls consumers into the product and content we are offering.
RESPONSIBILITIES INCLUDE:
70% Email Marketing Strategy Development, Campaign Management & Performance Analytics: Develop, define, and lead the email marketing for Deseret Book. This includes:
- Strategy Development & Execution:
- Architect comprehensive email marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty)
- Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patterns
- Create and optimize automated email journeys and lifecycle campaigns that nurture leads and drive conversions
- Design and implement promotional calendars aligned with product launches, seasonal campaigns, and faith-based events
- Campaign Management
- Lead end-to-end email campaign development from conceptualization to post-campaign analysis
- Partner with creative teams to develop compelling email content that resonates with our faith-based community
- Implement A/B testing protocols for subject lines, content, CTAs, and send times to maximize performance
- Ensure brand consistency and message alignment across all email communications
- Performance Analytics & Optimization
- Monitor and analyze key email metrics including open rates, CTR, conversion rates, and revenue attribution
- Develop comprehensive reporting dashboards to track campaign performance and ROI
- Identify trends and insights to continuously improve email marketing effectiveness
15% Digital Marketing Support: Assist in other digital marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including:
- Collaboration & Planning: Collaborate on integrated digital marketing campaigns across multiple channels (social media, paid search, display advertising)
- Content Marketing Collaboration: Assist in developing content marketing strategies that complement email initiatives
- Website Optimization: Contribute to website optimization and conversion rate improvement projects
15% SMS Marketing: Develop and execute digital marketing plan using SMS channels including:
- Design and execute SMS marketing strategies to complement email campaigns
- Analyze SMS campaign performance and optimize for engagement
REQUIRED SKILLS & QUALIFICATIONS:
- Bachelor's degree in digital marketing, or related field and minimum of 3-5 years' work experience in strategic marketing
- Experience with all different aspects of digital marketing channels, specifically email and SMS marketing
- Experience with building customer segments and journeys
- Ability to learn quickly and apply best practices
- Detail-oriented: Ability to analyze results, prioritize work and organize time
- Strong problem-solving and decision-making skills
- Excellent communication skills, both written and oral
- Familiar with Adobe Suite: (Photoshop, Illustrator, InDesign, etc.)
- Self-motivated and great self-manager
- Great team player and works well in a collaborative environment.
- Must be current on market trends and customer needs in conjunction with company mission, brand, and audience
BENEFITS
- Excellent medical, dental, and life insurance
- 401(k) savings plan with company matching funds
- Company-funded retirement plan
- Merchandise discount
- Discounted UTA Eco pass
- Paid leave and holidays
- Great work environment
EQUAL OPPORTUNITY AND DIVERSITY
We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.
About DESERET BOOK
Sourced by ZipRecruiter
Industry
Retail
Company size
1,001 - 5,000 Employees
Headquarters location
Salt Lake City, UT, US
Year founded
1866