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Store Marketing Manager Jobs in Texas (NOW HIRING)

Retail Marketing Manager

Dallas, TX · On-site

$80K - $86K/yr

Leads the strategic development and planning of all in-store marketing and signage initiatives. * Develops and manages weekly, monthly and annual strategic plans for all marketing and in-store ...

Strategize and lead local store marketing campaigns, promotions, and programs in-market to drive sales, traffic, and brand awareness. * Lead catering outreach and execution to drive incremental sales ...

Support local store marketing efforts, including events, community involvement, and cross ... Manage the email blast calendar and provide information to the Graphic Designer that includes ...

Support local store marketing efforts, including events, community involvement, and cross ... Manage the email blast calendar and provide information to the Graphic Designer that includes ...

Lead the marketing function through the development of marketing strategies for M/I's products and ... Organize, manage and execute the creation of the M/I Home Store in each community including ...

Lead the marketing function through the development of marketing strategies for M/I's products and ... Organize, manage and execute the creation of the M/I Home Store in each community including ...

Lead the marketing function through the development of marketing strategies for M/I's products and ... Organize, manage and execute the creation of the M/I Home Store in each community including ...

Lead the marketing function through the development of marketing strategies for M/I's products and ... Organize, manage and execute the creation of the M/I Home Store in each community including ...

Lead the marketing function through the development of marketing strategies for M/I's products and ... Organize, manage and execute the creation of the M/I Home Store in each community including ...

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Store Marketing Manager information

What does a store marketing manager do?

A Store Marketing Manager is responsible for developing and executing marketing strategies to drive foot traffic, sales, and brand awareness for a retail location. Their duties typically include planning in-store promotions, managing advertising campaigns, analyzing customer data, and coordinating with vendors and store staff. They work to create engaging customer experiences and ensure that marketing efforts align with the company's goals. Store Marketing Managers also monitor competitors, track campaign effectiveness, and adjust tactics as needed to maximize results.

What are the key skills and qualifications needed to thrive as a store marketing manager?

To thrive as a Store Marketing Manager, you need expertise in retail marketing strategies, data analysis, and a relevant degree in marketing or business. Proficiency with marketing automation platforms, POS systems, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and project management skills help you stand out in driving in-store campaigns and engaging customers. These skills are crucial for effectively boosting store visibility, increasing foot traffic, and maximizing sales performance.

How does a store marketing manager typically collaborate with sales and merchandising teams to drive in-store promotions?

A Store Marketing Manager works closely with both sales and merchandising teams to develop and execute in-store promotional strategies. This collaboration involves coordinating on product placement, creating marketing materials, and aligning promotional campaigns with inventory levels and sales goals. Regular meetings and open communication ensure that marketing initiatives support sales objectives and enhance the overall customer experience. By working together, these teams can maximize foot traffic, boost sales, and effectively showcase featured products.

What is the difference between Store Marketing Manager vs Store Operations Supervisor?

AspectStore Marketing ManagerStore Operations Supervisor
Primary FocusDeveloping marketing strategies to drive store traffic and salesOverseeing daily store operations and staff management
Required SkillsMarketing, branding, customer engagementLeadership, operational efficiency, staff supervision
Work EnvironmentCollaborates with marketing teams, focuses on promotional activitiesManages store floor, ensures operational standards
Common Industry UsageRetail chains, franchise storesRetail stores, supermarkets, department stores

The Store Marketing Manager primarily focuses on creating and executing marketing strategies to attract customers and increase sales, while the Store Operations Supervisor manages daily store activities and staff to ensure smooth operations. Both roles are essential in retail environments but serve different functions within the store's success.

Is a store marketing manager a high paying job?

A store marketing manager's salary varies based on experience, location, and company size, but it generally offers a competitive income within retail management roles. Salaries typically range from moderate to high, especially with additional skills in digital marketing and data analysis. Advancement opportunities can lead to higher pay levels in larger organizations or with specialized expertise.

What is the role of a store marketing manager in a store?

A store marketing manager is responsible for developing and implementing marketing strategies to attract customers and increase sales within a retail store. They coordinate promotional activities, manage advertising campaigns, and analyze customer data to optimize store performance. Strong communication skills and knowledge of marketing tools are essential for success in this role.

What cities in Texas are hiring for Store Marketing Manager jobs?

Cities in Texas with the most Store Marketing Manager job openings:

Infographic showing various Store Marketing Manager job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 11% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution.

Retail Marketing Manager

Dietz & Watson

Dallas, TX • On-site

$80K - $86K/yr

Full-time

Posted 10 days ago


Dietz & Watson rating

8.1

Company rating: 8.1 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

76th of 443 rated food and drinks producers


Job description

Description
Retail Marketing Manager
The Retail Marketing Manager will be responsible to develop and execute strategic retail operation plans of in-store marketing and sales initiatives including, but not limited to, working cross departments to design and procure point-of-sale materials, new merchandising solutions, managing trade dollars for account specific promotions and activations, and retail selling events. This Retail Marketing Manager will be required to be the key point of contact for our retail business partners nationally associated Account Managers. Their main objective will be to work closely with the sales department to ensure the integrity of our Brand is upheld in our retail partners locations as well as all marketing initiatives have impact/exposure at the point of sale. The Retail Marketing Manager will report to the VP of Brand Strategy and VP of Sales and Marketing.
Examples of Duties/Essential Functions:
  • Leads the strategic development and planning of all in-store marketing and signage initiatives.
  • Develops and manages weekly, monthly and annual strategic plans for all marketing and in-store signage based on merchandising initiatives, sales goals and shopper insights.
  • Collaborate with account and merchandising team to develop marketing plans, displays, promotions and events that foster customer engagement, drive traffic and increase sales.
  • Directs the process for the entire in-store campaign planning and execution lifecycle from inception to completion including establishing budgets, writing business briefs to establish goals for each initiative for retail customers and internal merchandising staff, organize the production and distribution of marketing and POS collateral.

Job Requirements:
Skills/Abilities:
  • Strong understanding of consumer behavior marketing.
  • Strong communication skills for successful interaction with senior level customers and internal senior leadership alike.
  • Knowledge of current consumer retail sales and industry trends.
  • Manage, motivate, direct and coordinate activities of team members to meet and/or exceed sales/merchandizing goals and objectives.
  • Creative and analytical thinking, communication, and negotiation skills.
  • Strong understanding of the brand and retailer creative development and procurement process from concept to execution - in-store displays, selling event activations and promotional sales programs.
  • Microsoft Office.

Minimum Requirements
Qualification Standards:
  • Bachelor's degree in marketing or related field required.
  • 3-5 Years - Retail shopper marketing experience as well as promotional sales program execution experience required. A focus on CPG or food is preferred.
  • Strategic thinking ability and creative development to bring breakthrough ideas to build brand in market.
  • Ability to handle multiple projects at one time, detail oriented, and work well under pressure.
  • Superior customer service focus.
  • Working knowledge of basic PC applications (Microsoft Word, Excel, PowerPoint Outlook, etc.).
  • Excellent written and oral communication skills.
  • Ability to travel nationally up to 25% and work flexible hours including evenings and weekends.
  • Must have REAL ID or passport for travel.
  • A "can do" attitude with a strong drive for result.

Salary range: $80,000-$86,000 based on experience

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