Store Manager General Manager Jobs in Appleton, WI

The Job in a Nutshell:

The Store Manager is responsible for the successful operation and profitability of the store which includes training, directing and monitoring all department staff.

Natural Grocers is excited to come to the Appleton community!

Our Grand Opening date is scheduled for September 2026 but is subject to change.

We look forward to reviewing your application!

Applications are accepted by the date below, which may be updated if the hiring timeline is extended.

07/27/2026

Recipe for Success:

1. Customers are greeted and serviced per company standards of World Class customer service and staff are also trained on how to give exemplary customer service.
2. All company managers are expected to be professional at all times and provide appropriate leadership for the staff and the store. Leader effectiveness requires treating people decently while at the same time successfully motivating them toward high performance in their work.
3. Managers are expected to show the highest level of respect and integrity in their day-to-day actions with employees, customers, vendors and outside contacts.
4. Customer complaints are handled appropriately and per company policy.
5. The store is inviting and shoppable.
6. Products customers want to buy are in-stock.
7. Special orders are handled appropriately and per company policy.
8. Ensures the phone is answered per company standards and is on the sales floor assisting customers, directing staff and attending to all departments at least 75% of the time.
9. Training staff on how to give exemplary customer service and ensuring staff is held accountable.
10. Ensuring staff is in compliance with applicable state and/or county food safety certifications and registration.
11. The Store Manager is responsible for ensuring that the store is meeting and/or exceeding expectations in:
12. Store and department sales and Sales per Labor Hour Ratio
13. Average Ticket, Customer Count, Cost of Goods Sold for Produce and EBITDA
14. Ensures product is ordered from the correct vendors in order to receive the correct discount and maintain margins.
15. Ensures perishables are rotated and stocked per company standards.   
16. Mark-downs are managed per company standards.
17. Viewing the store as a whole and assisting customers in all areas of the store.
18. Ensuring staff is in compliance with applicable state and/or county food safety certifications and registration.
19. Store personnel are trained, assigned tasks, and held accountable to accomplishing tasks.
20. Master and daily schedules are accurate, complete and meet store needs. Schedules are posted in a timely manner.
21. Tasks are assigned on a daily basis using company tasks sheets and monitored appropriately.
22. Partners with department managers to share staff to accomplish tasks as needed on a daily basis.
23. Trains and monitors the staff to ensure that they view the store as a whole and be prepared to assist customers in all areas.
24. Partners with department managers to cross-train staff to accomplish all needed tasks.
25. Partners with staff to ensure adequate product knowledge to meet customers’ needs.
26. Completes and conducts all store staff performance evaluations with input from the department managers. Grants wage increases when appropriate in accordance with company standards.
27. Interviews and hires for store needs with input from department managers.
28. Addresses all performance and/or disciplinary issues appropriately and in a timely manner with the assistance of Human Resources.
29. Maintains clear and direct communication with store staff. This includes conducting monthly staff meetings and posting company information and announcements.
30. Responsible for ensuring safety guidelines are followed at all times.
31. Occasionally managing business disruptions to daily business such as loiterers, solicitation, emergency weather situations, bathroom misuse.
32. Ensures that all Ultimate edits are made in a timely manner.
33. Proactively hires, trains and develops store staff, department managers and Assistant Store Managers to move into future store management positions (at their own store and at other stores).
34. Effectively trains new store management in proper store and department operations.
35. He/she encourages staff to increase their nutritional and product knowledge and trains on new products and nutrition.
36. He/she answers (and ensures store staff answers) customer questions per company standards.
37. Monitors all departments and holds department managers accountable for store operational duties.
38. Successfully completes operational responsibilities (daily schedules, checklists, opening and closing store duties).
39. Ensures store paperwork and reports are completed in a timely manner (including Monthly Manager’s Report).
40. Efficiently and accurately completes the DSR and Manager's Cash.
41. Communicates all issues with home office and ensures issues are resolved.
42. Maintains store appearance and cleanliness.
43. Responds quickly to all Dept. Manager calls when on duty and assists with coverage for lunches and breaks.
44. Work schedule is based on store needs which includes evenings and weekends. The Store Manager is typically scheduled for 45 hour per week; however, he/she is responsible for ensuring the store is properly covered which may require more hours.
45. Store Managers should be on the sales floor assisting customers, directing staff and attending to all departments at least 75% of the time.
46. Supports decisions made by home office and listens to directions from home office, following through and correctly performing the job assigned.
47. Reads and follows communications (memos, faxes, emails) from home office.
48. Remains flexible to changing work demands in order to accomplish goals.

Although this is a general outline of job responsibilities all employees are expected to be “hands on” and do whatever it takes to get the job done and make the company thrive.

Recipe for Success:

1. High school diploma or GED is required
2. 1-2 years management experience in grocery and/or related retail experience, natural foods industry a plus
3. Able to manage changing priorities
4. Ability to pass applicable food safety training courses and/or testing to obtain certifications as required by state and/or county law.
5. Must be able to obtain forklift certification. 
6. Maintain compliance by keeping food safety certifications up to date through continuing education and registered with the appropriate agency if applicable
7. Possesses a sense of urgency in the completion of tasks and stay focused with the task at hand
8. Possesses excellent customer service skills
9. Is highly organized with great attention to detail and take direction and follow through
10. Must be cashier trained
11. Proficient in MS Word, Excel and Outlook

This job description is not an employment contract.  It does not guarantee a job or that the above listed duties are the limit of responsibilities.  The job and job description are subject to change with and without notice.  Employees are required to accomplish any and all tasks assigned to them by their Manager and/or other Store Support Center manager that might not be listed in this job description.

Here’s an overview of the benefits we offer our good4u Crew to help ensure the health and wellbeing of you and your family, now and well into the future:

All Crew Members

• Birthday Bonus Pay 
• Vitamin Bucks (up to $2,080 earned as store credit annually) 
• Holiday Pay for 5 Holidays – Stores Closed
• Paid Time Off (sick days and vacation) that Increases with Tenure 
• Paid Nutrition Education 
• good4u Crew Member Discount  
• {N}power Program (customer appreciation and rewards program) 
• Regular, Scheduled Pay Increases  
• Advancement Opportunities and Career Development 
• Health and Wellness Program  
• Employee Assistance Program (EAP)   
• Employee Referral Program

Full-Time Crew Members (30+ hours/week)

• Medical, Dental and Vision Insurance 
• Paid Parental Leave  
• Paid Medical Leave (through company paid short-term disability insurance) 
• Company Paid Short-Term Disability Insurance  
• Company Paid Life Insurance 
• Voluntary Benefits Including Hospital Indemnity, Accident Insurance, Long-Term Disability Insurance, Term Life Insurance   
• Retirement Savings Plan (401k) with discretionary Company Match  
• Healthcare and Dependent Care Flexible Spending Account (FSA)  
• Health Savings Account (HSA) with Company Match 

Diversity Statement

At the heart of Natural Grocers' commitment to our community and crew is this belief: All people should be empowered to experience health and wellbeing! We cannot be true to this conviction without honoring diversity and cultivating inclusion throughout every aspect of our organization.

At Natural Grocers, we honor our differences, embrace diversity, and cultivate inclusion because both individual and societal health are rooted in these principles. Our Crew is diverse not only in gender, race, ethnicity, sexual orientation, religion, abilities, and age but also in cultural backgrounds, thoughts, and ideas. Celebrating our diversity refreshes, expands, and shapes our perspective, energizing our mission of equitable access to health and wellness for all. We welcome everyone who would like to join us in this mission, with gratitude for the unique life experience each person brings to the table. We’re committed to nurturing an ecosystem of diversity and inclusion in which our Crew can continue to thrive.

Physical Capabilities and Environmental Demands:

N = Never

O = Occasional; 1-33% of time

F = Frequent; 34-66% of time

C = Constant; 67-100% of time

Physical Requirements:

• Must have the ability to constantly lift or carry up to 10 lbs., frequently lift or carry 11-20 lbs., and occasionally lift or carry 21-50 lbs. Must also have the ability to occasionally lift or carry 51-100 lbs. with a team lift.
• Must have the ability to frequently push or pull up to 15 lbs. and occasionally push or pull 16-100 lbs.
• Must be able to occasionally use the computer for data entry and use of mouse.
• Must be able to constantly walk, stand, use fine motor manipulations, grip, bend, twist, turn, and reach outward for the duration of the work shift.
• Must be able to frequently to reach above chest.
• Must be able to occasionally sit, squat, kneel, and climb as needed.

Environmental Requirements:

• Must be able to frequently work with sharp tools and equipment, dust, fumes, and congested worksite.
• Must be able to occasionally work with noise, cold, heat, wet, humid, outside, heights, and contact stress.