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Store Manager General Manager Jobs in Appleton, WI

Fleet Farm

General Manager

Appleton, WI · On-site

General Manager - Store Operations Location: May be based in any of our 50 retail locations Reports To: District Manager Department: Store Operations Status: Exempt Be the Leader Behind Our Stores ...

BelAir Cantina

GENERAL MANAGER

Green Bay, WI · On-site

$65K - $80K/yr

The General Manager (GM) is responsible and accountable for all restaurant activities and assumes ... Must be present and available in your store through the entire duration of your scheduled shift ...

BelAir Cantina

GENERAL MANAGER

Green Bay, WI · On-site

$65K - $80K/yr

The General Manager (GM) is responsible and accountable for all restaurant activities and assumes ... Must be present and available in your store through the entire duration of your scheduled shift ...

Scooters Coffee

Store Manager

De Pere, WI · On-site

We are seeking a General Manager (a.k.a.Chief Cheerleader, Boss Barista, Director of People ... If you're searching for General Manager or Store Manager positions, hopefully you kind of get this ...

Hart Family Coffee

Store Manager

De Pere, WI

We are seeking a General Manager (a.k.a. Chief Cheerleader, Boss Barista, Director of People ... If you're searching for General Manager or Store Manager positions, hopefully you kind of get this ...

Appleton PR

General Manager

Appleton, WI

$55K - $65K/yr

What makes Pizza Ranch unique is that most stores offer a host of dining options. We strive to make ... Responsibilities: At Pizza Ranch, our General Managers are vital to making our business so ...

Pizza Ranch

General Manager

Appleton, WI · On-site

$55K - $65K/yr

What makes Pizza Ranch ® unique is that most stores offer a host of dining options. We strive to ... Responsibilities: At Pizza Ranch, our General Managers are vital to making our business so ...

Dunhams Sports

General Manager

Ashwaubenon, WI

Today we have over 250 stores in over 25 states from Maryland to Montana. We are looking for ... Qualifications Must have 5 years of RETAIL management experience. Strong organizational and ...

Gecko Hospitality

General Manager

Oshkosh, WI · On-site

$55K/yr

General Manager Quick-Service Restaurant - Leading the Way in Oshkosh! Are you a dynamic leader with a passion for hospitality, a knack for team-building, and a drive to deliver exceptional guest ...

Gecko Hospitality

General Manager

Appleton, WI · On-site

$55K/yr

General Manager Quick-Service Restaurant - Leading the Way in Appleton, WI! Are you a dynamic leader with a passion for hospitality, a knack for team-building, and a drive to deliver exceptional ...

Jersey Mike's Subs

General Manager

Neenah, WI · On-site

$18 - $21/hr

Additional Job Requirements General Managers are responsible for the complete and total management of a Jersey Mike's store / operation, including: • Store sales • Volume • Quality of service ...

Jersey Mike's Subs

General Manager

Oshkosh, WI · On-site

$19 - $21/hr

Additional Job Requirements General Managers are responsible for the complete and total management of a Jersey Mike's store / operation, including: • Store sales • Volume • Quality of service ...

29013 Jersey Mike's Oshkosh

General Manager

Oshkosh, WI

$19 - $21/hr

Additional Job Requirements General Managers are responsible for the complete and total management of a Jersey Mike's store / operation, including: • Store sales • Volume • Quality of service ...

29026 Jersey Mike's Neenah

General Manager

Neenah, WI · On-site

$18 - $21/hr

Additional Job Requirements General Managers are responsible for the complete and total management of a Jersey Mike's store / operation, including: • Store sales • Volume • Quality of service ...

R-Stores

Store Manager

Oshkosh, WI · On-site

$43K - $46K/yr

Overview Lead with Purpose as a Store Manager at One of the Nation's Top Convenience Chains! Are you an inspiring leader ready to do more than manage-ready to drive store performance , motivate teams ...

Dunham's Sports

General Manager

Green Bay, WI · On-site

Today we have over 250 stores in over 25 states from Maryland to Montana. We are looking for ... Qualifications Must have 5 years of RETAIL management experience. Strong organizational and ...

R-Stores

Store Manager

Oshkosh, WI · On-site

$43K - $46K/yr

Overview Lead with Purpose as a Store Manager at One of the Nation's Top Convenience Chains! Are you an inspiring leader ready to do more than manage-ready to drive store performance , motivate teams ...

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Showing results 1-20

All JobsStore Manager General Manager JobsStore Manager General Manager Jobs in Appleton, WI

Store Manager General Manager information

See Appleton, WI salary details

$27.3K

$58.5K

$84.4K

How much do store manager general manager jobs pay per year?

As of Jun 23, 2026, the average yearly pay for store manager general manager in Appleton, WI is $58,536.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,900.00 and $71,200.00 per year, depending on experience, location, and employer.

What is the difference between Store Manager and General Manager?

AspectStore ManagerGeneral Manager
CredentialsHigh school diploma or equivalent; retail management experienceBachelor's degree often preferred; extensive management experience
Work EnvironmentSingle retail store or locationMultiple stores or entire business division
Employer & Industry UsageRetail chains, supermarkets, specialty storesRetail, hospitality, manufacturing, and service industries
Search & Comparison IntentFocus on daily store operations and team managementOverseeing multiple locations or broader business strategies

The main difference is that a Store Manager oversees daily operations of a single retail store, focusing on staff, sales, and customer service. A General Manager typically manages multiple stores or an entire business division, with broader strategic responsibilities. Both roles require strong leadership skills, but the scope and level of responsibility differ significantly.

What are some common challenges Store Managers face in balancing operational demands with team leadership?

Store Managers often juggle multiple responsibilities, including meeting sales targets, overseeing inventory, and ensuring customer satisfaction, all while leading and motivating their team. One common challenge is finding the right balance between administrative tasks and being present on the sales floor to support staff and address customer needs. Effective Store Managers prioritize time management and delegate tasks appropriately to ensure both operational goals and team development are achieved. Building strong communication and fostering a positive work culture are key to overcoming these challenges.

How much do DG store managers make in Illinois?

Store managers at Dollar General in Illinois typically earn an average annual salary of around $40,000 to $50,000, depending on experience and store size. Compensation may also include bonuses and benefits, and the role requires strong leadership and retail management skills.

What does a Store Manager/General Manager do?

A Store Manager or General Manager oversees the daily operations of a retail store or business location. Their responsibilities typically include managing staff, ensuring excellent customer service, handling inventory, monitoring sales performance, and executing company policies and procedures. They are also responsible for budgeting, scheduling, and maintaining a safe and productive environment. In essence, they ensure that the store runs efficiently and meets its financial and operational goals.

What are the key skills and qualifications needed to thrive as a Store Manager or General Manager, and why are they important?

To thrive as a Store Manager or General Manager, you need strong leadership, operational management, and financial acumen, often supported by a background in business or retail management. Familiarity with point-of-sale (POS) systems, inventory management software, and scheduling tools is typically required. Exceptional interpersonal skills, problem-solving ability, and a customer-centric mindset help set top performers apart. These skills and qualities are critical for driving sales, optimizing store performance, and fostering a positive environment for both employees and customers.

What is the hourly rate for a store manager?

The hourly rate for a store manager typically ranges from $15 to $30 per hour, depending on the location, size of the store, and level of experience. Many store managers are salaried employees, but those paid hourly usually work 40 hours per week and may receive overtime pay for additional hours.

What is the highest paying store manager?

The highest paying store managers are typically those managing large retail chains or luxury brands, with salaries often exceeding $100,000 annually. Factors such as location, store size, and experience influence compensation, and some may receive bonuses or profit-sharing opportunities.

What's higher, store manager or General Manager?

A General Manager typically holds a higher position than a Store Manager. The General Manager oversees multiple stores or an entire business unit, focusing on strategic planning and overall operations, while the Store Manager manages daily store activities and staff. The hierarchy can vary by company, but generally, the General Manager has broader responsibilities and authority.
What are popular job titles related to Store Manager General Manager jobs in Appleton, WI? For Store Manager General Manager jobs in Appleton, WI, the most frequently searched job titles are:
What job categories do people searching Store Manager General Manager jobs in Appleton, WI look for? The top searched job categories for Store Manager General Manager jobs in Appleton, WI are:
What cities near Appleton, WI are hiring for Store Manager General Manager jobs? Cities near Appleton, WI with the most Store Manager General Manager job openings:
Store Manager General Manager jobs near you
Infographic showing various Store Manager General Manager job openings in Appleton, WI as of June 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 100% In-person job distribution, with an average salary of $58,536 per year, or $28.1 per hour.
General Manager

General Manager

Fleet Farm

Appleton, WI • On-site

Full-time

Posted 13 days ago

Fleet Farm rating

5.2

Company rating: 5.2 out of 10

Based on 213 frontline employees who took The Breakroom Quiz

553rd of 716 rated retailers

Job description

Now Hiring: General Manager - Store Operations
Location: May be based in any of our 50 retail locations
Reports To: District Manager
Department: Store Operations Status: Exempt
Be the Leader Behind Our Stores' Success.
At Fleet Farm, we're more than a store, we're a way of life for the communities we serve. We're seeking a high-energy, results-driven General Manager to lead and inspire our store teams, drive operational excellence, and champion an exceptional customer experience across multiple locations.
If you're a strategic thinker with a passion for people, retail operations, and building strong teams, we want you on our team.
Are you an experienced big-box Retail Manager who can lead, execute, and drive profitability and excellence? Are you looking for a challenging career with a growing Midwest retailer? Do you have an interest in leading current and future store development projects? At Fleet Farm, you'll find all of that and more!
We are looking for an experienced General Manager who can use their creative and entrepreneurial drive to manage all aspects of a retail store operation. Our General Managers recruit and develop staff, manage in-store product assortment and inventory, analyze margin and profit levels, drive store top-line sales and comp sales increases, advocate superior customer service, and develop strategies to address opportunities.
Key Responsibilities:
  • The General Manager will focus on the 5 Key Areas of Store Operations: Team Members, Customers, Store Readiness, Execution, and Profitability.
  • Train, coach, and mentor the leadership team to develop consistent and Best in Class execution.
  • Oversee the development and execution of individual development plans for each of their direct and indirect reports.
  • Ensure that all store areas are staffed according to budget and maximized for customer needs. In conjunction with the leadership team, hire, train, develop, and manage the performance of all Team Members.
  • Continually monitor store wage and expense control programs, identify wage and expense budget variances, and take corrective action where necessary.
  • Responsible for ensuring that all policies, procedures, and guidelines are understood and followed regarding customer service standards, backroom and sales floor standards, safety, loss prevention, inventory management, etc.
  • Responsible for all activities associated with Federal Firearm disposition, acquisition, sales, inventory, and recordkeeping.
  • Drive sales by using superior merchandising skills to ensure the best visual placement of product.
  • Positive promotion of Fleet Farm customer loyalty program, credit card, and other company initiatives.

Who You Are:
  • A seasoned retail leader with at least 5+ years of Big Box management experience
  • A proven people developer, coach, and motivator
  • A strong communicator with executive presence and the ability to present to all levels
  • A data-driven decision-maker with strong business acumen and strategic insight
  • Adaptable, organized, and capable of managing multiple priorities in a fast-paced environment
  • A team player who thrives on collaboration and cross-functional partnerships

Requirements:
  • Bachelor's degree in Business, Marketing, or related field (or equivalent experience)
  • Excellent knowledge of MS Office (Excel, Word, PowerPoint)
  • Strong understanding of retail operations, logistics, compliance, and merchandising
  • Ability to travel frequently (up to 75%, including some nights/weekends)
  • Ability to pass State and Federal background checks (Federal Firearm Licensing)
  • Must be willing and able to relocate as needed to support business needs and career growth opportunities.

Why You'll Love Working at Fleet Farm:
  • Be part of a growing, purpose-driven company
  • Lead high-performing teams with autonomy and impact
  • Competitive compensation and benefits
  • Opportunities for career growth and advancement
  • A culture rooted in community, integrity, and hard work

Ready to Drive Retail Success?
Join Fleet Farm and lead with purpose, passion, and performance.
Apply Now.
Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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About Fleet Farm

Sourced by ZipRecruiter

Fleet Farm, headquartered in Appleton, Wisconsin, is a retail chain catering to life in the North Central United States. The company was founded by Stewart Mills Sr. and his sons, Stewart Jr. and Henry, in 1955. Introducing a one-stop comprehensive “fleet pricing” model, the company has since grown into over 40 locations across several states, becoming an iconic brand in the region. Fleet Farm operates within the retail industry, offering a comprehensive range of products and services that cater to customers' needs outdoor gear, farming and pet supplies, home improvement tools, automotive goods, hunting and fishing equipment, and even snacks and clothing.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

Appleton, WI, US

Year founded

1955

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