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Sr Digital Analyst Jobs in Raleigh, NC (NOW HIRING)

... in the digital backlog. This Senior Analyst should demonstrate autonomous proficiency in product management activities nearly managing the product vision themselves, including requirements ...

The Senior Digital Marketing Manager is a strategic leader and client-facing driver who owns larger ... Act as the connective tissue across strategy, creative, activation, and analytics teams * Ensure ...

We're looking for a Senior Social Insights Analyst to lead the analysis of organic, paid, and ... What You Bring * 4-6 years of experience in social/digital analytics, media measurement, marketing ...

Who we are looking for This is what you will do The Sr. Manager, Digital Marketing for the U.S ... Lead the shaping and implementation of customer engagement plans that leverage analytics ...

Who we are looking for This is what you will do The Sr. Manager, Digital Marketing for the U.S ... Lead the shaping and implementation of customer engagement plans that leverage analytics ...

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Showing results 1-20

Sr Digital Analyst information

See Raleigh, NC salary details

$47.1K

$99.7K

$126.9K

How much do sr digital analyst jobs pay per year?

As of Aug 10, 2026, the average yearly pay for sr digital analyst in Raleigh, NC is $99,665.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,500.00 and $113,200.00 per year, depending on experience, location, and employer.

How does a Sr Digital Analyst typically collaborate with marketing and product teams to drive business insights?

As a Sr Digital Analyst, you’ll work closely with marketing and product teams by analyzing user behaviors, campaign performances, and product interactions across digital platforms. You’ll be expected to translate complex data into actionable insights, present findings in a clear, visual format, and make strategic recommendations to improve user engagement and conversion rates. Regular cross-functional meetings, dashboards, and collaborative project planning are common, making communication and stakeholder management key aspects of the role.

What are the key skills and qualifications needed to thrive as a Sr Digital Analyst?

To thrive as a Sr Digital Analyst, you need strong analytical skills, expertise in web analytics, and a background in marketing or data science, often supported by a relevant degree. Familiarity with tools like Google Analytics, Adobe Analytics, data visualization platforms (e.g., Tableau), and certifications such as Google Analytics Individual Qualification are typically required. Excellent problem-solving, communication, and strategic thinking skills help you translate data insights into actionable business recommendations. These abilities are crucial for driving data-informed decisions that optimize digital performance and support organizational goals.

What does a Sr Digital Analyst do?

A Sr Digital Analyst is responsible for analyzing digital data from various online channels to help organizations make informed business decisions. They track website and campaign performance, identify trends, and provide insights to optimize digital marketing strategies. Senior analysts often lead projects, mentor junior analysts, and collaborate closely with marketing, IT, and business teams. Their work helps improve user experience, increase conversions, and drive overall digital growth.

What is the difference between Sr Digital Analyst vs Digital Analyst?

AspectSr Digital AnalystDigital Analyst
Required CredentialsBachelor's degree, experience in digital analytics, proficiency in tools like Google Analytics, SQLBachelor's degree, entry-level experience, familiarity with analytics tools
Work EnvironmentCollaborates with marketing, data teams, and management; often in corporate or agency settingsSupports digital campaigns, reports, and data collection; typically in marketing or analytics teams
Employer & Industry UsageUsed across industries like e-commerce, media, and tech companiesCommon in similar industries, often as entry or mid-level roles

The main difference between a Sr Digital Analyst and a Digital Analyst lies in experience, responsibilities, and expertise. A Sr Digital Analyst typically has more advanced skills, handles complex data analysis, and contributes to strategic decisions, while a Digital Analyst focuses on data collection, reporting, and supporting digital campaigns. Both roles are essential in digital marketing and analytics teams, but the senior role requires more experience and technical proficiency.

What job categories do people searching Sr Digital Analyst jobs in Raleigh, NC look for? The top searched job categories for Sr Digital Analyst jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Sr Digital Analyst jobs? Cities near Raleigh, NC with the most Sr Digital Analyst job openings:
Infographic showing various Sr Digital Analyst job openings in Raleigh, NC as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $99,665 per year, or $47.9 per hour.

Senior Digital Product Analyst

NC SECU

Raleigh, NC • On-site

Full-time

Posted 26 days ago


Job description

If you are motivated and believe in the credit union philosophy of "People Helping People," join our team!

Position Overview:

The Senior Analyst will act as a liaison to Product Managers, implementing assigned initiatives and swiftly resolving potential blockers by establishing robust requirements and testing/approval criteria for items in the digital backlog. This Senior Analyst should demonstrate autonomous proficiency in product management activities nearly managing the product vision themselves, including requirements elicitation, robust refinement, application testing, release communication, industry research and delivering on multi-layered initiatives with vendor-partners and internal stakeholders.

Essential Responsibilities:

  • 35%Solicit, document, and refine business requirements to solve business problems and identify improvement opportunities. Ensure a clear understanding while operating with both a strategic and analytical mindset.
  • 15%Validate that release items meet the acceptance criteria established during refinement.
  • 15%Collaborate daily with organizational stakeholders, emphasizing teamwork and compromise to achieve common goals.
  • 15%Gather user feedback through available channels and work with analytics, design, and member support teams to prioritize the backlog and refine the user experience. Continuously demonstrate successes and identify areas for improvement to partner stakeholders.
  • 10%Participate in and lead Scrum cycle activities, including release planning, sprint planning, implementation, review, retrospective, release communications, and deployment validations.
  • 10%Conduct industry research on digital functions and present findings to the digital strategy team and backlog.

Required Education & Experience (Knowledge, Skills, & Abilities):

  • Minimum education: Bachelor's degree or additional 2 years of relevant experience in lieu of degree
  • Minimum certifications (if applicable): N/A
  • Minimum direct years of experience: 5 Years
  • Experience working in large, enterprise-level programs/project
  • Proven ability to define and solve complex business problems using best-in-class technical solutions
  • Strong experience managing multiple projects simultaneously, with varying degrees of complexity and duration
  • Experience in the Product Development Lifecycle
  • Excellent written and verbal communication skills across all types of stakeholders and audiences
  • Ability to mentor more junior analysts
  • **Candidates can live in one of the following states: NC, VA, TN, SC or GA

Preferred Education & Experience (Knowledge, Skills, & Abilities):

  • Preferred education: Bachelor's Degree
  • Preferred certifications: Certified Scrum Product Owner
  • Preferred direct years of experience: 5+
  • Experience in initiatives within the digital technology domain
  • Experience with the product delivery lifecycle in an agile framework
  • Extensive knowledge of digital products for financial services or a similar industry, from a user experience perspective

Job Environment & Physical Requirements:

  • Potential hybrid work expectations as discussed with manager
  • Sitting for prolonged periods
  • Computer for prolonged periods

SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.

Disclaimer

State Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.