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Sports Ticket Sales information

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$17K

$31.8K

$48K

How much do sports ticket sales jobs pay per year?

As of Jul 27, 2026, the average yearly pay for sports ticket sales in the United States is $31,750.00, according to ZipRecruiter salary data. Most workers in this role earn between $21,000.00 and $42,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals in sports ticket sales, and how can they be overcome?

Professionals in sports ticket sales often face challenges such as meeting ambitious sales targets during off-peak seasons and handling customer objections or price sensitivity. To overcome these hurdles, it's important to stay up-to-date on team promotions, build strong relationships with fans, and tailor sales pitches to address customer needs. Collaborating closely with marketing and fan engagement teams can also help generate fresh leads and creative sales strategies. Ongoing training and adaptability are key to staying successful in this dynamic, fast-paced environment.

How much can you make in ticket sales?

Sports ticket sales representatives typically earn between $30,000 and $60,000 annually, with top performers or those in high-demand markets earning over $70,000. Income can vary based on experience, commission structure, and sales volume, often supplemented by bonuses or incentives.

How much do NBA ticket sales reps make?

NBA ticket sales representatives typically earn an average base salary ranging from $30,000 to $50,000 annually, with additional commissions and bonuses based on sales performance. Compensation can vary depending on experience, location, and the organization, and strong communication skills are essential for success in this role.

How much do NFL ticket sales reps make?

NFL ticket sales representatives typically earn between $30,000 and $60,000 annually, with additional commissions or bonuses based on sales performance. Compensation can vary depending on experience, location, and the employer's commission structure, and many roles require strong communication and sales skills.

What is the difference between Sports Ticket Sales vs Sports Marketing?

AspectSports Ticket SalesSports Marketing
Required CredentialsHigh school diploma, sales experienceMarketing degree, communication skills
Work EnvironmentEvent venues, sales officesAdvertising agencies, team offices
Industry UsageFocus on ticket distribution and salesFocus on brand promotion and fan engagement

Sports Ticket Sales primarily involves selling tickets directly to fans, focusing on customer interaction and sales targets. Sports Marketing, on the other hand, emphasizes promoting teams or events through advertising, branding, and fan engagement strategies. While both roles require communication skills and industry knowledge, Ticket Sales is more sales-driven, whereas Marketing centers on brand development and outreach.

What are sports ticket sales?

Sports ticket sales involve selling tickets to sporting events, such as games, tournaments, or matches, either directly to fans or to businesses and groups. Professionals in this field work for sports teams, leagues, or venues and are responsible for reaching sales targets, managing customer relationships, and providing information about seating options and promotions. Their goal is to maximize attendance and revenue for the organization by connecting fans with an exciting live sports experience.

What are the key skills and qualifications needed to thrive as a Sports Ticket Sales professional, and why are they important?

To excel in Sports Ticket Sales, you need strong sales skills, knowledge of sports industry trends, and often a bachelor's degree in business, marketing, or a related field. Familiarity with CRM software, ticketing platforms like Ticketmaster, and data analytics tools is typically required. Outstanding interpersonal communication, resilience, and a customer-focused attitude help you build lasting client relationships and handle high-pressure sales environments. These skills and qualities are crucial for driving revenue, meeting sales targets, and fostering positive fan engagement.

Can you make $500,000 a year in sales?

In sports ticket sales, earning $500,000 annually is possible but uncommon and typically requires high-volume sales, experience, and strong client relationships. Most sales representatives earn commissions based on ticket sales, with top performers reaching higher income levels. Achieving this income level often involves working in large markets or for major sports organizations with lucrative commission structures.
More about Sports Ticket Sales jobs
What cities are hiring for Sports Ticket Sales jobs? Cities with the most Sports Ticket Sales job openings:
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What job categories do people searching Sports Ticket Sales jobs look for? The top searched job categories for Sports Ticket Sales jobs are:
Sports Ticket Sales jobs near you
Infographic showing various Sports Ticket Sales job openings in the United States as of July 2026, with employment types broken down into 80% Full Time, and 20% Part Time. Highlights an 100% In-person job distribution, with an average salary of $31,750 per year, or $15.3 per hour.
General Manager of Ticket Sales - AV Alta FC

General Manager of Ticket Sales - AV Alta FC

Taymar Sales U

Lancaster, CA • On-site

$56K - $76K/yr

Full-time

Posted 9 days ago

Job description

Who We Are: Taymar Sales U. is a sports marketing company, launched in 2019 with the idea of better serving clients in all areas of revenue generation, while providing opportunities for our colleagues to flourish and grow. Our innovative business model and high-energy approach fosters complete goal alignment, integration, and collaboration with our over 48 collegiate and professional sport clients. Our dedicated teams work on-site to offer comprehensive solutions in all areas of revenue generation, including day-to-day management of ticket sales, ticket operations, sponsorship and/or annual giving.
Our mission is simple: Clients and Colleagues. We serve our clients at the highest possible level, providing unmatched dedication and accountability, while also investing deeply in the growth and development of our colleagues. By fostering a culture that values people, plans and performance, Taymar creates an environment where careers thrive, and results speak for themselves. Joining Taymar means stepping into a growing, high-impact company that is changing the way sports organizations drive revenue and engage fans. Our team members gain daily access to executive leadership, ownership of meaningful business initiatives, and the opportunity to make a lasting mark on both their career and the sports industry.
See what our colleague are saying about working at Taymar!
Position Overview:  Taymar Sales Pro's General Manager of Ticket Sales - AV Alta FC position will be responsible for developing, building and leading all ticket sales strategy for both the Men's USL League One club. This role will play a key role as a leader within Taymar Sales Pro and be tasked with building, deploying, and overseeing a comprehensive, year-round ticket sales strategy for AV Alta FC, while recruiting, developing, coaching, and overseeing a team of high achieving ticket sales Account Executives. The successful General Manager will create and develop a comprehensive go to market strategy, work collaboratively with ticket operations, marketing and AV Alta FC senior leadership to maximize revenue through season ticket, group, premium and single game revenue.  
Responsibilities:
  • Direct oversight of ticket sales strategy and execution for all ticketed events.
  • Develop comprehensive sales campaign plan in the areas of new season tickets, group sales and retention.
  • Direct oversight & leadership of Account Executive team, including goal setting and professional development.
  • Exceed all Ticket Sales revenue goals determined by senior management.
  • Recruit, Train & Develop a team of ticket sales Account Executives to meet and exceed ticket sales goals.
  • Initiate and Execute ticket sales results for Group Sales, New Season Ticket Sales and Renewal campaigns. 
  • Meet and work collaboratively with senior leadership within the teams.
  • Oversee and deploy digital marketing strategies to increase sales and lead generation.
  • Work closely with AV Atla FC's senior leadership team to determine ticket pricing, benefits and programming.
  • Develop & implement ticket sales goals. 
  • Work in the assigned onsite location.
  • Generate reports and track overall ticketing revenue pace towards goals.
  • Represent both Men's team with the highest integrity.
  • Work effectively under pressure in a fast-paced environment to produce accurate results.
  • Maintain a positive working relationship with all internal & external units of the teams to ensure a positive event experience for customers.
Qualifications:
  • 4+ Years experience in a Sports Ticket Sales role, with 1+ year in a ticket sales managerial position preferred.
  • Thorough knowledge of ticket sales strategy, operations and procedures.
  • Experience in intercollegiate athletics/professional sports ticket sales and operations with successful results.
  • Bachelor’s Degree with a degree in Sports Management or a related field.
  • General knowledge and understanding of sales and marketing concepts.
  • Effective communication (oral, written and interpersonal) skills.
  • Demonstrated organizational and time management skills.
  • Ability to be a self-starter and work independently.
  • Ability to work various hours including nights and weekends.
  • Strong work ethic, positive attitude, integrity, communication skills, and desire & ability to learn in a fast paced, highly competitive industry
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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