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Sports Sales Rep Jobs in Colorado (NOW HIRING)

GENERAL FUNCTION The Sales Representative, AFA, Sport Regional Accounts (Sales Representative) manages client relationships to ensure that their needs and requirements are being met while serving as ...

GENERAL FUNCTION The Sales Representative, AFA, Sport Regional Accounts (Sales Representative) manages client relationships to ensure that their needs and requirements are being met while serving as ...

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Sports Sales Rep information

See Colorado salary details

$24.2K

$80.6K

$148.8K

How much do sports sales rep jobs pay per year?

As of Aug 30, 2026, the average yearly pay for sports sales rep in Colorado is $80,631.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,300.00 and $97,800.00 per year, depending on experience, location, and employer.

What does a sports sales rep do?

A Sports Sales Representative is responsible for selling tickets, sponsorships, merchandise, and other services related to sports teams, organizations, or events. They build relationships with clients, identify sales opportunities, and work towards meeting or exceeding sales targets. Their daily tasks may include making phone calls, attending networking events, and meeting with potential clients to promote sports products or services. Effective communication, a passion for sports, and strong negotiation skills are important for success in this role.

What are the key skills and qualifications needed to thrive as a sports sales rep?

To thrive as a Sports Sales Rep, you need strong sales acumen, a deep understanding of the sports industry, and typically a bachelor's degree in business, marketing, or a related field. Familiarity with customer relationship management (CRM) software, ticketing systems, and data analytics tools is commonly required. Excellent interpersonal communication, negotiation skills, and resilience set top performers apart in this fast-paced environment. These skills and qualities are crucial for building client relationships, meeting sales targets, and driving revenue growth in a competitive market.

What are some common challenges sports sales reps face when building relationships with prospective clients?

Sports Sales Reps often encounter challenges such as overcoming initial skepticism from potential clients, differentiating their team's offerings in a competitive market, and maintaining persistence without being overly aggressive. Building trust requires understanding client needs and consistently following up with relevant information or offers. Success in this role often hinges on strong communication skills, adaptability, and the ability to handle rejection while maintaining a positive attitude.

What is the difference between Sports Sales Rep vs Sports Marketing Coordinator?

AspectSports Sales RepSports Marketing Coordinator
CredentialsSales experience, sometimes a degree in business or marketingMarketing or communications degree often preferred
Work EnvironmentSales offices, sports venues, eventsMarketing campaigns, events, digital platforms
Employer & Industry UsageSports teams, athletic brands, sports agenciesSports teams, leagues, sports marketing agencies

The Sports Sales Rep primarily focuses on selling tickets, sponsorships, and merchandise directly to clients, often working in sales environments and engaging with fans and partners. In contrast, the Sports Marketing Coordinator develops and executes marketing strategies to promote teams, events, or brands, often working on campaigns and digital media. Both roles are essential in the sports industry but differ in their core functions and daily activities.

What cities in Colorado are hiring for Sports Sales Rep jobs?

Cities in Colorado with the most Sports Sales Rep job openings:

Infographic showing various Sports Sales Rep job openings in Colorado as of August 2026, with employment types broken down into 80% Full Time, 18% Part Time, and 2% Contract. Highlights an 80% Physical, 1% Hybrid, and 19% Remote job distribution, with an average salary of $80,631 per year, or $38.8 per hour.

Account Representative

Denver, CO • On-site


EssilorLuxottica
Manufacturing • 10K+ employees

7.2

Company rating: 7.2 out of 10

Based on 297 frontline employees who took The Breakroom Quiz

9th of 40 rated optical retailers

People enjoy working here

Good employer

Recommended by students


Full-time

Medical, Retirement, PTO

Posted 27 days ago


Job description

Requisition ID: 938501 Store #: A00065 Reg Acts AFA Emp Reps West
Position: Full-Time
Total Rewards: Benefits/Incentive Information
If you've worn a pair of glasses, we've already met.
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.
With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.
Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!
JOB DESCRIPTION
GENERAL FUNCTION
The Sales Representative, AFA, Sport Regional Accounts (Sales Representative) manages client relationships to ensure that their needs and requirements are being met while serving as a steward for Luxottica and our most important brand. The Sales Representative serves as an advocate in the market and provides a comprehensive set of programs, products and services to our customers to help grow their business.
The Sales Representative achieves/exceeds all sales targets for their territory while maintaining the highest standards for distribution, training, productivity and merchandising. Focusing on the customer experience with both sell-in and sell through efforts.
MAJOR DUTIES AND RESPONSIBILITIES
  • Acts as a NA Sport AFA ambassador, promoting the value proposition of the brand while ensuring brand integrity in the short, medium and long term.
  • Serves as a leader within their synergy team and market - works in conjunction with the RSM to identify opportunities for Luxottica, leveraging the power of the select distribution model (where appropriate) to strengthen our position one customer at a time.
  • Proactively manages distribution in the territory - uses excellent judgment to ensure the highest quality targets and maximum door Cultivates existing customer base while continuously prospecting for new potential in the market.
  • Ensures brand visual merchandising and distribution quality standards are met - refreshes marketing materials regularly along with board space to reflect brand positioning and supports sell thru of product.
  • Builds strong working relationship at all levels within the practices and businesses they manage (doctor, optician, office manager, store manager, etc).
  • Follows the NA Sport sales process and standards provided by the
  • Achieves monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the NA Sport AFA collections.
  • Utilizes all brand materials to conduct regular staff trainings to reinforce knowledge and ensure message to the patient/ consumer is translated consistently with the brand
  • Develops and adheres to effective call plan to achieve desired service frequency, with a goal of visiting all customers in an 8 week rotation or less (with A, B, C priority coverage).
  • Participates in and represents Luxottica in local, regional and national trade
  • Remains current on trends affecting the business - fashion, lifestyle, business, competition - for the purposes of informing customers.
  • Develops a business plan to achieve both quantitative and qualitative objectives for assigned

BASIC QUALIFICATIONS
  • 2+ years (min) of direct sales experience with proven track record of results
  • Must be able to carry sample bags weighing at least 25 Ibs
  • Strong written and verbal communication
  • Proven sales performance and ability to increase
  • Strong interpersonal skills and the ability to develop relationships
  • Excellent training and presentation
  • Strong visual merchandising background
  • Strong PC skills, including Excel, Word and
  • Significant and regular field time required with overnights dependent on geography (up to 100% travel).
  • Valid driver's license and eligibility to work in

PREFERRED QUALIFICATIONS
  • BA/BS degree

Pay Range: 59,587.50 - 99,707.48
This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.


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