Direct corporate communications, public relations, executive messaging, and reputation * Develop ... Passion for fashion, sports, fandom culture, or entertainment marketing. * Drive innovation in ...
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Direct corporate communications, public relations, executive messaging, and reputation * Develop ... Passion for fashion, sports, fandom culture, or entertainment marketing. * Drive innovation in ...
Instructional Aide
Rochester, NY · On-site
$15.50/hr
The award-winning public charter school provides EK-8th grade students with a well-rounded ... and parent relations * Assists with school activities, including, but not limited to, parent ...
Instructional Aide
Rochester, NY · On-site
$15.50/hr
The award-winning public charter school provides EK-8th grade students with a well-rounded ... and parent relations * Assists with school activities, including, but not limited to, parent ...
Groundskeeper
Rochester, NY · On-site
$20.87 - $29.73/hr
Good human relations skills, work habits, and self-motivation. Work Shift (Hours / Days of work) 8 ... Training, classes, and professional development Tuition reimbursement Federal Public Service Loan ...
Groundskeeper
Rochester, NY · On-site
$20.87 - $29.73/hr
Good human relations skills, work habits, and self-motivation. Work Shift (Hours / Days of work) 8 ... Training, classes, and professional development Tuition reimbursement Federal Public Service Loan ...
Instructional Aide
Rochester, NY · On-site
$15.50/hr
The award-winning public charter school provides EK-8th grade students with a well-rounded ... and parent relations * Assists with school activities, including, but not limited to, parent ...
Instructional Aide
Rochester, NY · On-site
$15.50/hr
The award-winning public charter school provides EK-8th grade students with a well-rounded ... and parent relations * Assists with school activities, including, but not limited to, parent ...
Sports Public Relations information
See Rochester, NY salary details
$34.1K - $43K
1% of jobs
$43K - $51.9K
7% of jobs
$51.9K - $60.8K
11% of jobs
$64.9K is the 25th percentile. Wages below this are outliers.
$60.8K - $69.8K
13% of jobs
$69.8K - $78.7K
15% of jobs
The median wage is $79.9K / yr.
$78.7K - $87.6K
23% of jobs
$92.1K is the 75th percentile. Wages above this are outliers.
$87.6K - $96.6K
10% of jobs
$96.6K - $105.5K
7% of jobs
$105.5K - $114.4K
5% of jobs
$114.4K - $123.3K
4% of jobs
$123.3K - $132.3K
3% of jobs
$34.1K
$82.5K
$132.3K
How much do sports public relations jobs pay per year?
As of Sep 2, 2026, the average yearly pay for sports public relations in Rochester, NY is $82,548.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,200.00 and $96,200.00 per year, depending on experience, location, and employer.
What is a sports public relations professional?
Sports Public Relations professionals are responsible for managing the public image and communications of athletes, teams, and sports organizations. They handle media relations, write press releases, coordinate interviews, and develop strategies to promote positive coverage while managing any negative publicity. Their work helps build and maintain strong relationships between sports entities and their fans, sponsors, and the media. They may also organize events, manage social media, and respond to crises to protect their clients' reputations.
What are the qualifications to get a job in sports public relations?
The qualifications to get a job in sports public relations (PR) typically include a bachelor’s degree in advertising, marketing, communications, PR, or economics. Some experience with data analytics is helpful when designing new promotional strategies and performing market research for your brand or client. Communication and networking skills are useful in this field. Jobs in sports public relations include being an athlete rep or agent, part of a marketing or advertising team at a PR firm that specializes in athletics, or someone who works for specific sports teams and does promotional work.
What are the key skills and qualifications needed to thrive as a sports public relations specialist?
To thrive as a Sports Public Relations specialist, you need expertise in media relations, written and verbal communication, and a bachelor's degree in communications, journalism, or a related field. Familiarity with media monitoring tools, social media platforms, and press release distribution systems is typically required. Strong interpersonal skills, crisis management ability, and creativity help you build relationships and handle high-pressure situations. These skills are crucial for managing a team's or athlete's public image and ensuring effective communication with fans, media, and stakeholders.
What are some common challenges faced by professionals in sports public relations, and how can they be managed?
Professionals in Sports Public Relations often handle high-pressure situations, such as managing media during unexpected crises or addressing negative publicity around athletes or teams. Balancing the interests of athletes, organizations, and media outlets requires strong communication and quick decision-making skills. Building positive relationships with journalists and proactively preparing crisis communication plans can help mitigate challenges. Additionally, staying updated on sports trends and maintaining a flexible schedule to accommodate events is essential for success in this dynamic field.
What is the difference between Sports Public Relations vs Sports Marketing?
| Aspect | Sports Public Relations | Sports Marketing |
|---|---|---|
| Primary Focus | Managing media relations, public image, and communication strategies for athletes, teams, or organizations | Promoting sports products, events, or teams to increase sales and fan engagement |
| Required Skills | Media communication, writing, crisis management, relationship building | Advertising, branding, sales strategies, market analysis |
| Work Environment | Media outlets, PR agencies, sports organizations | Advertising agencies, sports brands, event organizers |
| Common Employers | Sports teams, leagues, PR firms | Sports apparel companies, broadcasters, event promoters |
While both roles operate within the sports industry, Sports Public Relations focuses on managing communication and public image, whereas Sports Marketing emphasizes promoting products and events to drive sales and fan engagement.
How to get into sports public relations?
To enter sports public relations, candidates typically pursue a bachelor's degree in communications, marketing, or a related field. Gaining experience through internships with sports teams, agencies, or media outlets, and developing strong communication and media relations skills, are essential steps for breaking into the field.
Is sports public relations a high paying career?
Sports public relations professionals can earn a wide range of salaries, with entry-level positions typically paying less and experienced specialists or managers earning higher wages. Salaries often depend on the level of experience, the organization, and geographic location, with top roles in major sports organizations offering competitive compensation. Certifications and strong media relations skills can also influence earning potential.
What does sports public relations do in sports?
Sports public relations professionals manage communication between sports organizations, athletes, and the public. They handle media relations, craft press releases, coordinate interviews, and develop strategies to promote positive image and reputation for teams or athletes.
More about Sports Public Relations jobs
What are the most commonly searched types of Sports Public Relations jobs in Rochester, NY?
The most popular types of Sports Public Relations jobs in Rochester, NY are:
What are popular job titles related to Sports Public Relations jobs in Rochester, NY?
For Sports Public Relations jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Sports Public Relations jobs in Rochester, NY look for?
The top searched job categories for Sports Public Relations jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Sports Public Relations jobs?
Cities near Rochester, NY with the most Sports Public Relations job openings:
Full-time
Re-posted 19 days ago
Job description
Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.
Position Summary
The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.
Scope of Responsibility
The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.
The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.
Leadership Responsibilities
- Serve as the principal marketing advisor to the CEO and executive leadership team.
- Develop long-range marketing strategies aligned with corporate growth initiatives.
- Lead enterprise brand architecture across all of the company's brands.
- Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
- government, and e-commerce channels.
- Lead product launch and go-to-market strategies.
- Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
- influencer marketing, affiliate marketing, and social media.
- Lead licensing and strategic brand partnership marketing programs.
- Direct corporate communications, public relations, executive messaging, and reputation
- Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
- performance indicators.
- Champion AI, marketing technology, automation, CRM, analytics, and customer
- intelligence initiatives.
- Build, mentor, and lead a high-performing marketing department.
Education
- Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.
Experience
Required:
- 10+ years of progressive marketing leadership experience.
- Executive-level experience developing enterprise marketing strategy.
- Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.
Preferred:
- Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.
Knowledge, Skills & Abilities
- Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
- Oversee agencies, creative partners, vendors, licensors, and strategic partners.
- Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
- Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
- Drive innovation in omnichannel marketing and customer engagement.