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Sports Pr Manager Jobs (NOW HIRING)

The Public Relations Manager is responsible for leading SeneGence's global communication strategies and protecting the corporate image. This role bridges the gap between high-level brand strategy and ...

PR Manager

Miami, FL ยท On-site

As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness ...

Public Relations Manager

New York, NY ยท On-site

$100K - $116K/yr

As a PR Manager on the Marketing team in our New York City office, you'll play a vital role in ... Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our ...

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Sports Pr Manager information

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$34.5K

$83.6K

$134K

How much do sports pr manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for sports pr manager in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What does a Sports PR Manager do?

A Sports PR Manager is responsible for managing the public image and media relations of athletes, teams, or sports organizations. They create and distribute press releases, organize media events, handle crisis communications, and work to build positive relationships with the public and the press. Their goal is to promote their clients, manage reputations, and ensure effective communication between the sports entity and its audience. They often collaborate closely with coaches, athletes, sponsors, and journalists to maintain a favorable public perception.

How does a Sports PR Manager typically collaborate with athletes, coaches, and the media to manage public image?

A Sports PR Manager works closely with athletes and coaches to craft and communicate key messages, arrange interviews, and prepare them for media interactions. They coordinate press conferences, respond to media inquiries, and proactively build relationships with journalists to ensure accurate and positive coverage. Balancing the needs of the team and the media, Sports PR Managers also handle crisis communications, helping to protect and enhance the public image of their clients. This role requires strong interpersonal skills and the ability to work quickly in high-pressure situations.

What are the key skills and qualifications needed to thrive as a Sports PR Manager, and why are they important?

To thrive as a Sports PR Manager, you need expertise in public relations, media strategy, and brand management, often supported by a degree in communications, PR, or a related field. Familiarity with media monitoring tools, social media platforms, and press release distribution systems is essential. Excellent interpersonal skills, crisis management abilities, and persuasive communication make someone stand out in this position. These skills are crucial for maintaining a positive public image, managing media relations, and effectively promoting athletes or organizations within the sports industry.

What are the most commonly searched types of Sports Pr jobs?

The most popular types of Sports Pr jobs are:

What are popular job titles related to Sports Pr Manager jobs?

For Sports Pr Manager jobs, the most frequently searched job titles are:

Infographic showing various Sports Pr Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

Public Relations Manager

Sapulpa, OK โ€ข On-site

SeneGence
51 - 200 employees

Full-time

Re-posted 27 days ago


Key responsibilities

  • Develop and implement annual PR strategies, budgets, and resource plans to elevate the SeneGence brand.

  • Oversee the creation, editing, and distribution of press releases, news summaries, and media kits.

  • Explore, manage, and oversee brand partnerships and sponsorships that align with the SeneGence budget and image.


Job description

SUMMARY:

The Public Relations Manager is responsible for leading SeneGence’s global communication strategies and protecting the corporate image. This role bridges the gap between high-level brand strategy and tactical execution, overseeing corporate PR efforts, media relations, and strategic partnerships. The PR Manager serves as a key storyteller for the brand, ensuring that SeneGence’s values, mission, and product innovations are consistently highlighted across print, digital, and broadcast media. They work closely with the internal social media team and external agencies to drive brand recognition and support our global network of Independent Distributors.

DUTIES AND RESPONSIBILITIES:

Media Relations & Strategy:

  • Develop and implement annual PR strategies, budgets, and resource plans to elevate the SeneGence brand.
  • Serve as the primary point of contact for external PR agencies and publicists to coordinate outreach and publicity efforts.
  • Prepare and coach executives and team members for media appearances and interviews.
  • Manage media pitches, sample mailings, and follow-ups for new product launches and organizational announcements.
  • Oversee PR efforts in international markets, including Canada, Australia, and New Zealand.

Content & Communications:

  • Oversee the creation, editing, and distribution of press releases, news summaries, and media kits.
  • Collaborate with the Marketing Communication and Creative teams to ensure all public-facing assets uphold brand standards and messaging.
  • Manage the production of brand content for PR projects, including video and photo shoots for media use.
  • Develop press pitches for Founder-focused news and company initiatives, pitching directly to industry contacts.

Brand Partnerships & Activations:

  • Explore, manage, and oversee brand partnerships and sponsorships that align with the SeneGence budget and image.
  • Lead the logistics and support for PR-related brand activations and corporate events.
  • Oversee product gifting programs and the creation of personalized assets (e.g., product postcards) for editors and influencers.
  • Manage the "press hit" pipeline, ensuring graphics are created for social channels and shared with the Distributor Global Group.

Reporting & Distributor Support:

  • Maintain a regular report of press and promotional opportunities, tracking ROI and KPIs for the executive team.
  • Provide training and support to Independent Distributors on how to effectively utilize press hits and obtain local media coverage.
  • Perform competitor analysis and monitor industry trends to identify new media opportunities.

EDUCATION, EXPERIENCE & CERTIFICATIONS:

  • Minimum 3-5 years of experience in Public Relations, Communications, or Brand Marketing, preferably within the Beauty or Direct Sales industries.
  • Bachelor’s degree in Public Relations, Communications, Journalism, or Marketing
  • Exceptional copywriting, editing, and storytelling abilities. *
  • Strong public speaking and presentation skills.
  • Proven track record of managing external agencies and maintaining editor relationships.
  • Proficiency in monitoring media trends and predicting digital market shifts.
  • Expertise in crisis communication and reputation management.

PHYSICAL DEMANDS:  

Physical requirements include arm and hand steadiness and finger dexterity enough to use a keyboard and telephone; frequent walking with occasional standing; may be subject to occasional lifting up to 25 pounds and occasional carrying up to fifty (50) pounds; frequent balancing, bending, handling, feeling, and climbing; occasional reaching, kneeling, and twisting; vision, speech, and hearing sufficient to perform the essential tasks.  

WORKING CONDITIONS: 

Working environment is primarily an office environment, subject to irregular hours, including nights, weekends and holidays.

SeneGence is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.

* A portfolio of relevant work may be requested during the interview process to further assess experience and capabilities. Please ensure any materials shared do not include confidential or proprietary information.