A sports information director performs media relations duties for college or professional sports teams. Job duties typically include keeping track of player information and statistics, developing relationships with members of the sports press, handling interview requests, scheduling player availability, and training coaches and players on how to conduct themselves during interviews, press conferences, and other on- and off-field appearances. During a game, a sports information director is often present in the press box, where they provide statistical and player information to broadcasters and reporters.