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Sports Advertising Jobs (NOW HIRING)

Sales Associate

Saint Louis, MO · On-site

$24 - $26/hr

The Sales Associate role is designed to attract and develop talented recent college graduates who are passionate about sports advertising and client service. Reporting to the Sr. Director, Sales ...

Sales Associate

Fort Lauderdale, FL · On-site

$24 - $26/hr

The Sales Associate role is designed to attract and develop talented recent college graduates who are passionate about sports advertising and client service. Reporting to the Sr. Director, Sales ...

The Account Executive - Sports Sales plays a critical role on our high-performing Sports Advertising Sales team, driving revenue across a premium portfolio of live sports, tentpole events, and year ...

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EXCEPTIONAL CAREER OPPORTUINTY SPORTS MARKETING NOW HIRING YOUNG ILLUSTRIOUS SPORTS ADVERTSING & PUBLIC RELATIONS FIRM SEEKS MONEY MOTIVATED ACCOUNT EXECUTIVE WITH SALES EXPERIENCE. OUR FIRM IS ...

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Be Seen First

EXCEPTIONAL CAREER OPPORTUINTY SPORTS MARKETING NOW HIRING YOUNG ILLUSTRIOUS SPORTS ADVERTSING & PUBLIC RELATIONS FIRM SEEKS MONEY MOTIVATED ACCOUNT EXECUTIVE WITH SALES EXPERIENCE. OUR FIRM IS ...

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Advertising Account Executive

Dallas, TX · On-site

$34K - $43K/yr

Our unique combination of TV, sports, and digital platforms allows us to deliver advertising solutions that truly engage audiences. Key Responsibilities * Prospect & Develop New Accounts: Identify ...

Advertising Account Executive

Dallas, TX · On-site

$34K - $43K/yr

Our unique combination of TV, sports, and digital platforms allows us to deliver advertising solutions that truly engage audiences. Key Responsibilities * Prospect & Develop New Accounts: Identify ...

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Sports Advertising information

See salary details

$37.5K

$93.3K

$194.5K

How much do sports advertising jobs pay per year?

As of Jul 3, 2026, the average yearly pay for sports advertising in the United States is $93,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,000.00 and $170,000.00 per year, depending on experience, location, and employer.

Do sports marketers make good money?

Sports marketers typically earn salaries that vary based on experience, location, and employer, with median annual wages around $60,000 to $80,000. Senior roles or those in major markets can earn six-figure incomes, especially with specialized skills in digital marketing and sponsorship negotiations.

What does a sports advertiser do?

A sports advertiser develops and implements marketing campaigns to promote sports teams, events, or products related to sports. They create advertisements, negotiate sponsorships, and analyze audience engagement using tools like social media and analytics platforms to reach target audiences effectively.

What are the key skills and qualifications needed to thrive in Sports Advertising, and why are they important?

To thrive in Sports Advertising, a strong background in marketing, branding, and campaign management—often with a degree in marketing, communications, or a related field—is essential. Familiarity with digital marketing platforms, analytics tools, CRM systems, and industry certifications like Google Ads or Facebook Blueprint is typically required. Creativity, negotiation skills, and the ability to build strong relationships help professionals stand out in this competitive field. These skills are vital for effectively promoting brands, maximizing sponsorship value, and driving audience engagement in the dynamic sports industry.

How to get into sports advertising?

To enter sports advertising, candidates typically need a background in marketing, communications, or sports management, along with strong communication and creative skills. Gaining experience through internships or entry-level roles at advertising agencies or sports organizations can be valuable, and familiarity with digital marketing tools and analytics is often beneficial.

What kind of jobs in media bring in $150,000 a year?

In sports advertising, senior roles such as media directors, account directors, and marketing managers often earn $150,000 or more annually. These positions typically require extensive experience, strong negotiation skills, and proficiency with media planning tools and analytics platforms.

What are some common challenges faced in a sports advertising role, and how can they be effectively managed?

One of the main challenges in sports advertising is balancing the interests of sponsors, teams, and fans while ensuring campaigns remain authentic and engaging. Professionals in this role often work under tight deadlines, especially around major sporting events, and must adapt quickly to changing trends or unexpected outcomes. Effective collaboration with creative teams, data analysts, and clients is essential to deliver impactful campaigns. Staying up-to-date with digital marketing tools and sports industry trends helps address these challenges and drive successful results.

What is the difference between Sports Advertising vs Sports Marketing?

AspectSports AdvertisingSports Marketing
Primary FocusCreating and placing ads related to sports products, teams, or eventsDeveloping overall strategies to promote sports brands, teams, or events
Work EnvironmentAdvertising agencies, media companies, sports teamsSports organizations, marketing firms, sponsorship companies
Required CredentialsMarketing or advertising degree, communication skillsMarketing degree, understanding of sports industry
Common UsageCampaign creation, media buying, ad placementBrand development, sponsorships, fan engagement

Sports Advertising focuses on creating specific ad campaigns to promote sports-related products or events, while Sports Marketing encompasses broader strategies to build brand awareness and fan loyalty within the sports industry. Both roles require marketing knowledge, but Sports Advertising is more campaign-specific, whereas Sports Marketing involves overall brand strategy development.

What is sports advertising?

Sports advertising refers to marketing strategies and promotional activities that use sports events, teams, athletes, or venues as a platform to reach audiences. It includes advertising during live broadcasts, sponsoring teams or athletes, placing ads in stadiums, and digital campaigns targeting sports fans. Sports advertising is popular because it allows brands to connect with large, engaged audiences and leverage the excitement and loyalty associated with sports. This form of advertising is used by companies of all sizes to build brand awareness and drive sales.
More about Sports Advertising jobs
What cities are hiring for Sports Advertising jobs? Cities with the most Sports Advertising job openings:
What states have the most Sports Advertising jobs? States with the most job openings for Sports Advertising jobs include:
What job categories do people searching Sports Advertising jobs look for? The top searched job categories for Sports Advertising jobs are:
Infographic showing various Sports Advertising job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 94% Full Time, and 5% Part Time. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $93,333 per year, or $44.9 per hour.
KSL Sports Partnerships Senior Account Executive

KSL Sports Partnerships Senior Account Executive

Bonneville International

Salt Lake City, UT • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


Job description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Who We Are
KSL is Utah's leading local news source across digital and broadcast platforms, delivering trusted, award-winning journalism through KSL.com and KSL-TV. We provide in-depth local reporting, investigative journalism, and up-to-the-minute coverage that serves communities across the state. Committed to being a trusted voice of light and knowledge, KSL helps Utahns stay informed, connected, and engaged with the issues that matter most. Our sports properties - spanning broadcast, digital, audio, and social - offer partners a powerful, integrated way to reach passionate fans at every level of competition.
Position Overview
We are seeking a Senior Sports Partnership Sales Executive - a driven, experienced hunter who will own and grow sports advertising revenue across KSL's full portfolio of sports media assets. This is a dedicated vertical sales role focused exclusively on sports, with the autonomy to prospect, pitch, and close C-suite decision-makers while building meaningful partnerships with professional, collegiate, and high school sports organizations throughout the market.
The ideal candidate is a seasoned seller who understands the sports landscape, thrives on new business development, and can craft integrated, multi-platform proposals that deliver measurable results for clients and sustainable revenue for KSL.
Note: Work configurations are subject to change based on business needs and at company discretion.
  • This position is a hybrid role that requires the employee to sometimes work at our Salt Lake City site. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management.

Products & Platforms You'll Sell
  • KSL Sports Zone - TV programming and broadcast sports inventory
  • KSL TV Sports - Broadcast sports segments, sponsorships, and features
  • KSL Sports Radio - On-air sports programming, live reads, and sponsorships
  • KSLsports.com - Digital display, video, and content sponsorship
  • KSL Sports Podcasts - Pre-roll, mid-roll, and presenting sponsorships across the sports audio portfolio
  • KSL Sports Social Media - Sponsored content, branded integrations, and social campaigns across all KSL sports social channels

What You Will Do:
Primary job duties will include, but are not limited to:
Revenue Generation & New Business Development
  • Serve as the primary new-business hunter for KSL's sports sales vertical, consistently building and managing a robust sales pipeline
  • Prospect, qualify, pitch, and close new advertising and sponsorship partnerships with a focus on C-suite and senior-level decision-makers
  • Develop and exceed individual revenue targets through strategic, consultative selling
  • Identify and pursue partnership opportunities with professional sports teams/leagues, collegiate athletic programs, and high school sports organizations in the market

Partnership Development & Strategy
  • Create customized, integrated multi-platform proposals that combine TV, radio, digital, podcast, and social assets into compelling partnership packages
  • Structure sponsorship and advertising programs that deliver ROI for clients while maximizing KSL sports revenue
  • Develop season-long and annual partnership frameworks that build long-term client relationships and recurring revenue streams
  • Stay current on sports media trends - including streaming, digital measurement, and emerging ad formats - to bring innovative solutions to clients

Client Management & Activation
  • Manage the full sales cycle from initial outreach through contract execution and campaign launch
  • Deliver polished, data-driven presentations and proposals to clients and agencies
  • Collaborate with KSL's marketing, production, digital, and creative teams to ensure flawless campaign execution and partner satisfaction
  • Represent KSL at games, sporting events, and on-site activations as needed to support partnerships and strengthen client relationships

Reporting & Forecasting
  • Maintain accurate pipeline reporting and revenue forecasting for the sports vertical
  • Provide regular updates to the Director of Sales on pipeline health, competitive activity, and market opportunities
  • Track and analyze competitive sports media offerings in the market to inform pricing and positioning

Skills and Experience We Are Looking For:
Required Qualifications
  • Minimum 5 years of media sales experience, with a demonstrated track record in sports-related advertising or sponsorship sales
  • Proven success as a new-business hunter with a history of meeting or exceeding revenue targets
  • Experience selling to and presenting at the C-suite / senior executive level
  • Ability to develop and sell integrated, multi-platform campaigns across TV, radio, digital, and social
  • Strong understanding of the professional, collegiate, and/or high school sports ecosystem
  • Proficiency in Microsoft PowerPoint, Excel, and core business productivity tools
  • Working knowledge of AI-powered tools and a willingness to leverage emerging technology to enhance sales effectiveness and client solutions
  • Excellent presentation, negotiation, and consultative selling skills
  • Self-starter mentality - organized, accountable, and able to manage time and priorities independently in a hybrid work environment

Preferred Qualifications
  • Bachelor's degree in Business, Marketing, Communications, Sports Management, or a related field (equivalent professional experience will be considered in lieu of a degree)
  • Experience in corporate partnership sales with professional or collegiate sports properties
  • Established relationships with advertisers, agencies, and sports organizations in the Utah / Intermountain West market
  • Familiarity with broadcast traffic and CRM systems (e.g., Wide Orbit, Salesforce - we'll train the right candidate on our specific platforms)
  • Experience with event activations and on-site sponsorship fulfillment

Physical Demands
  • Receive, process, and maintain information through oral and/or written communication effectively.
  • Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time.
  • Sit and/or stand for extended periods of time.
  • Lift, move, and carry up to 40 pounds on occasion.

Compensation
The compensation for this role is commission-focused. Base salary for this role is $55,000, excluding commission payments.
What We Offer You: Check Out Our KSL Benefits!
Employees at KSL can enjoy a broad offering of benefits, including:
  • Robust, affordable medical, dental and vision coverage with no wait period for enrollment
  • Paid leave for new parents under our Medical Maternity and Parental Leave policies
  • Opportunities to apply for tuition reimbursement
  • Paid time off for vacation and sick leave in addition to paid company holidays
  • 401(k) with Company match, fully vested from day one
  • Paid time off for volunteering
  • Employer-funded retirement account, fully vested from day one
  • Employee Assistance Program (EAP) services
  • Access to an entire team of free financial planners
  • Matches on contributions to charitable organizations after one year of service
  • Continuous growth and development opportunities
  • Dynamic team culture that values teamwork, having fun, and collaboration

Why KSL?
  • Dominant local media brand - Utah's most-trusted source for news and sports
  • Full-platform sports portfolio - TV, radio, digital, podcasts, and social all under one roof
  • DMC backing - stability and resources of a global media and communications company
  • Hybrid flexibility - a culture that values results over rigid schedules
  • Growth vertical - you'll be building something, not maintaining the status quo

KSL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.