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Sports Activation Manager Jobs in Reno, NV (NOW HIRING)

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Sports Activation Manager information

See Reno, NV salary details

$18.9K

$55.8K

$97.7K

How much do sports activation manager jobs pay per year?

As of Aug 5, 2026, the average yearly pay for sports activation manager in Reno, NV is $55,788.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,900.00 and $59,800.00 per year, depending on experience, location, and employer.

What is the difference between Sports Activation Manager vs Sports Marketing Coordinator?

AspectSports Activation ManagerSports Marketing Coordinator
CredentialsRelevant marketing or sports management certifications, bachelor's degreeSimilar certifications, often entry-level or mid-level
Work EnvironmentEvent sites, brand activations, sponsorship eventsMarketing campaigns, promotional events, digital marketing
Employer & Industry UsageSports teams, brands, agenciesSports organizations, marketing agencies, brands
Search & Comparison IntentFocus on activation strategies, event managementFocus on campaign planning, marketing execution

The Sports Activation Manager primarily oversees on-the-ground activation events and sponsorship activations, requiring strong event management skills. In contrast, the Sports Marketing Coordinator handles campaign planning and marketing strategies, often supporting activation efforts. Both roles require marketing knowledge and industry experience but differ in scope and focus within the sports marketing field.

What does a sports activation manager do?

A Sports Activation Manager is responsible for planning, coordinating, and executing marketing campaigns and brand activations around sporting events or partnerships. They work closely with brands, sports teams, and event organizers to maximize audience engagement and drive brand awareness through experiential marketing activities. Their role often involves managing budgets, overseeing logistics, and evaluating the success of activations to ensure marketing objectives are met. In addition, Sports Activation Managers liaise with sponsors, vendors, and creative teams to deliver impactful experiences for fans and participants.

What are the key skills and qualifications needed to thrive as a sports activation manager?

To thrive as a Sports Activation Manager, you need expertise in event management, marketing, and partnership activation, often supported by a degree in sports management, marketing, or a related field. Familiarity with project management tools, CRM platforms, and digital marketing systems is typically required. Strong communication, organizational skills, and the ability to build relationships help professionals excel in this role. These abilities are crucial for delivering engaging sports campaigns, maximizing sponsor value, and ensuring seamless execution of events.

What are the most common challenges faced by a sports activation manager when coordinating event sponsorships?

One of the most common challenges for a Sports Activation Manager is ensuring seamless coordination between sponsors, event organizers, and internal teams to deliver engaging brand experiences. Balancing the expectations of multiple stakeholders while adhering to strict timelines and budget constraints requires strong project management and communication skills. Additionally, adapting activation strategies to different audiences and venues, while measuring the effectiveness of each campaign, can be complex but is essential for long-term success in the role.
What are popular job titles related to Sports Activation Manager jobs in Reno, NV? For Sports Activation Manager jobs in Reno, NV, the most frequently searched job titles are:
What job categories do people searching Sports Activation Manager jobs in Reno, NV look for? The top searched job categories for Sports Activation Manager jobs in Reno, NV are:
What cities near Reno, NV are hiring for Sports Activation Manager jobs? Cities near Reno, NV with the most Sports Activation Manager job openings:
Sports Activation Manager jobs near you
Infographic showing various Sports Activation Manager job openings in Reno, NV as of July 2026, with employment types broken down into 85% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $55,788 per year, or $26.8 per hour.

Arena Partnership Strategy Manager

Meruelo Group

Reno, NV

Full-time

Re-posted 17 days ago

Job description

SUMMARY
The Manager of Arena Partnership Strategy will play an integral role in owning and overseeing the asset matrix, developing partnership platforms, sales materials, valuation models, and strategic marketing concepts that support corporate partnership sales and long-term partner success. This position will bridge sales, marketing, operations, and activation teams to create compelling sponsorship solutions for prospective and existing partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Primary duties and responsibilities include, but are not limited to, the following:
Develop partnership concepts, valuation models, and custom sponsorship platforms.
Create proposals, presentations, inventory summaries, and sales enablement materials.
Collaborate with sales leadership to identify category opportunities and prospect strategies.
Conduct research on industry trends, sponsorship benchmarks, and competitive properties.
Assist in developing integrated partner marketing programs across arena assets.
Manage, maintain and own asset matrix.
Coordinate with internal departments to gather inventory and package opportunities.
Develop reporting tools and insights that support partnership performance and sales effectiveness.
Lead category analysis and target development efforts.
Any other duties as assigned within the scope of the position.

KNOWLEDGE/SKILLS/ABILITIES
Strong analytical, creative, and strategic thinking skills.
Advanced PowerPoint and Excel capabilities.
Experience building client-facing presentations and business cases.
Excellent communication and project management skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Ability of complex reading, writing, math, and task completion skills are required.
Must have the following skills: clerical, compiling, coordination, analyzing, supervising, following instructions, influencing others, memorization, problem solving, independent judgment, and decision making.
Must be a minimum of 21 years of age.
Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate.

EDUCATION and/or EXPERIENCE
Bachelor's degree required.
4-6+ years of sponsorship strategy, partnership marketing, consulting, or sports marketing, or any combination of education, training, or experience that provides the required knowledge, skills, and abilities.

CERTIFICATES AND LICENSES
Must be able to maintain appropriate Alcohol Awareness card.

PHYSICAL DEMANDS
While performing the duties of this job, the team member is constantly sitting and standing, and occasionally walking during the duration of their shift.
Must be able to occasionally push/pull 25lbs or less.
The team member will occasionally have repetitive use of both hands.
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT
Work performed consistently indoors; alone and frequently with and around others. Team Member will perform work face-to-face including verbal contact with others on extended shifts around computer equipment.
The noise level in the work environment is usually quiet to moderate, and occasionally loud.
Team Member may be exposed to odor and/or secondhand smoke.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employment Type: Full time

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