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Software Sales Jobs in Ontario (NOW HIRING)

Experience working in the telecommunications/network operator industry, in software sales, carrier sales or carrier product knowledge. * Good understanding of Roaming wholesales process, Data and ...

Experience working in the telecommunications/network operator industry, in software sales, carrier sales or carrier product knowledge. * Good understanding of Roaming wholesales process, Data and ...

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Conference Assistant

Ottawa, ON · On-site

CA$750 - CA$1.5K/wk

We especially welcome applications from women with software-sales and event-management experience. About ClassTrack ClassTrack is an all-in-one education platform built for Canadian colleges. One ...

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Conference Assistant

Ottawa, ON · On-site

CA$750 - CA$1.5K/wk

We especially welcome applications from women with software-sales and event-management experience. About ClassTrack ClassTrack is an all-in-one education platform built for Canadian colleges. One ...

New

... software sales role, success is not measured by selling a product. It is measured by expanding Banyan's market coverage, earning the attention and trust of entrepreneurs, and creating a high-quality ...

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Software Sales information

What is software sales?

Software sales refers to the business of selling software products or services to customers, which can include individuals, businesses, or organizations. Professionals in software sales identify potential clients, demonstrate software solutions, negotiate contracts, and provide ongoing support to ensure customer satisfaction. Their role often involves understanding client needs, explaining product features, and helping clients see the value of the software in improving their operations. Success in this field requires strong communication skills, technical understanding, and the ability to build lasting customer relationships.

What are different types of software sales jobs?

Software sales jobs range from entry-level to senior management. In an entry-level role such as a sales development representative, your duties are to qualify sales leads, set up meetings with prospects for account executives, and prepare presentations and reports about new technology. As an account executive, your responsibilities are to convert leads, make sales, and plan your efforts around market forecasts. As an account manager, your job is to nurture relationships with clients to ensure loyalty to your product or service. Finally, as a solutions consultant, you provide training and assistance with software solutions for your clients and their employees.

What are some common challenges faced by professionals in software sales, and how can they be addressed?

One of the most common challenges in software sales is keeping up with rapidly evolving products and industry trends, which requires continuous learning and adaptability. Sales professionals also frequently encounter long sales cycles and complex decision-making processes, especially when dealing with enterprise clients. Building strong relationships with both technical and non-technical stakeholders is crucial for effectively demonstrating value and closing deals. To address these challenges, successful software salespeople proactively seek ongoing product training, collaborate closely with product and technical teams, and develop strategic account management skills.

What is the difference between Software Sales vs Software Development?

AspectSoftware SalesSoftware Development
Required SkillsSales techniques, communication, product knowledgeProgramming, coding, software engineering
Work EnvironmentOffice, client meetings, sales presentationsDevelopment teams, coding environments, offices or remote
CertificationsSales certifications (e.g., Certified Professional Sales Person)Programming languages, software engineering certifications
Industry UsageBusiness, tech companies, SaaS providersTech companies, startups, software firms

Software Sales focuses on selling software products through client interactions and sales strategies, while Software Development involves creating and coding software solutions. Both roles are essential in the tech industry but require different skill sets and work environments.

How much do software salespeople make?

Software salespeople typically earn a base salary plus commissions, with total compensation ranging from $60,000 to over $150,000 annually depending on experience, location, and sales performance. High performers in this field can earn significantly more through commissions and bonuses, especially in enterprise software sales roles requiring strong negotiation skills and product knowledge.

Is software sales a good job?

Software sales is a sales role that involves selling software products or services, often requiring strong communication, negotiation skills, and technical knowledge. It can offer high earning potential through commissions and bonuses, but success depends on individual performance and market conditions. The job may involve travel, client management, and staying updated on product features and industry trends.

What are the most commonly searched types of Software Sales jobs in Ontario?

The most popular types of Software Sales jobs in Ontario are:

What are popular job titles related to Software Sales jobs in Ontario?

For Software Sales jobs in Ontario, the most frequently searched job titles are:

What job categories do people searching Software Sales jobs in Ontario look for?

The top searched job categories for Software Sales jobs in Ontario are:

What cities in Ontario are hiring for Software Sales jobs?

Cities in Ontario with the most Software Sales job openings:

Infographic showing various Software Sales job openings in Ontario as of August 2026, with employment types broken down into 100% Full Time. Highlights an 84% In-person, and 16% Remote job distribution.

Vice President, Institutional Software Sales

Toronto, ON • On-site


Morningstar, Inc.
Health Care and Social Assistance • 1 - 5K employees

6.7

Company rating: 6.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

64th of 245 rated social care providers

People enjoy working here

Recommended by students

Recommended by parents


CA$112K - CA$190K/yr

Full-time

Re-posted yesterday


Job description

The Group:

Morningstar's Business Development group is responsible for helping our institutional clients strengthen their businesses with the goal of providing better outcomes for investors. The group primarily serves the following client segments: Asset Management, Distribution (Advisor and Online), Retirement, and Alliances & Redistributors.

The Role:

Due to strong growth, we plan to expand our Business Development team with the addition of an additional Direct Sales Specialist for the Canadian market. The chosen individual will join our established sales team where they will specialize in the growth of Morningstar's flagship institutional product: Morningstar Direct.

The position is based in our Toronto office. While much of the clientele are located in Toronto regular travel is expected to other major Canadian cities requiring an estimated 30% travel time.

The ideal candidate will focus on a two-pronged growth plan:
1) Prospecting to grow new market share with prospective new clients; and
2) Work closely with our Business Development team on their large accounts to deepen our footprint within those clients. By focusing on growing adoption of Morningstar Direct, our core institutional platform, you will further represent Morningstar`s solutions to address our clients' most pressing workflow challenges through additional services- including re-distribution, and reporting solutions (Report Portal).

Responsibilities:
We are looking for a senior sales professional. A Dynamic and highly effective communicator that excels in consultative sales skills. Highly skilled in making sales calls and presentations to individuals as well as up to large groups of people.

The successful candidate will:

  • Exceed growth targets.
  • Uncover client business needs and work with the Business Development team and Client Solutions team to determine optimal solution.
  • Establish and build relationships with key stakeholders, in collaboration with Business Development sales executives.
  • Identify new business groups and opportunities within the accounts.
  • Develop and employ prospecting techniques that will ensure a healthy level of pipeline activity
  • Employ winning strategies to maintain and grow adoption of Morningstar Direct and leverage the installed user base to deploy additional solutions.
  • Master product demonstrations and knowledge of product capabilities and benefits.
  • Forecast and proactively uncover opportunities within key business groups.
  • Negotiate and close business.
  • Develop growth plans for accounts.
  • Manage pipeline and document daily activities in Salesforce.

Requirements:

  • A passionate interest in the financial services industry
  • Candidate should have 5+ years of business development, sales and/or technical sales support experience in the finance and investment industry.
  • A min of 5 years of customer-facing experience at senior levels within the financial marketplace, including sales and/or service of data, software, and/or other licensed solutions
  • A proven track record of acquiring new business, and successful account management
  • University degree in related field, CFA or other related industry designations would be a plus.
  • Outstanding relationship building and management skills
  • Outstanding negotiating, communication, organization and presentation skills
  • Ability to plan account specific strategies and execute on them
  • Ability to work closely with Product Management and Marketing teams.
  • Ability to work well within a team-based environment

Target Cash Compensation Range (Base + Bonus): $112,300-$190,000 CAD

If you receive and accept an offer from us, we require that personal and any related investments be disclosed confidentiality to our Compliance team (days vary by region). These investments will be reviewed to ensure they meet Code of Ethics requirements. If any conflicts of interest are identified, then you will be required to liquidate those holdings immediately. In addition, dependent on your department and location of work certain employee accounts must be held with an approved broker (for example all, U.S. employee accounts). If this applies and your account(s) are not with an approved broker, you will be required to move your holdings to an approved broker.

Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

100_MstarResCanad Morningstar Research, Inc. (Canada) Legal Entity


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