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Social Strategy Jobs in California (NOW HIRING)

Philo

Head of Social Media

San Francisco, CA · On-site

This person will own social strategy, editorial planning, and platform-native content creation -- bringing strong instincts in writing, filming, editing, design, and trend-driven execution. They'll ...

Philo

Head of Social Media

San Francisco, CA · On-site +1

This person will own social strategy, editorial planning, and platform-native content creation - bringing strong instincts in writing, filming, editing, design, and trend-driven execution. They'll ...

Philo

Head of Social Media

San Francisco, CA · On-site +1

This person will own social strategy, editorial planning, and platform-native content creation - bringing strong instincts in writing, filming, editing, design, and trend-driven execution. They'll ...

Culture Amp

Senior Social Media Manager

San Francisco, CA · On-site

$134K/yr

Social strategy: Build and evolve organic social strategies across platforms including LinkedIn, YouTube, and Instagram, while continuously evaluating new channels that fit our audience and goals.

Netflix

Social Manager - Sports

Los Angeles, CA · On-site

Create a title's social strategy, aligned with the overall marketing campaign strategy. This is inclusive of the target audience, social creative, content distribution across the Netflix social ...

Netflix

Social Manager - Sports

Los Angeles, CA

Create a title's social strategy, aligned with the overall marketing campaign strategy. This is inclusive of the target audience, social creative, content distribution across the Netflix social ...

IGN

Senior Director of Social

Los Angeles, CA

The ideal candidate will be a strategic thinker with a proven track record of driving engagement ... Lead the overall social media strategy and day-to-day execution across IGN Entertainment and ...

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Showing results 21-40

All JobsSocial Strategy JobsSocial Strategy Jobs in California

Social Strategy information

What is the difference between Social Strategy vs Social Media Manager?

AspectSocial StrategySocial Media Manager
Primary FocusDeveloping overall social media plans and long-term strategiesExecuting daily social media activities and content management
Skills & CredentialsStrategic planning, analytics, content creation, often with marketing or communications backgroundContent creation, community management, platform-specific skills, often with marketing or communications background
Work EnvironmentCollaborates with marketing teams, executives, and content creatorsManages social media channels, interacts with followers, and monitors campaigns

While both roles involve social media, Social Strategy focuses on planning and long-term goals, whereas Social Media Managers handle daily operations and content execution. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

Is social media strategy a good career?

A social strategy role involves developing and implementing plans to increase brand awareness and engagement on social media platforms. It requires skills in content creation, analytics, and familiarity with tools like Hootsuite or Sprout Social. The field offers opportunities in marketing, digital communication, and advertising, with potential for growth as social media continues to expand in business use.

What does a social strategy do?

A social strategy involves planning and executing a company's or individual's approach to social media platforms to increase engagement, brand awareness, and reach. Social strategists analyze audience data, create content plans, and use tools like analytics to optimize campaigns. This role often requires skills in content creation, data analysis, and familiarity with social media management tools.

What are the most commonly searched types of Social Strategy jobs in California?

The most popular types of Social Strategy jobs in California are:

What are popular job titles related to Social Strategy jobs in California?

For Social Strategy jobs in California, the most frequently searched job titles are:

What job categories do people searching Social Strategy jobs in California look for?

The top searched job categories for Social Strategy jobs in California are:

What cities in California are hiring for Social Strategy jobs?

Cities in California with the most Social Strategy job openings:

Social Strategy jobs near you
Infographic showing various Social Strategy job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Senior Paid Social Strategist

Human Marketing

Irvine, CA • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago

Job description

Why Work Here? Seriously. Why?
Thanks for taking a minute to check us out. We promise not to waste your time. If you're looking for a career and a company with a higher purpose that you feel more connected to, then read on...
In a world where people are quitting at record rates and evaluating what they want to do with their lives, we believe our original mission (way before the pandemic) is more important than ever:
Our mission is to: ENJOY LIFE AND HELP OTHERS.
Human is a performance marketing agency built to grow great companies profitably - and have fun while doing it. We prioritize your satisfaction to ensure we can deliver the highest ROI for our clients. We accomplish this by aligning team members with their personal and career goals, providing learning opportunities and focusing on happiness with the best culture. With a strong, productive and happy internal team, we go to market with the best digital marketing strategies.
The Goods
  • OTE: $110,000 - $125,000
  • Fully remote
  • Flexible schedule
  • Unlimited vacation - take vacation when you need it
  • Health benefits including options at 100% employee coverage
  • Elective dental and vision plans
  • 401(k)
About the Role
We're hiring a Paid Media Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You'll be the primary paid social voice in client conversations and the bridge between high-level growth goals and on-the-ground execution.
You own the strategy, the media plan, and the results - and you're accountable for hitting acquisition targets, not just managing activity. Depending on the account, you'll work alongside search strategists, media buyers, digital marketing strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social. Human delivers full-service growth programs, and paid social has to operate as part of that system, not next to it.
What You'll Own
Media Planning & Revenue Ownership
  • Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account
  • Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans
  • Own revenue and contribution margin achievement - accountable for hitting acquisition targets, not just managing activity
  • Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metrics
  • Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account
  • Proactively identify budget reallocation opportunities and present recommendations before issues surface

Strategic Alignment & Collaboration
  • Work directly with Account Marketing Directors and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets
  • Translate account-level brand objectives into specific paid social channel briefs for media buyers
  • Serve as the paid social voice in client meetings alongside the Account Marketing Directors when performance or strategy needs direct explanation
  • Align with the Director of Paid Media on account health, strategy shifts, and emerging risks monthly
  • Facilitate monthly internal in-depth reviews of paid social health with Account Marketing Directors and media buyers for each account

Channel Strategy & Execution Oversight
  • Own the social strategy for each account - platform selection (Meta, TikTok, Pinterest, LinkedIn, etc.), campaign architecture, audience strategy, and bidding philosophy
  • Brief media buyers on campaign goals, KPIs, targeting parameters, and budget pacing; review and approve campaign setups before launch
  • Review buyer performance outputs bi-weekly; identify underperformance early and direct corrective action
  • Maintain platform certifications and stay current on social-specific trends, algorithm changes, and best practices

Creative & Testing Direction
  • Work with creative and copy teams to develop high-performing ad concepts; provide clear briefs tied to performance data
  • Own the testing roadmap for each account - ensure an always-on creative testing framework is in place and producing learnable results
  • Identify trends, formulate hypotheses, and run multivariate tests to improve creative and audience performance
  • Document and share creative performance learnings across accounts to accelerate team-wide improvement

Requirements
What We're Looking For
  • 4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses, with deep expertise in Meta (Facebook/Instagram) and working knowledge of at least one additional social platform (TikTok, Pinterest, Snapchat, LinkedIn)
  • Agency experience - you understand how to manage multiple client relationships, navigate competing priorities, and deliver results across a portfolio
  • AI-native operator: you use LLMs daily to accelerate analysis, reporting, and strategy work - with real workflows you can demo, not just chat history. We'll ask you to show us.
  • Demonstrated track record of driving profitable growth through paid social - not just running campaigns, but owning revenue and contribution margin outcomes
  • Fluency in ecommerce unit economics and measurement frameworks - contribution margin, MER, blended ROAS, CAC, LTV:CAC, and how media spend connects to business profitability. You should be able to use these metrics to make strategic decisions, not just report on them
  • Hyper familiar with daily and weekly incrementality, and incrementality testing
  • Experience building, managing, and owning media plans with real budget accountability - including allocation, pacing, and reallocation decisions across accounts
  • Experience briefing and directing media buyers - you can translate strategy into clear execution directives, review output quality, and hold buyers to standard
  • Strong client-facing presence - you can present strategic recommendations, explain performance clearly, lead paid social sections of client meetings, and build trust as the expert in the room
  • Analytical rigor - comfortable building performance narratives from platform data, translating metrics into business language, and presenting account health in monthly reviews
  • Proficient in analytics platforms (GA4, Northbeam, Triple Whale, etc.)
  • Working knowledge of ecommerce platforms (Shopify, WooCommerce) - you understand the ecosystem your clients' businesses run on
  • Comfortable managing multiple accounts in a fast-paced, deadline-driven environment
Nice to Have
  • Working knowledge of paid search - enough to collaborate effectively with search strategists on shared accounts and contribute to cross-channel media planning
  • Experience with B2B lead generation campaigns and pipeline-based measurement alongside ecommerce
  • Additional experience in Google Ads, TikTok, and YouTube
  • Ability to write clear creative briefs tied to performance data and manage a structured testing program that produces learnable results
  • Experience with attribution modeling beyond last-click platform reporting
  • Platform certifications (Meta Blueprint, etc.)
  • Track record of coaching or mentoring junior team members or media buyers
  • Proven ability to work cross-functionally with search strategists, account managers, creative teams, and media buyers as peers - not in a silo

Benefits
  • Health Care Plan
  • Retirement Plan (401k)
  • Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
  • Remote Work

Apply