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Social Monetization Jobs (NOW HIRING)

We are the Monetization Ranking AI Research organization, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

We are the Monetization Ranking and Foundational AI team, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

We are the Monetization Ranking and Foundational AI team, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

We are the Monetization Ranking and Foundational AI team, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

We are the Monetization Ranking and Foundational AI organization, dedicated to delivering ... in social technology. People who choose to build their careers by building with us at Meta help ...

We are the Monetization Ranking and Foundational AI organization, dedicated to delivering ... in social technology. People who choose to build their careers by building with us at Meta help ...

Influencer & UGC Lead

Boston, MA · On-site

$50K - $90K/yr

Understanding of affiliate marketing and social monetization strategies * Experience building alt accounts, repost networks, or community-powered virality

Brainstorm and execute innovative new social strategies, test new platforms, and expand social monetization opportunities * Keep up with the latest social media trends * Post to social media accounts ...

Brainstorm and execute innovative new social strategies, test new platforms, and expand social monetization opportunities * Keep up with the latest social media trends * Post to social media accounts ...

We are the Monetization Ranking and Foundational AI team, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

We are the Monetization Ranking and Foundational AI organization, dedicated to delivering ... in social technology. People who choose to build their careers by building with us at Meta help ...

Brainstorm and execute innovative new social strategies, test new platforms, and expand social monetization opportunities * Keep up with the latest social media trends * Post to social media accounts ...

We are the Monetization Ranking AI Research organization, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

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Social Monetization information

See salary details

$34.5K

$76.3K

$117K

How much do social monetization jobs pay per year?

As of Jun 8, 2026, the average yearly pay for social monetization in the United States is $76,266.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $91,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Social Monetization, and why are they important?

To thrive in Social Monetization, you need expertise in digital marketing, content strategy, and analytics, often supported by experience with social media platforms and a relevant degree. Familiarity with monetization tools like affiliate networks, ad management platforms, and influencer marketing systems is crucial. Creativity, adaptability, and strong communication help build audience engagement and partnerships. These skills enable effective revenue generation and sustained growth in a competitive online landscape.

What is the difference between Social Monetization vs Social Media Manager?

AspectSocial MonetizationSocial Media Manager
Primary FocusGenerating revenue through social platformsManaging social media content and engagement
Skills RequiredMarketing, analytics, monetization strategiesContent creation, community management, branding
Work EnvironmentDigital marketing teams, online platformsMarketing departments, social media channels
CertificationsDigital marketing, analytics certificationsSocial media marketing certifications

While both roles operate within social media, Social Monetization focuses on turning social platforms into revenue streams, utilizing analytics and marketing strategies. In contrast, a Social Media Manager concentrates on content, engagement, and brand presence. Understanding these differences helps professionals choose the right career path or job focus.

What are some common challenges faced in a Social Monetization role, and how can they be addressed?

Professionals in Social Monetization often encounter challenges such as rapidly changing platform algorithms, fluctuating engagement metrics, and the need to balance user experience with revenue goals. To address these, it’s important to stay updated on industry trends, maintain open communication with content and analytics teams, and regularly test new monetization strategies. Collaborating closely with social media managers, marketing, and product teams ensures alignment and helps quickly adapt to changes, leading to more effective monetization outcomes.

What is social monetization?

Social monetization refers to the process of generating revenue from social media platforms. This can include earning money through advertising, sponsored content, affiliate marketing, selling products or services, and leveraging features like YouTube’s Partner Program or Instagram’s Shopping tools. Social monetization enables individuals and businesses to turn their online presence and audience engagement into income streams. Success in this area usually requires building a strong following, creating engaging content, and utilizing platform-specific monetization options.
Infographic showing various Social Monetization job openings in the United States as of May 2026, with employment types broken down into 2% As Needed, 77% Full Time, 18% Part Time, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $76,266 per year, or $36.7 per hour.
Research Engineer, Monetization AI

Research Engineer, Monetization AI

Meta

Sunnyvale, CA

$154K/yr

Full-time

Posted 20 days ago


Meta rating

7.5

Company rating: 7.5 out of 10

Based on 43 frontline employees who took The Breakroom Quiz

120th of 186 rated software companies


Job description

We are the Monetization Ranking AI Research organization, dedicated to delivering personalized ads that maximize both user utility and advertiser value. We focus on advancing AI and ML technologies for all aspects of Monetization, including ranking, retrieval, model architecture, and optimization. By consistently integrating cutting-edge AI/ML advancements, we help Meta’s products achieve long-term goals and have contributed tens of billions in revenue. With our growing impact, we’re seeking motivated AI specialists to join our team and drive SOTA research across the Monetization organization.
Research Engineer, Monetization AI Responsibilities:
  • Develop and implement large-scale model architectures, leveraging model scaling and transfer learning techniques
  • Prioritize training scalability and signal scaling to optimize model performance, efficiency, and reliability
  • Develop and apply NextGen sequence learning techniques to drive advancements in natural language processing and understanding
  • Design and implement generative modeling solutions for data augmentation
  • Research and develop graph-aware large language models
  • Develop and deploy AutoML pipelines
  • Apply Reinforcement Learning (RL) techniques, including long-term value optimization, RLHF, and RL4Reason
  • Use causal learning to identify and understand the cause and effect of relationships across data
  • Collaborate with cross-functional teams to design and optimize ML systems, leveraging expertise in hardware-software co-design, including quantization, compression, and resource-efficient AI, to drive performance improvements and efficiency gains
  • Develop and implement innovative solutions for data-related challenges, utilizing knowledge of semi/self-supervised learning, generative techniques, sampling, debiasing, domain adaptation, continual learning, data augmentation, cold-start, content understanding, and large language models

Minimum Qualifications:
  • Research experience in deep learning, reinforcement learning, natural language processing, computer vision, recommendations, ranking, search, or related areas
  • Programming experience in Python and hands-on experience with frameworks such as PyTorch
  • Must obtain work authorization in the country of employment at the time of hire, and maintain ongoing work authorization during employment

Preferred Qualifications:
  • Experience solving complex problems and comparing alternative solutions, tradeoffs, and different perspectives to determine a path forward.
  • Experience working and communicating cross functionally in a team environment.
  • Experience taking ideas from research to production.
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$154,003/year to $217,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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