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Social Monetization Jobs (NOW HIRING)

Skillz Inc.

Ad Monetization Lead

New York, NY · On-site

By fostering social competition within games, the Skillz platform helps developers build multi ... It is best suited for candidates with deep ad monetization expertise who are motivated by scaling ...

Skillz Inc.

Ad Monetization Lead

New York, NY

By fostering social competition within games, the Skillz platform helps developers build multi ... It is best suited for candidates with deep ad monetization expertise who are motivated by scaling ...

New

ROLLER

Senior Data Analyst - Monetization

San Francisco, CA

$101K - $127K/yr

You'll join a growing Pricing & Monetization team at a pivotal time, shaping the data strategy that ... Regular events and social activities, fundraising & cause-related campaigns... you name it. We're ...

ROLLER

Senior Data Analyst - Monetization

Bodega Bay, CA

$102K - $128K/yr

You'll join a growing Pricing & Monetization team at a pivotal time, shaping the data strategy that ... Regular events and social activities, fundraising & cause-related campaigns... you name it. We're ...

Meta

Research Engineer, Monetization AI

New York, NY

$154K/yr

We are the Monetization Ranking AI Research organization, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

GameGrid

Influencer & UGC Lead

Boston, MA · On-site

$50K - $90K/yr

Understanding of affiliate marketing and social monetization strategies * Experience building alt accounts, repost networks, or community-powered virality

Meta

Research Engineer, Monetization AI

New York, NY · On-site

$183K/yr

We are the Monetization Ranking and Foundational AI organization, dedicated to delivering ... in social technology. People who choose to build their careers by building with us at Meta help ...

Meta

Research Engineer, Monetization AI

Bellevue, WA

$154K/yr

We are the Monetization Ranking AI Research organization, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

Meta

Research Engineer, Monetization AI

Burlingame, CA

$154K/yr

We are the Monetization Ranking AI Research organization, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

Meta

Research Engineer, Monetization AI

Bellevue, WA

$121K/yr

We are the Monetization Ranking and Foundational AI team, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

Meta

Research Engineer, Monetization AI

Menlo Park, CA · On-site

$183K/yr

We are the Monetization Ranking and Foundational AI organization, dedicated to delivering ... in social technology. People who choose to build their careers by building with us at Meta help ...

Meta

Research Engineer, Monetization AI

Redmond, WA

$121K/yr

We are the Monetization Ranking and Foundational AI team, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

Meta

Research Engineer, Monetization AI

Menlo Park, CA

$154K/yr

We are the Monetization Ranking AI Research organization, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

Meta

Research Engineer, Monetization AI

Sunnyvale, CA

$154K/yr

We are the Monetization Ranking AI Research organization, dedicated to delivering personalized ads ... in social technology. People who choose to build their careers by building with us at Meta help ...

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All JobsSocial Monetization Jobs

Social Monetization information

See salary details

$34.5K

$76.3K

$117K

How much do social monetization jobs pay per year?

As of Jun 7, 2026, the average yearly pay for social monetization in the United States is $76,266.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $91,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Social Monetization, and why are they important?

To thrive in Social Monetization, you need expertise in digital marketing, content strategy, and analytics, often supported by experience with social media platforms and a relevant degree. Familiarity with monetization tools like affiliate networks, ad management platforms, and influencer marketing systems is crucial. Creativity, adaptability, and strong communication help build audience engagement and partnerships. These skills enable effective revenue generation and sustained growth in a competitive online landscape.

What is the difference between Social Monetization vs Social Media Manager?

AspectSocial MonetizationSocial Media Manager
Primary FocusGenerating revenue through social platformsManaging social media content and engagement
Skills RequiredMarketing, analytics, monetization strategiesContent creation, community management, branding
Work EnvironmentDigital marketing teams, online platformsMarketing departments, social media channels
CertificationsDigital marketing, analytics certificationsSocial media marketing certifications

While both roles operate within social media, Social Monetization focuses on turning social platforms into revenue streams, utilizing analytics and marketing strategies. In contrast, a Social Media Manager concentrates on content, engagement, and brand presence. Understanding these differences helps professionals choose the right career path or job focus.

What are some common challenges faced in a Social Monetization role, and how can they be addressed?

Professionals in Social Monetization often encounter challenges such as rapidly changing platform algorithms, fluctuating engagement metrics, and the need to balance user experience with revenue goals. To address these, it’s important to stay updated on industry trends, maintain open communication with content and analytics teams, and regularly test new monetization strategies. Collaborating closely with social media managers, marketing, and product teams ensures alignment and helps quickly adapt to changes, leading to more effective monetization outcomes.

What is social monetization?

Social monetization refers to the process of generating revenue from social media platforms. This can include earning money through advertising, sponsored content, affiliate marketing, selling products or services, and leveraging features like YouTube’s Partner Program or Instagram’s Shopping tools. Social monetization enables individuals and businesses to turn their online presence and audience engagement into income streams. Success in this area usually requires building a strong following, creating engaging content, and utilizing platform-specific monetization options.
Infographic showing various Social Monetization job openings in the United States as of May 2026, with employment types broken down into 2% As Needed, 77% Full Time, 18% Part Time, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $76,266 per year, or $36.7 per hour.

Ad Monetization Lead

Skillz Inc.

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago

Job description

About the Company
If you want to build, develop, and see your impact, join Skillz and level up your Career!
Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.
At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move!
Why Skillz
  • Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world.
  • Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.
  • Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.
  • Time off: We offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.
  • Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free breakfast and catered lunches, snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events and many more.
  • Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.
  • Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth.

About the Role
This is a strategic, business-owner role responsible for building Skillz's ad monetization function. It is best suited for candidates with deep ad monetization expertise who are motivated by scaling an ad operations business from zero to one, building demand, and scaling yield.
Responsibilities
  • Own AppLovin MAX, GAM, and additional mediation platforms. Drive eCPM, fill rate, completion rate, and revenue per impression through floor pricing, frequency capping, waterfall vs. bidding optimization, and ongoing A/B testing.
  • Build and manage relationships with ad networks, DSPs, and direct brand and agency advertisers. Close direct deals for sponsored tournaments, branded prize pools, and premium tournament inventory.
  • Roll out rewarded video and interstitial placements across our top mobile titles. Enforce the event-design patterns pilots have validated to maximize yield.
  • Own the core monetization dashboards covering ad performance, event economics, cohort performance, and cannibalization. Deliver weekly forecasts, monthly QBRs, and the annual revenue plan in partnership with FP&A.
  • Monitor impression-vs-entry reconciliation, manage competitor ad blocking through third-party competitive monitoring tools, and enforce ad-quality and brand-safety review. Partner with engineering on fraud detection and validation roadmap.

Key Competencies
  • Deep Ad Monetization Expertise - Demonstrated mastery of mobile ad mediation (AppLovin MAX, Google Ad Manager, and equivalent platforms), waterfall vs. bidding economics, eCPM optimization, and fill management
  • Yield-Optimization Mindset - Data-driven, instrumentation-first, comfortable running structured experiments and reading P&L impact.
  • Commercial Instincts - Has closed direct brand or agency deals; can pitch a competitive gaming audience to advertisers and translate inventory into commercial value.
  • Cross-Functional Operator - Works fluently with product, engineering, FP&A, and developer relations; can drive alignment without authority.
  • Builder Mentality - Comfortable in 0-to-1 ambiguity, creates structure where none exists, and treats this as building a business not running a function.

Experience
  • 7-9 years in ad monetization, ad sales, ad operations, programmatic, or yield management at a mobile gaming, app, or publisher company
  • Hands-on experience with AppLovin MAX, Google Ad Manager (GAM), or equivalent mediation platforms; direct waterfall/bidding configuration experience.
  • Demonstrated track record of growing ad revenue at scale (e.g., 25%+ eCPM lift, multi-million-dollar incremental ARR, or new placement launches).
  • Experience scaling rewarded video and/or interstitial ad formats in a live mobile app.
  • Bachelor's or Master's degree with a strong academic record.

Total Starting Compensation including Base + Bonus: $255,000
Location: Hybrid in New York, NY
Travel Requirement: Less than 10%
Join Skillz and Let's Redefine the Boundaries of Gaming!
Together, we'll create a world where skill, passion, and innovation thrive. We look forward to having you on board!
#LI-Onsite #LI-
Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance.

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