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Social Media Rater Jobs in Mobile, AL (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL

... rate * Meaningful background in social media strategy -- not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

... rate * Meaningful background in social media strategy - not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and ...

C Spire

Senior Paid Social Specialist

Mobile, AL · On-site

$77K - $95K/yr

Own media buying strategy, budget allocation, audience targeting, bidding methodologies, and ... rates. Collaborate with Data Science and Analytics teams to enhance attribution models, audience ...

Cspire_telapex

Senior Paid Social Specialist

Mobile, AL

$77K - $95K/yr

Own media buying strategy, budget allocation, audience targeting, bidding methodologies, and ... rates. Collaborate with Data Science and Analytics teams to enhance attribution models, audience ...

EnthuZiastic

Growth Hacker - Remote

Mobile, AL · On-site

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

New York Life

Partner

Creola, AL

$114K/yr

... sources including social media, job board resources, recruiting events/ networking events ... New York Life has received the highest financial strength ratings currently awarded to any U.S ...

Graybar

Recruiter - Contract

Mobile, AL · Remote

$25 - $27/hr

... social media, networking, employee referrals and job postings. * Create and foster relationships ... The expected pay rate for this position is $25.00 - $27.00 per hour depending on experience. Please ...

All JobsSocial Media Rater JobsSocial Media Rater Jobs in Mobile, AL

Social Media Rater information

See Mobile, AL salary details

$8

$23

$36

How much do social media rater jobs pay per hour?

As of Aug 1, 2026, the average hourly pay for social media rater in Mobile, AL is $23.45, according to ZipRecruiter salary data. Most workers in this role earn between $18.12 and $28.37 per hour, depending on experience, location, and employer.

What are some common challenges faced by Social Media Raters, and how can they be managed?

Social Media Raters often encounter challenges such as evaluating content that may be ambiguous, culturally nuanced, or rapidly changing in relevance. Staying up-to-date on current events and understanding local context is essential to make accurate judgments. To manage these challenges, raters should regularly review training materials, actively participate in quality feedback sessions, and seek clarification from team leaders when in doubt. Collaborating with other raters through forums or group discussions can also provide valuable insights and support.

What are the key skills and qualifications needed to thrive as a Social Media Rater, and why are they important?

To thrive as a Social Media Rater, you need strong analytical skills, attention to detail, and proficiency in English, often supported by a high school diploma or equivalent. Familiarity with social media platforms, web browsers, and specific rating tools or guidelines provided by employers is typically required. Excellent time management, critical thinking, and the ability to follow detailed instructions are crucial soft skills that set candidates apart. These skills are important to ensure accurate content evaluation and help improve the relevance and quality of social media feeds for end users.

What is a Social Media Rater?

A Social Media Rater is a person who evaluates and provides feedback on the quality and relevance of content found on social media platforms. Their main job is to assess posts, ads, and search results to help improve the accuracy and usefulness of social media algorithms. Social Media Raters typically work remotely, following specific guidelines to determine whether content aligns with community standards and user expectations. This role helps companies refine their platforms and enhance user experience.

What is the difference between Social Media Rater vs Social Media Evaluator?

AspectSocial Media RaterSocial Media Evaluator
CredentialsTypically no formal credentials requiredUsually no formal credentials, but familiarity with social media platforms is helpful
Work EnvironmentRemote, flexible hoursRemote, flexible hours
Industry UsageCommon in market research and user feedback rolesCommon in market research and content moderation
Job FocusRating and providing feedback on social media contentEvaluating social media content for quality and compliance

Both roles involve evaluating social media content remotely, but Social Media Raters focus on rating and providing feedback, while Social Media Evaluators assess content for quality and adherence to guidelines. The roles often overlap but serve slightly different purposes within social media and market research industries.

What are popular job titles related to Social Media Rater jobs in Mobile, AL? For Social Media Rater jobs in Mobile, AL, the most frequently searched job titles are:
What job categories do people searching Social Media Rater jobs in Mobile, AL look for? The top searched job categories for Social Media Rater jobs in Mobile, AL are:
What cities near Mobile, AL are hiring for Social Media Rater jobs? Cities near Mobile, AL with the most Social Media Rater job openings:
Social Media Rater jobs near you
Infographic showing various Social Media Rater job openings in Mobile, AL as of July 2026, with employment types broken down into 100% Part Time. Highlights an 74% In-person, and 26% Hybrid job distribution, with an average salary of $48,779 per year, or $23.5 per hour.

Digital Marketing Mgr

OWA

Foley, AL

Full-time

Re-posted 20 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts — providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something — to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.

DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative
QUALIFICATIONS:
  • 4–6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
Interested applicants can apply directly to www.visitowa.com/employment.
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