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Social Media Program Manager Jobs in Washington (NOW HIRING)

Social Media Manager

Washington, DC ยท On-site

$80K - $100K/yr

Key Responsibilities Strategy & Management โ€ข Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group's and Sunset Publishing ...

Social Media Manager / Content Writer Level: Journeyman | Work Location: Remote ABOUT THE ROLE Red ... Translate complex program or policy topics into clear, accessible, and engaging public-facing ...

Social Media Manager / Content Writer Level: Journeyman | Work Location: Remote ABOUT THE ROLE Red ... Translate complex program or policy topics into clear, accessible, and engaging public-facing ...

Social Media Strategist

Washington, DC ยท On-site +1

$75K - $90K/yr

If you believe you can contribute meaningfully to our team, we encourage you to apply. * 2-5 years of experience managing or contributing to social media programs, preferably in a mission-driven ...

Social Media Manager

Washington, DC ยท On-site

$130K/yr

Position SummaryResponsible for creating engaging social media content for the Army Recovery Care Program (ARCP). The ARCP manages the recovery and complex care for wounded, ill and injured Soldiers ...

Social Media Manager

Washington, DC ยท On-site

$130K/yr

Position Summary Responsible for creating engaging social media content for the Army Recovery Care Program (ARCP). The ARCP manages the recovery and complex care for wounded, ill and injured Soldiers ...

Social Media Manager

Manassas, VA ยท On-site

$70K/yr

Social Media Manager City of Manassas, VA, US Today Requisition ID: 1145 Salary: $70,000.00 Annually Social Media Manager Villagio Hospitality Group is seeking a strategic and creative Social Media ...

Position Summary Responsible for creating engaging social media content for the Army Recovery Care Program (ARCP). The ARCP manages the recovery and complex care for wounded, ill and injured Soldiers ...

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Showing results 1-20

Social Media Program Manager information

What does a social media program manager do?

A Social Media Program Manager is responsible for developing, implementing, and overseeing an organization's social media strategy across various platforms. They coordinate campaigns, manage content calendars, analyze engagement metrics, and collaborate with marketing teams to ensure consistent brand messaging. Additionally, they monitor online trends, respond to audience interactions, and optimize programs to drive growth and achieve business objectives. Their role often involves managing budgets, supervising a team, and staying updated on the latest social media best practices.

What are the key skills and qualifications needed to thrive as a social media program manager, and why are they important?

To thrive as a Social Media Program Manager, you need expertise in digital marketing strategies, content creation, analytics, and a relevant bachelor's degree. Familiarity with social media management platforms (like Sprout Social, Hootsuite), analytics tools, and experience with paid advertising campaigns are typically required. Strong communication, creativity, and organizational skills help in coordinating teams and engaging diverse audiences. These skills are crucial for building brand presence, driving engagement, and achieving measurable business goals through social media.

How does a social media program manager typically collaborate with other departments to execute successful campaigns?

A Social Media Program Manager frequently works cross-functionally with marketing, public relations, design, and customer service teams to ensure cohesive messaging and campaign execution. They coordinate content calendars, gather campaign assets, and align strategies with broader business goals. Regular meetings and clear communication are essential to address feedback, track performance metrics, and adjust tactics as needed. This collaborative approach helps maximize engagement and ensures brand consistency across all platforms.

What is the difference between Social Media Program Manager vs Social Media Specialist?

AspectSocial Media Program ManagerSocial Media Specialist
ResponsibilitiesOversees multiple campaigns, manages teams, develops strategies, and measures overall program success.Creates content, manages daily posting, and engages with audiences on social platforms.
Required SkillsStrategic planning, project management, analytics, leadershipContent creation, community engagement, platform-specific skills
Work EnvironmentCollaborates with marketing teams, oversees campaigns, often in corporate or agency settingsExecutes social media activities, often in marketing or communications teams

While both roles focus on social media, the Social Media Program Manager has a broader strategic and managerial scope, overseeing multiple campaigns and teams. The Social Media Specialist concentrates on content creation and daily platform management. Understanding these differences helps in choosing the right career path or job search focus.

What cities in Washington are hiring for Social Media Program Manager jobs?

Cities in Washington with the most Social Media Program Manager job openings:

Infographic showing various Social Media Program Manager job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 20% Part Time, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Social Media and Video Manager

Washington, DC โ€ข On-site

RepresentUs
Professional, Labor and Political Organizationsย โ€ขย 11 - 50 employees

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago


Key responsibilities

  • Create, edit, produce, and post organic social media content.

  • Develop and manage social media strategies and campaigns to shape public narratives and reach target audiences.

  • Manage social media calendars, monitor metrics, and oversee social media campaigns from start to finish.


Job description

Social Media and Video Manager

Location: Remote
Union Eligible: Yes
FLSA Status: Exempt
Salary: Level 3


About RepresentUs

RepresentUs fuels a grassroots movement to make government answer to people, not just the powerful. We believe no one should be above the law, and we build the constituent pressure, cross-ideological audiences, and engaged communities that make Congress act.


Weโ€™re a scrappy, high-energy team that punches well above our weight: seasoned political campaigners, communications professionals, policy experts, and organizers. Weโ€™re nimble, constantly learning and iterating, and we push ourselves to ignore industry standards and set new ones. We take the mission seriously and take care of each other.


About The Role

The Social Media and Video Manager is responsible for day-to-day creation and management of the social media program as well as execution of social media campaigns and strategies for RepresentUs, including through collaboration on and creation of video content. The person in this role works with the VP of Advocacy and Communications, the CEO, and other colleagues to operationalize the vision for shaping public narratives about corruption and accountability, and growing our social audiences, reaching millions of Americans with creative campaigns and educational content that matters.


This is a full-time remote position and must be located within the United States, with a strong preference for a presence in or regular travel to the Washington, DC, area.


What Youโ€™ll Be Doing

  • Pitch, create, edit, produce, and post all organic social media content.

  • Develop social media strategies to shape public narratives, reach target audiences, and fuel persuasion, engagement, and activation

  • Manage all social media calendars and content for all channels to reach organizational goals to include engagement of target audiences, followers, email sign-ups, etc.

  • Own all internal communications about social media reporting, strategy, and implementation.

  • Lead and manage paid social advertising efforts.

  • Manage 1-2 interns as needed.

  • Collect and analyze social media metrics to help inform strategies.

  • Own social media campaigns and strategies from start to finish.

  • Proof and perform quality assurance checks on content to ensure posts go live without mistakes.

  • Set up brainstorm meetings for social media campaigns, creating task lists, helping finalize content, ensuring all deliverables go live on schedule.

  • Build relationships with partners, creators, and more

  • Moderate comments on social media channels.

  • As needed, get out in the field to shoot and produce content on location โ€” interviews, events, on-the-ground moments โ€” not just manage produced assets.


What Weโ€™re Looking For

  • Storytelling skills that make complex accountability and corruption narratives land with people who don't follow politics closely.

  • Genuine enthusiasm for the mission and appetite to learn the substance and get others engaged with it.

  • Strategic thinker who can zoom out to \"is this actually moving the narrative and the mission\" โ€” not just \"how do we get more likes/followers/impressions.\"

  • Ability to work closely with organizational leadership to translate their voice, ideas, and messaging into compelling content, while bringing independent creative ideas to the table.

  • Demonstrated ability to communicate clearly about shared values, while reaching people across ideological lines โ€” this is not a partisan communications role.

  • Strong collaborator who works well within and across teams

  • High level of initiative, ready to come to the table with new ideas, or run with those agreed on.

  • Comfort with message testing โ€” running A/B tests, iterating content based on what the data says is landing, and translating research or audience insights into what actually gets posted.

  • Sophisticated, current understanding of how the social media and content creation landscape is shifting, including as a result of AI, and the adaptability to keep evolving as the landscape does.

  • Proven track record of growing social media programs and creating content from beginning to end โ€” including campaign analysis and measurable results against organizational goals.

  • Experience managing paid social media campaigns and creating, editing, and producing videos for social media.

  • High level of organization, including experience managing and leading multiple projects at once.

  • High attention to accuracy, fact-checking and other detail; spelling and grammar snobs are encouraged to apply.

  • Excellent design and copywriting skills.

  • Ability to work well under pressure, meet tight deadlines, and stay organized to get a campaign out the door.


A plus:



    • Some familiarity with corruption, accountability, or tech spaces

    • Familiarity working with creatives, artists, or influencers, or experience as a creator

    • Additional language skills




Our Commitment to Diversity, Equity, and Inclusion

Democracy is for all, and at RepresentUs, so is our workplace. Thatโ€™s why weโ€™re an Equal Opportunity Employer. We are committed to evolving our staff and board to reflect the full diversity of America and the communities we aim to serve. As we seek the best of the best to join our ranks, we welcome applications from all walks of life (including but not limited to BIPOC/people of color, women, people with disabilities, and LGBTQ candidates) because we know that our democracy-building work has greater impact when we center diverse backgrounds, perspectives and ideologies. Once on the team, we encourage our teammates to bring their whole selves to work. Weโ€™re continually working to increase our cultural awareness, strengthen our approach to equity, and foster a climate of inclusion in all that we do. We invite you to belong with us! Read our statement on Diversity, Equity, Inclusion, and Belonging here.


Come win with us!


Physical Requirements

RepresentUs is committed to supporting employees of varying abilities and to providing reasonable accommodations to enable individuals with disabilities to thrive at RepresentUs. The requirements of this role, related to its physical demands, described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. All employees must be able to operate a computer and use a cell phone. For roles that include frequent business travel expectations, we can discuss reasonable alternatives to travel in some instances. Most roles also require communicating with key external stakeholders of the organization in person, via the telephone, or via email. Applicants with questions about accommodations may request to speak with our ADA liaison at ADA@represent.us. Essential functions of the role include:



  • Working from a computer for long periods of time;

  • While performing the duties of this job, the employee may also frequently be required to communicate using the telephone, email, and in person with stakeholders; and

  • This position has less than 5% travel expectations and is eligible for flexible work hour arrangements.


Compensation and Benefits

Weโ€™re committed to bringing in top talent from all sectors. Accordingly, we offer competitive salaries and pretty awesome benefits, including health, dental, vision, wellness perks, a dependent care account, a $1,500 professional development stipend, and a retirement benefit. Plus short-term and long-term disability and life insurance.


Oh, and we have this wild idea that weโ€™ll do better work if we have time to see our friends and families, so we get four weeks of paid vacation a year, plus personal and sick time. This position is virtual and open to residents in the United States working East Coast hours.


This is an exempt position. This position is currently operating at a 35-hour work week with the salary adjusted accordingly to $78-108,450K. We anticipate moving to a 40-hour work week and corresponding increase in salary by the end of 2026. Starting salary is based on the selected candidateโ€™s qualifications and experience. To counter pay inequality and uphold internal parity, we use a nonnegotiable starting salary system, while benchmarking our pay to competitive markets.


This position is part of the bargaining unit represented by Office and Professional Employees International Union, Local 153 (OPEIU).


Hiring Process

  • Phone screen

  • Group interview

  • Final interview

  • Reference/Background check

  • Offer from HR

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