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Social Media Program Manager Jobs in California (NOW HIRING)

Extron

Social Media Manager

Anaheim, CA · On-site

$90K - $110K/yr

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field. * 7+ years of experience managing social media programs including LinkedIn for B2B or B2C organizations. * 3+ ...

New

Living Spaces

Manager, Social Media

La Mirada, CA · On-site

$77K - $103K/yr

Position Summary The Manager, Social Media Manager will plan, implement, manage, and monitor Living ... Lead and oversee our creator/influencer program strategy and partnerships * Work closely with Art ...

Descript

Social Media Manager

San Francisco, CA · On-site +1

$110K - $140K/yr

You'll own Descript's employee advocacy program-surveying employees, building training, and ... social media management experience, ideally in B2B or B2B/B2C hybrid environments * Deep ...

Zoomcar

Group Social Media Manager

San Francisco, CA · On-site

$134K/yr

Bring organizational structure and creative vision to our social media program. * Help define the ... Serve as a primary point of contact and manager for the lead social agency and platform partners.

AlleyCorp

Social Media Manager

Garden Grove, CA · On-site

Social Media Manager "For All of Life's Adventures" is more than a slogan for us. It's a lifestyle ... Develop and manage social influencer programs and attend social influencer events. * Use analytical ...

New

ViewSonic Corporation

Social Media Manager

Brea, CA · On-site

Develop and execute the global social channel strategy and social-first programs that bring ... Manage and oversee the centralized social media calendar, publishing workflows, and content ...

ViewSonic

Social Media Manager

Brea, CA · On-site

Develop and execute the global social channel strategy and social-first programs that bring ... Manage and oversee the centralized social media calendar, publishing workflows, and content ...

Huge Ape Media

Social Media Coordinator

Irvine, CA · On-site

As a Social Media Coordinator you will combine marketing and social media management skills to drive and enhance company social media presences, including interacting with customers, promoting brand ...

Huge Ape Media

Social Media Coordinator

Irvine, CA · On-site +1

As a Social Media Coordinator you will combine marketing and social media management skills to drive and enhance company social media presences, including interacting with customers, promoting brand ...

Huge Ape Media

Social Media Coordinator

Irvine, CA · On-site

As a Social Media Coordinator you will combine marketing and social media management skills to drive and enhance company social media presences, including interacting with customers, promoting brand ...

Descript

Social Media Manager

San Francisco, CA · On-site +1

$110K - $140K/yr

You'll own Descript's employee advocacy program-surveying employees, building training, and ... social media management experience, ideally in B2B or B2B/B2C hybrid environments * Deep ...

P2P

Social Media Manager

Santa Clara, CA · On-site

Social Media Manager Job Overview: We are seeking a talented and experienced Social Media Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and ...

New

NoGigiddy

Social Media Manager

Bakersfield, CA · On-site

NoGigiddy is seeking a skilled and proactive Social Media Manager to lead our social media strategy and elevate our brand presence across all platforms. As a key member of our marketing team, you ...

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Social Media Program Manager information

What does a social media program manager do?

A Social Media Program Manager is responsible for developing, implementing, and overseeing an organization's social media strategy across various platforms. They coordinate campaigns, manage content calendars, analyze engagement metrics, and collaborate with marketing teams to ensure consistent brand messaging. Additionally, they monitor online trends, respond to audience interactions, and optimize programs to drive growth and achieve business objectives. Their role often involves managing budgets, supervising a team, and staying updated on the latest social media best practices.

What are the key skills and qualifications needed to thrive as a social media program manager, and why are they important?

To thrive as a Social Media Program Manager, you need expertise in digital marketing strategies, content creation, analytics, and a relevant bachelor's degree. Familiarity with social media management platforms (like Sprout Social, Hootsuite), analytics tools, and experience with paid advertising campaigns are typically required. Strong communication, creativity, and organizational skills help in coordinating teams and engaging diverse audiences. These skills are crucial for building brand presence, driving engagement, and achieving measurable business goals through social media.

How does a social media program manager typically collaborate with other departments to execute successful campaigns?

A Social Media Program Manager frequently works cross-functionally with marketing, public relations, design, and customer service teams to ensure cohesive messaging and campaign execution. They coordinate content calendars, gather campaign assets, and align strategies with broader business goals. Regular meetings and clear communication are essential to address feedback, track performance metrics, and adjust tactics as needed. This collaborative approach helps maximize engagement and ensures brand consistency across all platforms.

What is the difference between Social Media Program Manager vs Social Media Specialist?

AspectSocial Media Program ManagerSocial Media Specialist
ResponsibilitiesOversees multiple campaigns, manages teams, develops strategies, and measures overall program success.Creates content, manages daily posting, and engages with audiences on social platforms.
Required SkillsStrategic planning, project management, analytics, leadershipContent creation, community engagement, platform-specific skills
Work EnvironmentCollaborates with marketing teams, oversees campaigns, often in corporate or agency settingsExecutes social media activities, often in marketing or communications teams

While both roles focus on social media, the Social Media Program Manager has a broader strategic and managerial scope, overseeing multiple campaigns and teams. The Social Media Specialist concentrates on content creation and daily platform management. Understanding these differences helps in choosing the right career path or job search focus.

What cities in California are hiring for Social Media Program Manager jobs?

Cities in California with the most Social Media Program Manager job openings:

Social Media Manager

Anaheim, CA • On-site

Extron
See more jobs at Extronexternal

$90K - $110K/yr

Full-time

Posted 2 days ago

New

Job description

SOCIAL MEDIA MANAGER
*This is a hybrid position. Employees must live within commutable distance to the Anaheim, CA office*
Company Overview:
Extron is a leading developer and manufacturer of professional AV hardware and software solutions which serve the ever-changing needs of organizations around the world as they strive to better communicate. Each Extron product is carefully engineered to provide best-in-class performance, intuitive operation, and exceptional reliability. At Extron, the passion for our products is evidenced by our company culture, which encourages innovation and provides opportunities for individual career growth.
Position Overview:
The Social Media Manager is responsible for developing and executing comprehensive social media strategies that enhance brand awareness, drive audience engagement, generate demand, and support business objectives. This role combines strategic planning, content leadership, analytics expertise, and community management to maximize the organization's presence across social and digital platforms.
The ideal candidate is a creative storyteller, data-driven marketer, and social media strategist with a strong understanding of content trends, audience behavior, paid social advertising, and brand reputation management.
Required Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
  • 7+ years of experience managing social media programs including LinkedIn for B2B or B2C organizations.
  • 3+ years of supervisory or people management experience.
  • Demonstrated success building and executing multi-channel social media strategies.
  • Deep expertise in major social media platforms, platform algorithms, audience engagement strategies, emerging trends, and optimization techniques, with experience managing and growing brand presence across multiple channels.
  • Extensive experience using social media management and analytics platforms to measure performance and optimize campaigns.

Key Responsibilities:
  • Develop and execute integrated social media strategies aligned with marketing and business goals.
  • Lead the creation, planning, and distribution of engaging content across social channels.
  • Collaborate with content, creative, product marketing, and communications teams to ensure message consistency.
  • Develop content calendars and campaign plans that support key business initiatives.
  • Ensure all content aligns with brand voice, messaging, and corporate standards.
  • Manage and grow audiences across social media channels.
  • Foster meaningful engagement and conversations with customers, partners, influencers, and industry communities.
  • Monitor brand sentiment and recommend actions to strengthen customer relationships.
  • Measure campaign effectiveness using social media analytics tools and business intelligence platforms.
  • Coordinate audience targeting, retargeting, and campaign segmentation strategies.
  • Serve as the primary decision-maker for social media strategy, using performance metrics, audience insights, business objectives, and market trends to guide decisions on content, audience engagement, platform investments, brand reputation, and response strategies.

Salary range: $90,000 to $110,000. Pay may vary depending on experience, qualifications, and other job-related factors

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