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Social Media Analyst Jobs in Reston, VA (NOW HIRING)

Chenega Mios

Media Analyst

Washington, DC · On-site

Media Analyst Washington, DC Are you ready to enhance your skills and build your career in a ... Produce regularly scheduled reports summarizing messaging across Joint Staff Social Media platforms ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

$60K - $70K/yr

... and social media) to identify key themes in coverage and encapsulate conclusions into easily ... Research and analyze domestic and international news to produce in-depth issue examinations. * Use ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

Research and analyze domestic and international news to produce communication assessments and in ... Provide insight into performance of owned social media accounts Job Requirements Basic ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

We are seeking a Media Analyst to work in Arlington, VA to conduct open-source research and message ... Provide insight into performance of owned social media accountsBasic Qualifications: Active Secret ...

Sellers & Associates

Media Analyst

Arlington, VA · Hybrid

Leverage media listening tools to analyze, detect, and monitor trends and specific engagements across major social media networks and news sites. Monitor and identify short and long-term trends as it ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

Leverage media listening tools to analyze, detect, and monitor trends and specific engagements across major social media networks and news sites. * Monitor and identify short and long-term trends as ...

Sellers & Associates

Senior Media Analyst

Arlington, VA

$101K - $134K/yr

Provide insight into performance of owned social media accountsEducation: A Baccalaureate degree ... Proficiency with research and analytical software tools, including media monitoring platforms such ...

KME Digital

Social Media Intern

Alexandria, VA · On-site

$16 - $20.50/hr

In this fast-paced work environment, our social media analysts must be self-starters who can assist in developing, managing, and executing thoughtful, lead-generating social media strategies.

KME.digital

Social Media Intern

Alexandria, VA · On-site

$16 - $20.50/hr

In this fast-paced work environment, our social media analysts must be self-starters who can assist in developing, managing, and executing thoughtful, lead-generating social media strategies.

KME Digital

Social Media Intern

Alexandria, VA · On-site

$16 - $20.50/hr

In this fast-paced work environment, our social media analysts must be self-starters who can assist in developing, managing, and executing thoughtful, lead-generating social media strategies.

Bowhead

Foreign Media Analyst

Fort Belvoir, VA · On-site

$115K - $140K/yr

Monitor international and domestic television broadcasts, online video platforms, and social media ... Track, analyze, and evaluate how foreign and U.S. domestic entities depict U.S. policies, cultural ...

New

Sellers & Associates

Senior Media Analyst

Arlington, VA · On-site

$68K - $73K/yr

... and social media) to identify key themes in coverage and encapsulate conclusions into easily ... Research and analyze domestic and international news to produce in-depth issue examinations. * Use ...

Bowhead

Foreign Media Analyst

Fort Belvoir, VA · On-site

$115K - $140K/yr

Monitor international and domestic television broadcasts, online video platforms, and social media ... Track, analyze, and evaluate how foreign and U.S. domestic entities depict U.S. policies, cultural ...

New

Sellers & Associates

Senior Media Analyst

Arlington, VA · On-site

$101K - $134K/yr

Research and analyze domestic and international news to produce communication assessments and in ... Provide insight into performance of owned social media accounts Job Requirements Education: * A ...

Red Carrot

Social Media Specialist

Arlington, VA · Remote

Social Media Specialist Level: Journeyman | Work Location: Remote ⚠ This position is contingent ... Provide analytical, metrics, and scheduling support across all customer social platforms * Provide ...

Red Carrot

Social Media Specialist

Arlington, VA · On-site +1

Social Media Specialist Level: Journeyman | Work Location: Remote ⚠ This position is contingent ... Provide analytical, metrics, and scheduling support across all customer social platforms * Provide ...

Sightline Media Group

Social Media Manager

Washington, DC · On-site

$80K - $100K/yr

Analytics & Community • Track and analyze social media performance metrics to identify key trends, measure ROI, optimize content, and inform future strategic planning. • Monitor social channels ...

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All JobsSocial Media Analyst JobsSocial Media Analyst Jobs in Reston, VA

Social Media Analyst information

See Reston, VA salary details

$14

$33

$57

How much do social media analyst jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for social media analyst in Reston, VA is $33.19, according to ZipRecruiter salary data. Most workers in this role earn between $25.24 and $40.00 per hour, depending on experience, location, and employer.

What does a social media analyst do?

A Social Media Analyst is responsible for monitoring, analyzing, and reporting on social media metrics to help organizations improve their online presence and marketing strategies. They track engagement, audience trends, and campaign performance across platforms like Facebook, Twitter, Instagram, and LinkedIn. By interpreting data, Social Media Analysts provide actionable insights to optimize content, increase reach, and achieve business goals. Their work is crucial for understanding how audiences interact with a brand and identifying opportunities for growth.

What is the difference between Social Media Analyst vs Content Marketing Specialist?

AspectSocial Media AnalystContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; familiarity with analytics toolsBachelor's in Marketing, Communications, or related field; strong writing skills
Work EnvironmentDigital marketing teams, social media platforms, analytics toolsContent creation teams, marketing departments, digital platforms
Employer & Industry UsageUsed across industries to analyze social media performanceUsed to develop and execute content strategies
Search & Comparison IntentUnderstanding analytics roles in social mediaUnderstanding content creation roles in marketing

The main difference is that a Social Media Analyst focuses on analyzing social media data to measure performance, while a Content Marketing Specialist creates and manages content strategies. Both roles require marketing knowledge and digital skills but serve different functions within marketing teams.

What is a social media analyst?

A social media analyst performs marketing research to boost a company brand or program. Job duties may include designing digital marketing campaigns and creating social media content. They are responsible for building brand awareness, so connecting with social media followers is important. Additional duties include researching and analyzing social media trends. People in this career often work on computers or mobile devices but may need to attend marketing events or meet with clients.

What are the key skills and qualifications needed to thrive as a social media analyst, and why are they important?

To thrive as a Social Media Analyst, you need strong analytical skills, marketing knowledge, and experience with social media platforms, often supported by a relevant degree in marketing, communications, or data analytics. Familiarity with tools like Google Analytics, Hootsuite, Sprout Social, and data visualization software is typically required. Strong written communication, attention to detail, and the ability to interpret trends and insights make someone stand out in this role. These capabilities are crucial for effectively measuring campaign performance, optimizing strategy, and driving audience engagement in a competitive digital landscape.

What are some common challenges faced by social media analysts when measuring campaign effectiveness?

Social Media Analysts often encounter challenges in attributing ROI to specific campaigns due to the multi-channel nature of digital marketing and the evolving algorithms of social platforms. Additionally, data from different sources may not always align, requiring strong analytical skills to reconcile discrepancies. Analysts must stay current with platform updates and new metrics, ensuring their reporting reflects the latest standards. Collaborating closely with marketing, content, and sales teams helps them interpret data contextually to provide actionable insights.
More about Social Media Analyst jobs

What job categories do people searching Social Media Analyst jobs in Reston, VA look for?

The top searched job categories for Social Media Analyst jobs in Reston, VA are:

What cities near Reston, VA are hiring for Social Media Analyst jobs?

Cities near Reston, VA with the most Social Media Analyst job openings:

Social Media Analyst jobs near you
Infographic showing various Social Media Analyst job openings in Reston, VA as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $69,044 per year, or $33.2 per hour.

Social Media Analyst

Barrow Wise Consulting

Alexandria, VA • On-site

Full-time

Re-posted 4 days ago

Job description

Enjoy problem-solving, need a venue to display your creativity, and emerging technologies pique your interest; if so, Barrow Wise Consulting, LLC is for you. As a multi-disciplined leader, you understand the gifts that set you apart from everyone else. Demonstrate innovative solutions to our clients. Join Barrow Wise Consulting, LLC today.


Responsibilities:

The Social Media Analyst will support Barrow Wise's NSF project and perform the following duties:

  • Develop communication strategies and products aligned with NSF's mission and national priorities.
  • Assist in creating audience-specific communication and engagement plans that include metrics.
  • Support integrated strategies that coordinate written, digital, and multimedia products.
  • Contribute to the evaluation and refinement of campaigns using audience feedback and performance measures.
  • Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
  • Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
  • Evaluate communication plans, digital engagement campaigns, projects, and products, and draft evaluation results in clear report formats for leadership.
  • Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
  • Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
  • Identify, compile, and analyze performance data across digital platforms to inform decision-making, grow audiences, and increase engagement.
  • Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights.
  • Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design.
  • Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation.

An ideal candidate has the following:

  • U.S. Citizenship
  • Bachelor's Degree and eight years of experience
  • Minimum 8 years of professional experience developing communication strategies and products for science-focused organizations.
  • Experience evaluating and refining communications campaigns using audience feedback and performance measures.
  • Minimum 8 years of professional experience developing metrics for communication plans, analyzing impact, and ROI on outreach for science-focused organizations.

Join the team at Barrow Wise Consulting, LLC, for a fulfilling and engaging experience! Our team is dedicated to providing innovative solutions to our clients in an ethical and diverse work environment. We offer competitive compensation packages, excellent benefits, and opportunities for growth and advancement. Barrow Wise is an equal-opportunity, drug-free employer committed to diversity in the workplace. Minority/Female/Disabled/Protected Veteran/LGBT are welcome to apply.

Our employees stand behind Barrow Wise's core values of integrity, quality, innovation, and diversity. We are confident that Barrow Wise's core values, business model, and team focus create positive career paths for our employees. Barrow Wise will continue to lead the industry in delivering new solutions to clients and persevere until the client is overjoyed.


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