Short Form Strategist Jobs in Rochester, NY (NOW HIRING)

• • Manage day-to-day execution of the University of Rochester's flagship social media channels
• • Translate institutional priorities, campaigns, research stories, enrollment priorities, and key initiatives into platform-specific content plans
• • Own and manage the social media editorial calendar
• • Produce platform-native content across text, photography, graphics, and short-form video
• • Write social media copy tailored to platform best practices and brand voice
• • Capture, edit, and publish photo and video content using mobile and desktop production tools
• • Create short-form video for Instagram, TikTok, LinkedIn, Facebook, and emerging channels
• • Adapt creative assets into social-first formats
• • Establish workflows, production processes, content standards, and quality-control measures
• • Lead social media activation and execution for major institutional campaigns
• • Coordinate organic, paid, creator, and community amplification efforts
• • Oversee publishing, channel health, account governance, and platform best practices
• • Monitor audience conversations, engagement trends, community sentiment, and emerging topics
• • Coordinate community management and response strategies for sensitive or high-profile issues
• • Monitor social media performance and audience behavior across platforms
• • Develop recurring performance reports and recommendations for leadership and stakeholders
• • Use social media management, listening, and analytics platforms to optimize performance
• • Stay current on platform updates, algorithm changes, and social media best practices
• • Perform other duties as assigned

• Bachelor's degree in communications, marketing, journalism, or a related field
• 5 years of relevant experience in social media strategy, content leadership, or digital marketing required
• Equivalent combination of education and experience accepted
• Experience developing and executing enterprise-level and flagship social media strategies for a complex organization preferred
• Strong editorial judgment and storytelling skills preferred
• Experience leading integrated social media campaigns across multiple stakeholder groups and business objectives preferred
• Experience managing social media during high-profile, sensitive, or reputation-impacting situations preferred
• Experience advising senior leaders and stakeholders on social media opportunities, risks, and best practices preferred
• Experience using social listening, competitive intelligence, and audience research preferred
• Experience developing content governance frameworks, workflows, and account and/or publishing standards preferred
• Experience in higher education, health care, research, or mission-driven organizations preferred
• Familiarity with brand-led, always-on social strategies preferred
• Understanding of platform best practices and emerging tools preferred
• Proficiency with Microsoft Office Suite, Marq, Sprout, Dunroe, Basecamp, and Google Data Studio preferred
• Ability to translate organizational priorities into long-term social media plans preferred
• Ability to evaluate emerging platforms and recommend institutional adoption strategies preferred
• Advanced proficiency in social media analytics, audience segmentation, and performance measurement preferred
• Ability to develop KPIs and reporting frameworks and translate analytics into strategic recommendations preferred
• Knowledge of social media accessibility, HIPAA compliance, and risk management preferred
• Experience monitoring social sentiment and identifying emerging reputational risks preferred
• Editorial leadership and content curation preferred
• Strong verbal, written, and interpersonal communication skills with proficiency in writing and editing social content preferred

Demonstrates expertise in social media strategy and content leadership, with a strong focus on developing platform-specific content plans and managing social media performance. Proficient in utilizing analytics and audience research to inform strategic recommendations and enhance engagement across various channels.

• Social Media Strategy
• Content Leadership
• Social Media Analytics
• Community Management
• Editorial Judgment

• Content Production
• Social Media Copywriting
• Video Editing
• Audience Segmentation
• KPI Development

• Verbal Communication
• Written Communication
• Interpersonal Skills
• Storytelling Skills
• Editorial Leadership

• Higher Education
• Digital Marketing
• Content Governance
• Social Media Best Practices
• HIPAA Compliance

• Microsoft Office Suite
• Marq
• Sprout
• Dunroe
• Basecamp
• Google Data Studio