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Shopify Content Manager Jobs in Colorado (NOW HIRING)

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Shopify Content Manager information

How does a Shopify Content Manager typically collaborate with designers and developers to optimize online store content?

A Shopify Content Manager works closely with designers to ensure that visual elements align with the brand’s messaging and enhance user experience. They also coordinate with developers to implement content updates, troubleshoot technical issues, and optimize site performance. Regular meetings and shared project management tools help facilitate clear communication and efficient workflow. This collaborative environment is essential for maintaining a cohesive, high-performing Shopify store that meets both aesthetic and functional goals.

What are the key skills and qualifications needed to thrive as a Shopify Content Manager, and why are they important?

To thrive as a Shopify Content Manager, you need a strong background in e-commerce content creation, SEO strategies, and digital marketing, often supported by experience with Shopify's platform. Familiarity with Shopify's CMS, Google Analytics, and image editing tools like Photoshop or Canva is typically required. Excellent communication, attention to detail, and project management skills help you stand out in this role. These skills ensure that online stores are engaging, optimized for conversions, and consistently aligned with brand objectives.

What is the difference between Shopify Content Manager vs Shopify Content Specialist?

AspectShopify Content ManagerShopify Content Specialist
Primary RoleOversees content strategy, manages content updates, and ensures brand consistency on Shopify stores.Creates, edits, and optimizes product descriptions, blog posts, and other content for Shopify stores.
Required SkillsContent management, SEO, project coordination, Shopify platform knowledge.Copywriting, SEO, product description writing, basic Shopify editing skills.
Work EnvironmentTypically part of marketing or e-commerce teams, often in an office or remote setting.Often works closely with marketing and product teams, in similar environments.

The Shopify Content Manager focuses on overall content strategy and management, ensuring consistency across the store, while the Shopify Content Specialist concentrates on creating and optimizing specific content pieces. Both roles require SEO knowledge and familiarity with Shopify, but the manager role involves broader oversight and planning.

What is a Shopify Content Manager?

A Shopify Content Manager is responsible for creating, organizing, and maintaining the content on a Shopify-powered e-commerce website. This includes managing product listings, writing compelling product descriptions, uploading images, and ensuring all content aligns with the brand's voice and marketing strategy. They also optimize content for SEO, coordinate with marketing teams, and monitor site performance to enhance user experience and drive sales. Their role is crucial in keeping the online store engaging, accurate, and up-to-date.
What are popular job titles related to Shopify Content Manager jobs in Colorado? For Shopify Content Manager jobs in Colorado, the most frequently searched job titles are:
What job categories do people searching Shopify Content Manager jobs in Colorado look for? The top searched job categories for Shopify Content Manager jobs in Colorado are:
Shopify Content Manager jobs near you
Infographic showing various Shopify Content Manager job openings in Colorado as of June 2026, with employment types broken down into 47% Full Time, 47% Part Time, and 6% Contract. Highlights an 76% Physical, 3% Hybrid, and 21% Remote job distribution.
Senior eCommerce Customer Lifecycle Manager

Senior eCommerce Customer Lifecycle Manager

Charlotte's Web

Louisville, CO

$125K - $135K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 hours ago

Job description

Job Summary:
The E-commerce Customer Lifecycle Manager will own and optimize the end-to-end digital customer journey for our wellness brand, driving growth in acquisition, retention, and lifetime value. This role is critical in building meaningful, personalized relationships with customers through their health and wellness journey.
You will play a key role in scaling the brand’s direct-to-consumer (DTC) business by enhancing customer engagement, promoting product education, and fostering long-term loyalty. Cross functional collaboration is required to be successful in this position.
Key Responsibilities:
  • Lifecycle Strategy amp; Customer Journey Design
    • Develop and execute lifecycle strategies across key stages: acquisition, onboarding, education, repeat purchase, subscription, and retention.
    • Map and optimize customer journeys specific to wellness behaviors (e.g., first-time trial, regimen building, replenishment cycles).
    • Working cross functionally to integrate product education and wellness storytelling into lifecycle touchpoints.
  • Retention, Subscription amp; Loyalty Growth
    • Drive repeat purchase and subscription enrollment for replenishable products (e.g., topicals, botanical supplement, and ingestibles).
    • Create and optimize replenishment reminders and subscription lifecycle flows.
    • Develop loyalty, referral, and rewards programs that deepen customer engagement.
  • Personalization amp; Segmentation
    • Build customer segments based on health goals, purchase patterns, lifecycle stage, and engagement behavior.
    • Deliver personalized recommendations and content (e.g., routines, bundles, wellness tips).
    • Partner with research and marketing teams to align messaging with brand voice and scientific credibility.
  • Campaign amp; Automation Management
    • Own lifecycle channels including email, SMS, push notifications, and retargeting.
    • Build and optimize automated flows such as:
      • Welcome/onboarding series
      • Abandoned browse/cart
      • Post-purchase education amp; upsell
      • Replenishment reminders
      • Subscription renewal amp; churn prevention
      • Win-back campaigns
    • Manage campaign calendars around product launches, seasonal wellness trends, and promotions.
  • Data Analysis amp; Performance Optimization
    • Monitor and optimize KPIs including retention rate, repeat purchase rate, LTV, subscription growth, and engagement metrics.
    • Conduct A/B testing on messaging, cadence, offers, and creative.
    • Use insights to continuously refine lifecycle strategies and improve conversion.
  • Cross-Functional Collaboration
    • Partner with eCommerce, Marketing, Brand, Product Development, and Customer Experience teams.
    • Work with creative teams to produce engaging, compliant, and educational content.
    • Collaborate with data/analytics teams to ensure accurate tracking and reporting.
  • Marketing Technology amp; Compliance
    • Manage lifecycle marketing platforms (e.g., Klaviyo, Salesforce Marketing Cloud).
    • Ensure proper integration with eCommerce platforms (e.g., Shopify) and subscription tools.
    • Maintain compliance with industry regulations (e.g., FDA guidelines for claims, GDPR/CCPA privacy laws).
Education amp; Experience:
  • Bachelor’s degree in Marketing, Business, or related field.
  • 6-8+ years of experience in lifecycle marketing, CRM, or eCommerce, preferably in CPG, wellness, or health-related brands.
  • Experience in DTC wellness, supplements, nutrition, beauty, or personal care brands; preferably with hemp derived products.
  • Familiarity with subscription-based business models and replenishable products.
  • Understanding consumer health journeys and behavior change psychology.
  • Experience integrating content/education into marketing (blogs, quizzes, routines, assessments).
Functional/Technical Knowledge, Skills amp; Abilities:
  • Hands-on experience with email/SMS platforms (e.g., Klaviyo strongly preferred).
  • Strong analytical mindset with experience using tools like Google Analytics, Looker, or similar.
  • Strong knowledge of marketing principles.
  • Proven success driving retention, LTV, and subscription growth.
  • Excellent organizational skills with the ability to manage multiple campaigns and projects simultaneously.
  • Strong writing and editing skills, with exceptional attention to detail.
  • Basic knowledge of HTML/CSS for email design and layout adjustments is a plus.
Key KPIs:
  • Customer Lifetime Value (LTV)
  • Repeat Purchase Rate
  • Subscription Conversion amp; Retention
  • Churn Rate
  • Email/SMS Revenue Contribution
  • Engagement Metrics (Open, CTR, CVR)
  • Average Order Value (AOV)
Key Competencies:
  • Customer-Centric amp; Empathy-Driven
  • Data-Driven Decision Making
  • Storytelling amp; Brand Alignment
  • Growth amp; Retention Focus
  • Cross-Functional Collaboration
  • Test-and-Learn Mindset
Work Environment:
  • Fast-paced, high-growth DTC wellness brand environment.
  • Highly collaborative across marketing, product, and digital teams.
  • Hybrid with strong digital communication culture.
Benefits:
Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package. Our benefits include medical/dental/vision insurance, pet insurance, 401K match, short and long-term disability, flexible PTO, and sick time. We are an Equal Opportunity Employer.
Employees may be eligible for a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.
Recruiting for this role ends on ­­­­­­­­July 24, 2026.

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