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Serra Automotive Jobs (NOW HIRING)

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Serra Automotive information

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$30.5K

$65.1K

$98.5K

How much do serra automotive jobs pay per year?

As of Aug 21, 2026, the average yearly pay for serra automotive in the United States is $65,060.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $77,000.00 per year, depending on experience, location, and employer.

What is Serra Automotive?

Serra Automotive is a large network of automotive dealerships that sells new and used vehicles, as well as provides automotive services such as maintenance, repairs, and financing. Founded in 1973, Serra Automotive operates numerous dealership locations across the United States, representing a variety of major car brands. The company is known for its customer-focused approach, offering a wide selection of vehicles and comprehensive services to meet the needs of car buyers and owners.

What are the key skills and qualifications needed to thrive at Serra Automotive?

To thrive at Serra Automotive, you generally need a solid understanding of automotive sales or service, customer service expertise, and relevant experience or certifications such as ASE for technicians or sales licenses for consultants. Familiarity with dealership management systems (DMS), CRM software, and diagnostic tools is usually required. Outstanding communication, problem-solving abilities, and a customer-focused mindset help team members excel in client interactions and teamwork. These skills ensure exceptional service, drive sales or repair efficiency, and contribute to customer satisfaction and dealership success.

What are some common challenges faced by automotive sales consultants at Serra Automotive, and how can they be addressed?

Automotive sales consultants at Serra Automotive often encounter challenges such as meeting monthly sales targets, keeping up with evolving vehicle technology, and building long-term customer relationships. Success in this role requires proactive communication, continuous learning about new models and features, and effective time management. Joining team training sessions, collaborating closely with finance and service departments, and seeking mentorship from experienced colleagues can help overcome these challenges and support professional growth.

What is the difference between Serra Automotive vs Serra Automotive Service Technician?

AspectSerra AutomotiveSerra Automotive Service Technician
CredentialsHigh school diploma or equivalent; ASE certifications preferredHigh school diploma or equivalent; ASE certifications often required
Work EnvironmentDealerships, auto repair shops, customer service settingsAuto repair shops, dealerships, service centers
Industry UsageUsed broadly for the dealership or company nameRefers specifically to the technician role within the dealership or shop

Serra Automotive is a dealership group or company name, while Serra Automotive Service Technician is a specific role within that environment. The technician role involves hands-on vehicle repair and maintenance, requiring technical skills and certifications. Understanding this difference helps job seekers find relevant opportunities and clarify their career focus within the automotive industry.

More about Serra Automotive jobs

What states have the most Serra Automotive jobs?

States with the most job openings for Serra Automotive jobs include:

What job categories do people searching Serra Automotive jobs look for?

The top searched job categories for Serra Automotive jobs are:

Infographic showing various Serra Automotive job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, 1% Contract, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $65,060 per year, or $31.3 per hour.

Automotive Sales Consultant - Serra Traverse City

Serra Traverse City

Traverse City, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 22 hours ago


Job description

Automotive Sales Consultant- Serra Traverse City

We are always looking for bright, motivated, and energetic professionals to add to our world-class team. Here at Serra Traverse City, we work as a team, and our team strives to be the best for our customers. If you feel that your skills would be an asset to our team, then we want to get to know you!

A little history...

"Take care of the customer and your employees, and the rest will take care of itself."- Albert M. Serra

Serra Traverse City is proud to be part of Serra Automotive, one of the top ten privately-held retail automotive groups in the nation. In 1973, founder Albert M. Serra began with a single Chevy store and a people-first philosophy. Within five years, the dealership achieved Top Five status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success. Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.

Today, Serra Automotive operates in eight states and employs over 3,600 people. The network includes 61 dealerships and represents 86 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.

Automotive Sales Consultant Summary:

Sells/leases new- and used-vehicles at dealership gross profit, volume, and customer satisfaction standards.

In this role, you get to...

  • Sells/leases and delivers a minimum of 10 units per month.
  • Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
  • Writes complete sales orders and processes paperwork in accordance with dealership policies.
  • Utilizes dealership sales controls and follow-up systems.
  • Attends product and sales training courses as requested by the sales manager.
  • Keeps up to date on new products and services within the industry.
  • Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
  • Maintains a prospective of development systems.
  • Conducts business in an ethical and professional manner.
  • Satisfies the transportation needs of vehicle purchasers.
  • Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
  • Explains, in detail, product performance, application, and benefits to prospective customers.
  • Describes all optional equipment available for customer purchase.
  • Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
  • Exhibits a high level of commitment to customer satisfaction.
  • Knows and understands the federal, state, and local laws which govern retail automobile sales.
  • Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
  • Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
  • Knows and understands equity and values and can explain depreciation to the customer.
  • Ensures that the sales manager has an opportunity to meet each customer.
  • Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
  • Prepares sold vehicles for customer delivery prior to customer arrival.
  • Coordinates cleaning of each sold vehicle with the Appearance Team prior to customer arrival.
  • Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
  • Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
  • Schedules first service appointment.
  • Follow up on all post-delivery items, tag/title work, "we-owes", and special requests to be sure that all customer expectations are met.
  • Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
  • Attends sales meetings.
  • Maintains a clean vehicle display area.
  • Performs all other duties deemed essential to selling and marketing new and used vehicles.
  • Coordinates meeting between customer and F&I manager.
  • Describes optional equipment available for customer purchase.
  • Maintains professional appearance and clean work area.
  • Other duties may be assigned, as necessary.

You have...

  • Excellent customer service, interpersonal, and communication skills
  • Strong listening, observational, organizational, and time management skills
  • The ability to motivate and build rapport with people
  • The ability to work autonomously and manage your own caseload
  • An empathetic, non-judgmental and ethical approach
  • Valid driver's license
  • Professional, well-groomed personal appearance
  • The ability to multitask

We have...

  • Medical, Dental, Vision, 401K, Short- and Long-Term Disability
  • $15k of Employer-paid Life Insurance
  • Employee Referral & Discount Program, Employer-Paid College Tuition
  • Growth Opportunities
  • And More...

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.
While performing the duties of this job, the employee is regularly exposed to outside weather conditions. The employee is occasionally exposed to moving mechanical parts. The noise level in the work environment is usually loud.