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Seo Jobs in Racine, WI (NOW HIRING)

Inpro

Digital Merchandising & PIM Specialist

Muskego, WI · On-site

$109K - $109K/yr

... SEO & Product Discoverability • Establish and maintain product content standards and governance processes. • Conduct ongoing audits to identify missing, outdated, or inconsistent product ...

Milwaukee Tool

Web Merchant

Milwaukee, WI · On-site

Working cross-functionally with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams, this role uses customer insights, analytics, SEO, experimentation, and content ...

Milwaukee Tool

Web Merchant

Milwaukee, WI · On-site

Working cross-functionally with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams, this role uses customer insights, analytics, SEO, experimentation, and content ...

Milwaukee-Tool

Web Merchant

Milwaukee, WI · On-site

$60 - $80/hr

Working cross-functionally with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams, this role uses customer insights, analytics, SEO, experimentation, and content ...

Continental

Paid Marketing Intern

Menomonee Falls, WI · On-site

$16 - $18/hr

Experience with basic content management systems (CMS), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and HTML * Experience using Facebook, Instagram, and other social media ...

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Showing results 21-40

All JobsSeo JobsSeo Jobs in Racine, WI

Seo information

See Racine, WI salary details

$75.5K

$106.3K

$135.5K

How much do seo jobs pay per year?

As of Sep 7, 2026, the average yearly pay for seo in Racine, WI is $106,270.00, according to ZipRecruiter salary data. Most workers in this role earn between $96,100.00 and $113,900.00 per year, depending on experience, location, and employer.

What is SEO?

SEO or search engine optimization is the process of generating marketing results for a company or website through various forms of paid and non paid advertising. While the actual marketing content takes a variety of shapes, ranging from blogs and how-to guides to infographics, videos, product pages, and anything else that may be relevant to a company, SEO focuses on improving the ranking of this material in organic search results. SEO also involves using analytics software to determine which advertising techniques are most successful. Once a company has this information, it can start producing more content of that type, with the ultimate goal of improving its advertisements over time.

What does an SEO specialist do?

An SEO (Search Engine Optimization) specialist is responsible for improving a website's visibility in search engine results pages. They analyze, review, and implement changes to websites to optimize them for search engines like Google. This involves researching keywords, creating quality content, optimizing website structure, building backlinks, and monitoring performance metrics. The goal is to drive more organic (unpaid) traffic to the site and improve its ranking in search results.

What are the key skills and qualifications needed to thrive as an SEO specialist, and why are they important?

To thrive as an SEO Specialist, you need expertise in keyword research, on-page and off-page optimization, analytics, and a solid understanding of search engine algorithms, usually backed by experience or certifications in digital marketing. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console is essential for monitoring and improving website performance. Strong analytical skills, attention to detail, and effective communication make an SEO professional stand out. These abilities are vital for driving organic traffic, improving search rankings, and delivering measurable results to clients or organizations.

What are some common challenges faced by SEO specialists when working with cross-functional teams?

SEO specialists often collaborate with web developers, content creators, and marketing teams, which can present communication and alignment challenges. For example, implementing technical SEO recommendations may require developers to prioritize tasks that compete with other projects. Additionally, aligning content strategy with SEO goals sometimes involves negotiating with writers and editors to balance creativity and keyword optimization. Building strong relationships and clearly communicating the value of SEO can help overcome these obstacles and drive better results for the organization.

What is the difference between Seo vs Content Writer?

AspectSeoContent Writer
Primary FocusOptimizing websites for search enginesCreating engaging written content
Skills NeededKeyword research, SEO tools, technical SEOWriting, editing, storytelling
Work EnvironmentDigital marketing teams, agenciesContent agencies, marketing teams
CertificationsSEO certifications, Google AnalyticsWriting courses, journalism degrees

Seo specialists focus on improving website visibility through search engine optimization techniques, while content writers craft compelling content to engage audiences. Both roles often collaborate but serve different core purposes within digital marketing strategies.

Is SEO a good career?

SEO is a viable career that involves optimizing websites to improve search engine rankings, requiring skills in analytics, content creation, and technical understanding. It offers opportunities for remote work, freelance projects, and continuous learning as search engine algorithms evolve. Success in SEO often depends on staying updated with industry tools and best practices.

What does a search engine optimization (SEO) job do?

An SEO job involves optimizing websites to improve their visibility in search engine results. This includes keyword research, on-page and off-page optimization, analyzing website performance, and using tools like Google Analytics to increase organic traffic and rankings.
More about Seo jobs

What are popular job titles related to Seo jobs in Racine, WI?

For Seo jobs in Racine, WI, the most frequently searched job titles are:

What cities near Racine, WI are hiring for Seo jobs?

Cities near Racine, WI with the most Seo job openings:

Seo jobs near you
Infographic showing various Seo job openings in Racine, WI as of August 2026, with employment types broken down into 3% Internship, 82% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 62% Physical, 8% Hybrid, and 30% Remote job distribution, with an average salary of $106,270 per year, or $51.1 per hour.

Digital Merchandising & PIM Specialist

Inpro

Muskego, WI • On-site

$109K - $109K/yr

Full-time

Posted 29 days ago

Job description

Product Information Management (PIMLY Ownership)
  • Serve as the primary administrator and business owner of the PIMLY platform.

• Manage the product content lifecycle from creation through ongoing maintenance and optimization.
• Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders.
• Ensure product information is accurate, complete, consistent, and aligned across all digital channels.
Product Detail Page (PDP) Optimization
  • Create, maintain, and continuously improve Product Detail Page (PDP) content.

• Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value.
• Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation.
• Ensure PDP content aligns with customer search intent and supports ecommerce conversion goals.
Digital Asset & Image Management
• Manage product imagery within PIMLY and support digital asset systems.
• Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources.
• Ensure assets meet company branding, quality, accessibility, and e-commerce standards.
SEO & Product Discoverability
• Establish and maintain product content standards and governance processes.
• Conduct ongoing audits to identify missing, outdated, or inconsistent product information.
• Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements.
• Develop KPIs and scorecards related to product content, completeness, and quality.
• Recommend process improvements to streamline product content workflows.
Data Quality & Governance
  • Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.

Website & Digital Experience
  • Manage website content updates and ongoing website improvements.

• Support website personalization and customer experience initiatives.
• Monitor website usability and recommend enhancements.
• Analyze website behavior using GA4 and other digital analytics tools.
• Conduct periodic audits for SEO, accessibility, content quality, and user experience.
Ecommerce Operations
  • Support administration and optimization of Salesforce Commerce Cloud (SFCC).

• Monitor ecommerce performance metrics and customer purchasing behavior.
• Partner with Sales and Product teams to improve online merchandising.
• Assist with testing and deployment of new ecommerce functionality.
• Identify opportunities to improve product discoverability and conversion rates.
Analytics & Reporting
• Develop and maintain dashboards for website, ecommerce, and product content performance.
• Report on product page engagement, search rankings, product content completeness, conversion rates, ecommerce performance, and organic traffic growth.
• Translate data into actionable recommendations for stakeholders.
Cross-Functional Collaboration
  • Partner with Product Management to launch new products and update existing product information.

• Collaborate with Marketing Communications to ensure product messaging consistency.
• Work with IT and external vendors to support PIMLY, website, and e-commerce enhancements.
• Support continuous improvement initiatives across digital channels.
Required :
  • Bachelor's degree in Marketing, Ecommerce, Business, Communications, or related field.

• 2-5 years of experience managing product content, ecommerce, digital marketing, or website platforms.
• Experience working in a Product Information Management (PIM) system.
• Strong understanding of product content strategy and digital merchandising.
• Experience with SEO and content optimization.
• Strong organizational and project management skills.
Preferred:
  • Experience with PIMLY or other enterprise PIM platforms.

• Salesforce Commerce Cloud (SFCC) experience.
• Salesforce Marketing Cloud (SFMC) experience.
• Knowledge of Google Merchant Center requirements.
• Experience with product taxonomy and attribute management.
• Experience managing digital assets and DAM platforms.
• Basic HTML and CMS knowledge.
• Experience with Google Analytics (GA4) and digital reporting.
• Experience with SEO and content optimization
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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