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Seo Manager Jobs in Michigan (NOW HIRING)

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

General As an SEO Specialist, you will play a key role in improving and managing our clients search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Apex Systems

SEO Specialist

Detroit, MI

The SEO Specialist II utilizes knowledge of natural search engine listings and employs the following SEO techniques: Broad keyword analysis and the selection of brand and longtail keyword ...

Plantemoran

Search Optimization Strategist

Flint, MI · On-site

The Search Optimization Strategist reports to the Senior Digital Marketing Manager. The role. * Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic ...

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Seo Manager information

See Michigan salary details

$34.9K

$75.1K

$117.2K

How much do seo manager jobs pay per year?

As of Aug 3, 2026, the average yearly pay for seo manager in Michigan is $75,137.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $85,000.00 per year, depending on experience, location, and employer.

What is an SEO manager?

SEO Managers are professionals responsible for optimizing a website's visibility and ranking in search engine results. They develop and implement strategies to improve organic traffic, conduct keyword research, analyze performance data, and ensure that website content follows SEO best practices. SEO Managers often collaborate with content creators, web developers, and marketing teams to achieve the organization's search engine optimization goals. Their work helps businesses attract more visitors, generate leads, and increase online revenue.

What are the key skills and qualifications needed to thrive as an SEO manager?

To thrive as an SEO Manager, you need a solid understanding of search engine algorithms, keyword research, on-page and off-page optimization, and typically a degree in marketing or a related field. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console, as well as certifications such as Google Analytics Individual Qualification (GAIQ), are highly valuable. Strong analytical thinking, strategic planning, communication, and adaptability set outstanding SEO Managers apart. These skills are crucial for driving organic growth, improving website visibility, and adapting to the ever-changing landscape of search engine optimization.

What do SEO managers do?

SEO managers oversee the development and implementation of strategies to improve a website's search engine rankings. They analyze data, conduct keyword research, optimize content, and collaborate with teams to increase organic traffic using tools like Google Analytics and SEO software.

What are common challenges an SEO manager faces when collaborating with other departments?

SEO Managers often work closely with content creators, web developers, and marketing teams to optimize website performance. A common challenge is aligning SEO goals with the priorities of other departments, such as balancing technical SEO requirements with design or branding preferences. Effective communication and the ability to translate SEO needs into actionable items for non-SEO specialists are essential. Building strong relationships and fostering a collaborative environment can help ensure that SEO initiatives are integrated smoothly across teams.

What is the difference between Seo Manager vs Seo Specialist?

AspectSeo ManagerSeo Specialist
CredentialsSEO certifications, marketing or digital media degreeSEO certifications, digital marketing courses
Work EnvironmentTeam leadership, strategy planning, cross-department collaborationExecuting SEO tactics, keyword research, on-page optimization
Industry UsageUsed in larger organizations and agenciesFound in small to medium businesses and agencies
Search & Comparison IntentUnderstanding managerial roles in SEOFocus on tactical SEO skills and execution

The main difference between an Seo Manager and an Seo Specialist lies in their responsibilities. Seo Managers oversee strategy, team coordination, and overall SEO performance, often requiring leadership skills and broader industry knowledge. Seo Specialists focus on executing specific SEO tasks like keyword research and on-page optimization. Both roles require similar certifications but differ in scope and seniority, with Managers handling higher-level planning and Specialists executing tactical work.

How much do SEO managers get paid?

SEO managers typically earn between $60,000 and $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in analytics and tools like Google Analytics or SEMrush may command higher salaries. Compensation can also include bonuses and benefits based on performance.
What are the most commonly searched types of Seo jobs in Michigan? The most popular types of Seo jobs in Michigan are:
What job categories do people searching Seo Manager jobs in Michigan look for? The top searched job categories for Seo Manager jobs in Michigan are:
What cities in Michigan are hiring for Seo Manager jobs? Cities in Michigan with the most Seo Manager job openings:
Seo Manager jobs near you
Infographic showing various Seo Manager job openings in Michigan as of July 2026, with employment types broken down into 83% Full Time, 15% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $75,137 per year, or $36.1 per hour.

SEO Specialist

Perfect Afternoon

Pleasant Ridge, MI • On-site

$70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago

Job description

SEO Specialist
Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of technical SEO, keyword strategy, and content optimization, and enjoy helping businesses increase their visibility in search engines.
General Job Description
As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing teams to identify opportunities, resolve technical issues, and implement strategies that improve search rankings and performance.
This position requires experience with SEO auditing tools, keyword research platforms, analytics tools, and technical SEO practices, as well as a solid understanding of how websites are built and optimized for search engines. Familiarity with WordPress, Shopify, structured data, site performance, and search engine algorithms is expected.
SEO Strategy & Execution
Develop and execute SEO strategies that improve organic rankings, traffic, and lead generation for client websites.
Technical SEO
Identify and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, site structure, redirects, canonicalization, and schema implementation.
Keyword Research & Content Optimization
Conduct keyword research and competitive analysis to identify opportunities for content growth and optimization. Work with content teams to ensure pages are properly optimized.
SEO Audits
Perform technical site audits using tools such as Screaming Frog, SEMrush, or Ahrefs, identifying actionable improvements and prioritizing fixes.
Analytics & Reporting
Monitor SEO performance using Google Analytics (GA4), Google Search Console, and other reporting tools, providing clear insights and recommendations.
Collaboration
Work closely with developers, designers, and content teams to ensure SEO best practices are implemented during site builds, redesigns, and ongoing updates.
Local & Multi-Location SEO
Support local SEO initiatives, including Google Business Profiles, local landing pages, citation consistency, and review strategy where applicable.
WordPress SEO
Implement and maintain SEO best practices across WordPress websites, including metadata, schema, internal linking, and content optimization.
SEO Tools & Platforms
Utilize industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and other auditing or reporting tools to analyze performance and identify opportunities.
Trends & Best Practices
Stay current with search engine algorithm updates, industry trends, and evolving SEO technologies, applying best practices to client projects.
Responsibilities
Proven experience as an SEO Specialist or similar role, ideally within a digital marketing agency environment.
SEO Tools Proficiency
Experience using tools such as:
  • SEMrush or Ahrefs
  • Screaming Frog or Sitebulb
  • Google Analytics (GA4)
  • Google Search Console

Technical SEO Knowledge
Strong understanding of:
  • Crawlability and indexing
  • Site architecture and internal linking
  • Schema markup
  • Page speed and Core Web Vitals
  • Redirects and canonical tags

Content & Keyword Strategy
Ability to conduct keyword research, analyze competition, and develop optimization strategies that align with search intent.
Communication
Strong ability to explain SEO concepts and recommendations to both technical and non-technical stakeholders.
Problem-Solving
Ability to diagnose ranking issues, traffic drops, or site performance problems and develop practical solutions.
Local to Detroit
Ideal candidates will be local to Detroit, MI, and able to work in-office & hybrid.
What can you expect from us?
  • A fair and competitive salary based on your experience and what you bring to our agency
  • A great team environment in a fast-paced, non-corporate environment (including work-from-home opportunities)
  • 18 days of PTO and paid holidays
  • Health, vision, dental, and short-term disability insurance & 401K
  • No micro-management - we allow you to grow, learn, and share your opinions and ideas

Requirements
  • A minimum of 2 years of agency experience
  • 2+ years of experience working professionally in SEO or digital marketing
  • Bachelor's degree in marketing, communications, business, or a related field
  • Proven experience improving organic search rankings, traffic, and technical site performance
  • Experience working with WordPress or similar CMS platforms
  • Strong analytical skills and comfort working with SEO data and reporting
  • Excellent written and verbal communication skills with strong attention to detail
  • Ability to work independently and as part of a team in a fast-paced environment, managing multiple projects simultaneously
  • Logical thinking and problem-solving skills, with the ability to translate data into actionable insights
  • Self-motivated, organized, and eager to learn
  • Mac proficiency

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