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Senior Sales Development Representative Jobs in Calgary, AB

Own measurable rep outcomes for the segment, including 90-day conversion rate, multi-product attach ... We have developed a series of programs and processes to ensure we are creating fair and competitive ...

Growth opportunities and skill development are defining features of the colleague experience at TD ... TD Canada Trust liaising with branch leadership and TD Investment Services Representatives to ...

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Senior Sales Development Representative information

See Calgary, AB salary details

$36.5K

$66.8K

$124.5K

How much do senior sales development representative jobs pay per year?

As of Sep 2, 2026, the average yearly pay for senior sales development representative in Calgary, AB is $66,763.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $80,000.00 per year, depending on experience, location, and employer.

What is a senior sales development representative?

Senior Sales Development Representatives (SDRs) are experienced sales professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on generating leads, nurturing relationships, and setting up meetings or demos for account executives to close deals. Senior SDRs often mentor junior team members and help refine outreach strategies to meet sales goals. Their expertise allows them to handle more complex accounts and contribute significantly to the sales pipeline.

How does a senior sales development representative typically collaborate with account executives and other sales team members?

As a Senior Sales Development Representative (SDR), you play a crucial role in the early stages of the sales cycle by identifying and qualifying leads. You'll frequently collaborate with account executives to share insights about prospects, develop tailored outreach strategies, and ensure a smooth handoff when leads are ready for deeper engagement. Regular communication with marketing teams is also common, as you help refine messaging based on feedback from conversations with potential clients. This collaborative environment fosters learning and provides opportunities to contribute to team goals while expanding your sales expertise.

What are the key skills and qualifications needed to thrive as a senior sales development representative, and why are they important?

To excel as a Senior Sales Development Representative, you need a strong understanding of sales processes, lead generation, and account management, typically supported by experience in business development or sales roles. Familiarity with CRM systems like Salesforce, sales engagement platforms, and data analysis tools is essential for tracking and optimizing outreach. Exceptional communication, resilience, and relationship-building skills help you connect with prospects and collaborate with internal teams. These competencies drive pipeline growth, ensure effective lead qualification, and contribute to overall revenue success.

What is the difference between Senior Sales Development Representative vs Sales Development Representative?

AspectSenior Sales Development RepresentativeSales Development Representative
Required CredentialsTypically 2+ years experience, industry knowledgeEntry-level, less experience required
Work EnvironmentFast-paced sales teams, B2B focusSupport sales teams, lead generation
Employer & Industry UsageTech, SaaS, B2B servicesSimilar industries, entry roles
Search & Comparison IntentHigher-level responsibilities, experienceEntry-level, training focus

The main difference between a Senior Sales Development Representative and a Sales Development Representative lies in experience and responsibilities. The senior role requires more industry knowledge and handles more complex lead qualification, while the entry-level SDR focuses on prospecting and initial outreach. Both roles are vital in B2B sales teams, especially in tech and SaaS industries.

How much does a senior sales development representative get paid?

A senior sales development representative typically earns between $60,000 and $90,000 annually, with total compensation often including commissions and bonuses based on performance. Salaries can vary depending on industry, location, and experience, and the role often requires strong communication and CRM skills.

Is a Senior Sales Development Representative an entry level position?

A Senior Sales Development Representative (SDR) is typically not an entry-level position; it usually requires several years of sales experience, strong communication skills, and familiarity with CRM tools. This role often involves managing complex outreach and qualifying leads, which are responsibilities beyond entry-level duties.

What are the most commonly searched types of Sales Development Representative jobs in Calgary, AB?

The most popular types of Sales Development Representative jobs in Calgary, AB are:

What are popular job titles related to Senior Sales Development Representative jobs in Calgary, AB?

For Senior Sales Development Representative jobs in Calgary, AB, the most frequently searched job titles are:

What job categories do people searching Senior Sales Development Representative jobs in Calgary, AB look for?

The top searched job categories for Senior Sales Development Representative jobs in Calgary, AB are:

Infographic showing various Senior Sales Development Representative job openings in Calgary, AB as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $66,763 per year, or $32.1 per hour.

Service Business Development Representative

Cochrane Toyota

Cochrane, AB

Full-time

Medical, Dental, PTO

Posted yesterday

New


Job description

Cochrane Toyota is looking for a driven, competitive and highly motivated sales professional to join our Service Department as a Service Business Development Representative.
This is not a traditional receptionist or call center position.

We are looking for someone who enjoys selling, prospecting, following up and creating opportunities. The right person is comfortable picking up the phone, starting conversations, overcoming objections, problem-solving, and consistently working toward measurable goals.

If you have experience in outside sales, inside sales, account management, business development, automotive sales, service or another performance-driven sales environment, this could be an excellent opportunity to apply those skills in a fast-paced automotive service operation.

What You’ll Do

Your primary responsibility is to create service opportunities and turn customer contacts into booked appointments. We can teach automotive service processes. We are looking for someone who already understands how to pursue an opportunity.

You will:

  • Proactively contact customers by phone, text and digital channels.
  • Follow up with customers who are due or overdue for maintenance.
  • Work service opportunities generated through Toyota Connected Services and other customer databases.
  • Respond quickly to incoming service inquiries and online appointment requests.
  • Identify customer needs and confidently recommend the appropriate service appointment.
  • Book accurate and complete service appointments.
  • Follow up on customers who have not yet committed to an appointment.
  • Re-engage inactive and lapsed service customers.
  • Help maximize available shop capacity by actively filling open appointment opportunities.
  • Maintain a strong appointment show rate through effective communication and follow-up.
  • Build relationships with customers and give them a reason to continue servicing with Cochrane Toyota.
  • Maintain accurate records of customer conversations, follow-up activity and appointments.
  • Complete appointment preparation requirements before the customer arrives.
  • Work closely with Service Advisors and Service Management to identify opportunities and priorities.

The Right Person

You are likely a strong fit if you:

  • Are naturally competitive and motivated by achieving goals.
  • Enjoy being measured on your results.
  • Are comfortable making a high volume of outbound calls.
  • Do not wait for opportunities to come to you.
  • Know how to build rapport quickly.
  • Are comfortable asking for the appointment.
  • Can handle objections and keep a conversation moving forward.
  • Follow up consistently until you get an answer.
  • Take ownership of your pipeline and results.
  • Enjoy working toward daily, weekly and monthly targets.
  • Are organized enough to manage a large number of customers and follow-ups.
  • Can balance sales ability with a professional customer experience.
  • Work well independently but understand that your results contribute to the success of the entire team.
  • Bring energy and urgency to your work every day.

Schedule

This is a full-time position working five days per week. The BDC team participates in the Service Department's Saturday rotation, with a weekday off provided when scheduled to work Saturday.
What You’ll Bring

  • 1–2 years of experience in sales, business development, account management, automotive service sales or a dealership BDC environment.
  • A strong sales mindset with the drive to prospect, follow up and consistently work toward measurable goals.
  • Confidence making outbound calls, starting conversations and asking for the appointment.
  • Strong communication and relationship-building skills, both over the phone and in person.
  • The ability to handle objections professionally and stay persistent through the sales process.
  • Strong organization and follow-up habits, with the ability to manage a high volume of customer opportunities.
  • Comfort working in a fast-paced, performance-driven environment.
  • Experience using CRM software, customer databases or other sales/business development tools.
  • Automotive dealership experience is considered an asset, but strong sales experience and the right drive are more important.
  • A willingness to learn automotive service processes, terminology and Toyota maintenance requirements.
  • A valid Class 5 driver’s licence.

Career Advancement:

This role is a launching pad for your career in the automotive industry. With dedication and performance, you can advance to positions such as:

  • Service Advisor: Use your understanding of service operations to provide exceptional guidance to customers regarding their vehicle maintenance and repair needs.


What We'll Bring:

  • A work environment built on teamwork, flexibility and respect.
  • Continuous on-the-job training in the latest automotive technologies
  • RRSP matching and Deferred Profit Sharing.
  • Health and Dental Benefits Package
  • Paid Time Off
  • Great company culture


Why Us:

Cochrane Toyota has been a cornerstone of the Southwestern Alberta community since 2010, proudly serving our customers with a commitment to excellence. Our dealership is renowned for delivering exceptional customer service, comprehensive automotive solutions, and a strong dedication to making things better for our community. With a team of passionate professionals and a state-of-the-art facility, we strive to create a welcoming and supportive environment for our customers and employees.

If you are a motivated salesperson who enjoys prospecting, building relationships and seeing measurable results from your effort, we want to hear from you.

Application Deadline is September 21st, 2026