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How much do senior director enrollment management jobs pay per year?

As of Sep 9, 2026, the average yearly pay for senior director enrollment management in the United States is $86,581.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $103,000.00 per year, depending on experience, location, and employer.

What does a senior director of enrollment management do?

A Senior Director of Enrollment Management leads the strategy and operations for student recruitment, admissions, and retention at an educational institution. They oversee teams that manage outreach, marketing, application processing, and financial aid. Their role is to ensure the institution meets its enrollment goals by analyzing data, developing effective recruitment plans, and collaborating with academic and administrative departments. They also monitor trends in higher education and adjust strategies as needed. This position typically requires strong leadership, analytical, and communication skills.

What are the key skills and qualifications needed to thrive as a senior director of enrollment management?

To thrive as a Senior Director of Enrollment Management, you need expertise in strategic enrollment planning, data analysis, and a strong background in higher education administration, typically supported by an advanced degree. Familiarity with CRM systems, enrollment analytics platforms, and compliance regulations is crucial for optimizing recruitment and retention strategies. Outstanding leadership, interpersonal communication, and problem-solving skills help build collaborative teams and foster partnerships across campus. These competencies are vital for meeting institutional enrollment goals, enhancing student success, and maintaining a competitive edge in the education sector.

What are some typical challenges a senior director of enrollment management faces when balancing recruitment goals with student retention initiatives?

A Senior Director of Enrollment Management often needs to strike a delicate balance between meeting ambitious recruitment targets and maintaining strong student retention rates. This role requires aligning marketing strategies, admissions processes, and student services to attract qualified applicants while ensuring current students receive the support they need to persist and graduate. Collaborating closely with academic departments and student affairs is essential to address diverse student needs and institutional priorities. Successfully navigating these challenges involves data-driven decision-making and fostering a campus-wide commitment to both enrollment growth and student success.

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Cities with the most Senior Director Enrollment Management job openings:

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Infographic showing various Senior Director Enrollment Management job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $86,581 per year, or $41.6 per hour.

Senior Director Enrollment Communications & Engagement

Denton, TX

University of North Texas System
Colleges, Universities, and Professional Schools • 10K+ employees
Learn more about University of North Texas Systemexternal

Full-time

Re-posted 18 days ago

Job description

Senior Director Enrollment Communications & Engagement

Apply now Job no: 513864
Work type: Staff
Location: Denton
Categories: Administrative/Office Support, Student Services/Student Affairs

Title: Senior Director Enrollment Communications & Engagement

Employee Classification: Sr Dir Enrollment Comms

Campus: University of North Texas

Division: UNT-Enrollment Management

SubDivision-Department: UNT-Enrollment Management -Gen

Department: UNT-Vice President Enroll Mgmt-164200

Job Location: Denton

Salary: Salary commensurate with experience

FTE: 1.000000

Retirement Eligibility: TRS Eligible

About Us - Values Overview

Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and University of North Texas Health Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year.
 
We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities. We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team.
 
Learn more about the UNT System and how we live our values at www.UNTSystem.edu.
 

Department Summary

The Division of Enrollment is committed to the support and realization of the University of North Texas' strategic enrollment goals. The division is dedicated to recruiting, enrolling, and retaining a highly talented community who will graduate and contribute greatly to the state of Texas and communities beyond.

Position Overview

The Senior Director Enrollment Communications & Engagement is a division level position that leads the planning, implementation, and oversight of internal and external communications in support of the mission, priorities, and goals of the Division and the University. In alignment with the vision and direction of divisional leadership, the role advances communication strategies, oversees messaging and engagement efforts, promotes standards and best practices, and evaluates outcomes to strengthen effectiveness, consistency, and user experience across communication channels. This position leads cross-functional initiatives, supports strategic priorities, and ensures communication efforts are aligned with institutional messaging, branding expectations, and UNT System policies and procedures.

Minimum Qualifications

Bachelor's and eight years of closely related professional experience; or any equivalent combination of education, training, and experience.

Knowledge, Skills and Abilities

* Knowledge of effective managerial methods and techniques to establish and maintain an effective workforce.
* Ability to plan, assign and supervise the work of subordinates.
* Ability to conceptualize and make sound business decisions.
* Strong presentation skills.
* Strong problem-solving skills.
* Strong critical thinking skills.
* Strong planning and project management skills.
* Ability to communicate effectively with various stakeholders both verbally and in writing.
* Ability to develop and maintain effective working relationships.

Preferred Qualifications

Required License/Registration/Certifications

Job Duties

  • Provides leadership for enrollment communications, ensuring alignment with divisional priorities and accountability for measurable outcomes related to recruitment and retention. 
  • Oversees communication planning, content oversight, and editorial direction across multiple technology platforms to ensure timely, accurate, and audience appropriate messaging that supports enrollment goals, institutional priorities, and established branding and messaging standards. 
  • Directs strategic communication and outreach efforts designed to support movement of students through key stages of the enrollment lifecycle, with responsibility for assessing communication effectiveness and recommending improvements based on performance data and identified needs in collaboration with campus stakeholders. 
  • Directs employee communication initiatives that support awareness of divisional priorities, strengthen internal communication practices, and contribute to professional development, engagement, and organizational effectiveness in accordance with University and UNT System policies and procedures. 
  • Serves as a strategic partner to division leadership and external partners in the development of communication priorities and implementation plans that support recruitment, retention, student success, and other division and University objectives. 
  • Develops and oversees processes for evaluating communication effectiveness using assessment methods, performance indicators, reporting tools, and continuous improvement practices, and uses findings to inform decision making, planning, and resource alignment. 

Physical Requirements

Communicating with others to exchange information.

Environmental Hazards

No adverse environmental conditions expected.

Work Schedule

Monday - Friday, 8am-5pm. Some evenings and weekends as required to meet unit deadlines.

Driving University Vehicle

No

Security Sensitive

This is a Security Sensitive Position.

Special Instructions

Applicants must submit a minimum of two professional references as part of their application. If needed, additional references can be added after the application has been submitted. 

Benefits

For information regarding our Benefits, click here.

EEO Statement

The University of North Texas System is firmly committed to equal opportunity and does not permit -and takes actions to prevent - discrimination, harassment (including sexual violence, domestic violence, dating violence and stalking), and retaliation on the basis of race, color, religion, national origin, sex, age, disability, genetic information, or veteran status in its application, employment practices, and facilities; nor permits race, color, national origin, religion, age, disability, veteran status, or sex discrimination and harassment in its admissions processes, and educational programs and activities. UNT System Administration promptly investigates complaints of discrimination, harassment, and related retaliation and takes remedial action when appropriate. System Administration also takes actions to prevent retaliation against individuals who oppose any form of harassment or discriminatory practice, file a charge or report, or testify, assist, or participate in a related investigation or proceeding.

Advertised: 23 Apr 2026 Central Daylight Time
Applications close:

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