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Senior Data Strategy Jobs in Delaware (NOW HIRING)

M&T Bank

Senior Business Data Consultant

Wilmington, DE · Hybrid

$123K - $206K/yr

These two strategic focus areas are driving growth in overall business investment. Overview: In alignment with IS's growing investment, we are seeking an IS Senior Data Management Lead candidate to ...

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Senior Data Strategy information

What does a Senior Data Strategy professional do?

A Senior Data Strategy professional is responsible for developing and overseeing the implementation of data-driven strategies that support an organization's business objectives. They analyze large datasets, identify trends and opportunities, and collaborate with stakeholders to align data initiatives with company goals. Their work also involves ensuring data quality, governance, and compliance, as well as leveraging data to drive innovation and competitive advantage.

What are the key skills and qualifications needed to thrive as a Senior Data Strategy professional, and why are they important?

To thrive as a Senior Data Strategy professional, you need deep expertise in data analytics, business strategy, and data governance, often backed by a degree in a quantitative field and several years of relevant experience. Familiarity with analytics platforms (such as SQL, Python, and Tableau), data management frameworks, and certifications like Certified Data Management Professional (CDMP) are highly valuable. Strong communication, stakeholder management, and strategic thinking skills set top performers apart in this role. These skills are essential for aligning data initiatives with organizational goals and driving data-driven decision-making across the business.

How does a Senior Data Strategy professional typically collaborate with cross-functional teams to drive data initiatives?

As a Senior Data Strategy professional, you will frequently work with cross-functional teams, including data engineers, business analysts, product managers, and executives. Your main responsibility is to align data initiatives with business goals, so you will facilitate communication between technical and non-technical stakeholders, ensuring data solutions are both technically feasible and strategically valuable. This role often involves leading workshops, defining data governance frameworks, and setting priorities for data projects. Effective collaboration and influence are key, as you will help translate complex data insights into actionable strategies for different departments.

What is the difference between Senior Data Strategy vs Data Analyst?

AspectSenior Data StrategyData Analyst
Required CredentialsBachelor's or Master's in Data Science, Business, or related field; experience in data strategyBachelor's in Data, Statistics, or related field; proficiency in data analysis tools
Work EnvironmentStrategic planning, cross-department collaboration, executive communicationData collection, cleaning, analysis, reporting
Employer & Industry UsageTech companies, consulting firms, large enterprisesRetail, finance, healthcare, and other sectors

While both roles involve working with data, Senior Data Strategy focuses on developing overarching data initiatives and aligning them with business goals, whereas Data Analysts primarily analyze data to generate reports and insights. The senior role requires strategic thinking and cross-functional collaboration, while Data Analysts focus on technical data processing and visualization.

What are popular job titles related to Senior Data Strategy jobs in Delaware? For Senior Data Strategy jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Senior Data Strategy jobs in Delaware look for? The top searched job categories for Senior Data Strategy jobs in Delaware are:
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Senior Data Strategy jobs near you

Senior Director, Marketing Data Strategy (Remote)

Forbes Advisor

Wilmington, DE • On-site, Remote

Full-time

Posted 21 days ago

Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
We're looking for a leader who wants to help build the future of marketing data strategy at Forbes Digital Marketing. Our Data & Analytics organisation sits at the heart of our mission. We build the products, platforms and intelligence that power marketing, commercial decision making, customer understanding and revenue growth across the business. As we continue to invest in first-party data, machine learning, marketing technology and AI, we're looking for a senior leader to help define the next phase of that journey.
This is not a traditional data leadership role. Working directly with the VP of Data Strategy, you'll act as a trusted technical counterpart - bringing deep expertise, challenging thinking, and helping shape strategic decisions across our marketing data ecosystem. You'll join an established leadership team spanning Engineering, Analytics, Data Science and Operations, helping define how customer data, marketing measurement, attribution, analytics and AI come together to improve business performance. You'll also act as a senior technical counterpart to key technology partners, helping ensure our strategy evolves alongside the wider marketing ecosystem.
If you're motivated by solving complex commercial problems, challenging conventional thinking, building products rather than projects, and helping organisations use data more effectively, we'd love to hear from you.
Responsibilities:
  • Marketing Measurement & Attribution: Help define how we measure marketing performance across channels and ensure that our measurement strategy enables better commercial decisions.
  • Customer Intelligence & First-Party Data: Help shape how customer data is collected, organised and activated across the business.
  • Marketing Platforms & Activation: Ensure our marketing platforms receive the right data to optimise effectively and maximise commercial performance.
  • Data Products & Decision Intelligence: Help move the organisation from one-off analysis towards reusable products and decision-support capabilities.
  • Strategic Leadership: Challenge assumptions and influence the future direction of our marketing data strategy.
  • Team Leadership & Capability Building: Play an important role in building and developing the next generation of leaders across Data & Analytics.

Requirements:
We're deliberately not looking for someone who has done everything. Instead, you'll bring deep expertise in one or more of our strategic domains together with the ability to collaborate across the wider marketing data ecosystem.
You'll likely bring:
  • Experience leading strategic marketing data, customer intelligence, analytics or data product initiatives that delivered measurable business outcomes.
  • Deep expertise in at least one of the following:
  • Marketing measurement and attribution
  • Customer intelligence and first-party data
  • Applied data science and predictive modelling
  • Marketing platforms and activation
  • Data products and decision intelligence
  • A track record of building products, platforms or capabilities that deliver measurable commercial outcomes.
  • Deep understanding of Performance Marketing
  • Strong commercial judgement and the ability to prioritise initiatives based on business value.
  • Confidence influencing senior stakeholders across both technical and non-technical audiences.
  • Experience developing teams, coaching leaders and building organisational capability.
  • Curiosity about emerging technologies - particularly AI - and a pragmatic approach to applying them where they create genuine business value.

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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