Senior Creative Director Jobs in Springfield, MA

Cronin is agrowing,fully integrated advertising and marketing agency based in Connecticut. Weleveragethe power of creativity to differentiate brands and drive sales.We’reknown for combining visionary thinking with award-winning creative execution to deliver work that drives measurable impact.We’rean independent agency with global, national,and regionalclients and part of a global network of60independent agencies. Our team is talented, committed, ambitious, and real –we’reinvested in the work and each other.A key point of difference is our leadership model – our leaders empower and enable your growth.Learn more at www.cronin-co.com.

You’re a designer who thinks as much as you make. You care about the craft — typography, color, composition, the details that most people don’t notice but everyone feels. You’re equally comfortable concepting a campaign and preparing a file for print. You work well with others, take feedback in stride, and bring your best to every project regardless of size or scope.

You’re not precious about your work — you’re passionate about the outcome. And you understand that great design isn’t just beautiful, it’s effective.

Cronin is looking for a Senior Art Director/Designer who brings both craft and curiosity to everything they create. You’ll work across a wide range of clients and categories — concepting, designing, and producing work that is visually compelling, strategically grounded, and built to perform. This is a hands‑on creative role with real ownership and visibility, working closely with our creative leadership, copywriters, and account teams to deliver exceptional work from brief to final file.

• Working with a writer, concept and execute original design solutions across brand, digital, print, social, and campaign work
• Translate creative briefs into compelling visual ideas that solve real business problems
• Develop design systems, visual identities, and brand guidelines that are consistent and scalable
• Bring a strong point of view to every project while remaining open to collaboration and feedback
• Contribute ideas in brainstorms and creative reviews — your voice matters here

• Take projects from concept through final production — including print, digital, social, and out‑of‑home
• Prepare and deliver final files to spec for a variety of vendors, platforms, and formats
• Ensure all work meets quality standards before it leaves the agency
• Manage multiple projects simultaneously with a keen eye for detail and a respect for deadlines
• Work closely with copywriters, creative directors, and account teams throughout the creative process
• Ability to provide art direction and guidance to junior designers and production artists, if needed
• Contribute to a collaborative, respectful creative environment where ideas can thrive
• Communicate design decisions clearly and confidently to internal teams and clients when needed

Required:

• 5+ years of design experience, preferably within an advertising, marketing, or creative agency environment
• A strong portfolio demonstrating a range of work across brand, campaign, digital, and print
• Expert proficiency in Adobe Creative Suite — Photoshop, Illustrator, InDesign
• Strong understanding of typography, layout, color theory, and visual storytelling
• Experience designing for multiple channels and formats — digital, social, print, OOH, and more
• Ability to manage multiple projects and deadlines simultaneously without sacrificing quality
• Strong communication and collaboration skills
• Experience providing direction or mentorship to junior team members

• Experience with motion graphics or video editing (After Effects, Premiere)
• Familiarity with UX/UI design principles and tools such as Figma
• Experience presenting creative work to clients or senior leadership
• Understanding of print production processes and vendor specifications
• Familiarity with social media platform specs and best practices

• You concept as naturally as you execute
• You care about the strategy behind the work, not just the aesthetic
• You make everyone around you better
• You're as proud of the thinking as you are of the design

Reports to Executive Creative Director

We're an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This is an exempt role.

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