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Sem Jobs in Connecticut (NOW HIRING)

Stay current on digital marketing innovations, SEO/SEM trends, and competitive landscape to drive best-in-class campaign execution. What You Will Need: * Bachelor's degree preferred. * Minimum 5 ...

Stay current on digital marketing innovations, SEO/SEM trends, and competitive landscape to drive best-in-class campaign execution. What You Will Need: * Bachelor's degree preferred. * Minimum 5 ...

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Showing results 1-20

Sem information

See Connecticut salary details

$108.9K

$118.9K

$127K

How much do sem jobs pay per year?

As of Aug 4, 2026, the average yearly pay for sem in Connecticut is $118,910.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,200.00 and $123,700.00 per year, depending on experience, location, and employer.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.
What are the most commonly searched types of Sem jobs in Connecticut? The most popular types of Sem jobs in Connecticut are:
What are popular job titles related to Sem jobs in Connecticut? For Sem jobs in Connecticut, the most frequently searched job titles are:
What job categories do people searching Sem jobs in Connecticut look for? The top searched job categories for Sem jobs in Connecticut are:
Infographic showing various Sem job openings in Connecticut as of July 2026, with employment types broken down into 1% As Needed, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $118,910 per year, or $57.2 per hour.

Associate, Digital Marketing (Hybrid)

Hubbell Incorporated

Farmington, CT • On-site

Other

Re-posted 3 days ago


Hubbell rating

7.6

Company rating: 7.6 out of 10

Based on 42 frontline employees who took The Breakroom Quiz

82nd of 156 rated electronics manufacturers


Job description

Job Overview

Now Hiring: Associate, Digital Marketing

Looking to grow your career in digital marketing? Join Hubbell's Enterprise Marketing team and help drive innovative, data-driven campaigns across web, SEO/SEM, social, and marketing automation.

  • Hands-on experience with cutting-edge tools (HubSpot, CRM, analytics)
  • Opportunity to shape digital strategy and optimize customer engagement
  • Collaborate across a global, cross-functional team
A Day in the Life

Marketing Automation

  • Coordinate and support multichannel digital marketing initiatives & conversion optimization across web, email, SEO/SEM, content, paid media, social, CRM/sales enablement, and analytics
  • Build and optimize marketing automation workflows, leadnurture programs, and lifecycle campaigns
  • Maintain and optimize lead databases, including segmentation, personalization, optin/out management, scoring, and routing
  • Measure and report on endtoend customer experience and campaign performance against KPIs and ROI, identifying trends and optimization opportunities
  • Stay informed on competitive and market insights to improve campaign effectiveness
  • Experience with marketing automation and CRM platforms such as HubSpot and Salesforce preferred

SEO/SEM & AI Search Optimization

  • Conduct keyword research, topic mapping, link building, and AEO/GEO query analysis to support SEO initiatives
  • Assist with content, technical, and structured data audits to improve SERP and generative visibility
  • Analyze competitor performance across SERPs, generative answers, keywords/entities, backlinks, and AI citations
  • Develop and execute paid media strategies across search, display, and emerging platforms (e.g., Google Ads, Reddit)
  • Manage client (BU/HEM/Enterprise) relationships and budgets from proposal through campaign close with clear communication and reporting
  • Recommend improvements to tools, site architecture, content, linking, schema, and authority signals to enhance rankings and AI inclusion
  • Compile analytics and performance reports related to SEO/SEM/AEO/GEO efforts

Analytics

  • Provide the marketing organization with the necessary digital marketing analytics to deliver insights that impact marketing decisions, optimizations, and investments.
  • Provide guidance on campaign measurement plans and goals for teams across the organization in campaign planning process.
  • Participate as a thought-leader/teacher by sharing knowledge and best practices with the entire marketing teams 
What Will Help You Thrive In This Role

Skills and Experience

  • 2+ years of experience in digital marketing or related experience
  • Bachelor's Degree in information technology, marketing, business, or relevant field. 
  • Experience managing corporate web properties and assets 
  • Creative thinker and problem solver
  • Ability to collaborate with global, cross-functional teams
  • Experience in delivering client-focused solutions based on customer needs
  • Excellent listening, project management and presentation skills
  • Excellent interpersonal, verbal and written communications skills
  • Keen attention to detail 
  • Proven ability to thrive in a result-driven environment 

If you're a creative, results-driven marketer ready to make an impact-we'd love to connect! #LI-HB1

Hubbell Incorporated

Hubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Our company is strategically aligned around enabling grid modernization and electrification. As more products plug in to an aging grid, Hubbell solutions enable the transition to a more reliable, resilient and efficient energy infrastructure. Founded in 1888 our innovation has made us a leading global manufacturer of high quality electrical and utility solutions enabling customers to operate critical infrastructure reliably and efficiently.

The company operates in two segments. Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications and Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. Our vertical market solutions can be applied to markets including Data Centers, Renewables, Commercial Buildings, Industrial, Telecom and Transportation. Supporting both of our business segments is our corporate and Hubbell Unified Business Solutions teams that provide consistent process, tools technologies across our businesses.

We are committed to operating sustainably and ethically while promoting an inclusive and supportive culture for our people to grow and develop in their careers. Our employees proudly work and serve our communities from our headquarters in Shelton, CT, across the United States and around the globe.

Hubbell Unified Business Solutions 

Hubbell Unified Business Services (HUBS) provides corporate shared services to support all businesses across the enterprise. Functional areas include Engineering, Sales, Operations, Marketing, Finance, Legal, IT, Human Resources, Payroll, Environmental Health & Safety, and Compliance. HUBS employees are located around the world.

Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.

The above summary of position responsibilities and requirements is not intended, and should not be construed, to be an exhaustive list of duties, skills, efforts, physical requirements, or working conditions associated with the position. It is intended to be an accurate reflection of those principal position elements essential for making decisions related to position performance, employee development, and compensation.


What Hubbell employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Hubbell logo

About Hubbell

Sourced by ZipRecruiter

Hubbell Incorporated was founded in 1888 and has grown into an international manufacturer of quality electrical, lighting and power solutions with more than 75 brands used and recognized around the world. Our founder, Harvey Hubbell, developed tooling and equipment to serve the growing demand for new assembly and manufacturing machinery during the industrial revolution. An early, and one of many patents awarded, came for the creation of the first practical method to control electricity through the pull chain socket that remains unchanged today. As a market leader in reliable, electrical solutions, we provide more than half a million products delivered through our various business groups. Hubbell is committed to continually innovating solutions that work, transforming old products with new ideas, and ensuring that we Energize, Enlighten and Empower the communities that support us.

Industry

Electrical equipment, appliance, and component manufacturing

Company size

10,000+ Employees

Headquarters location

Shelton, CT, US

Year founded

1888

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