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Sem Jobs in Connecticut (NOW HIRING)

Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner's search strategy. This role owns end-to ...

Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner's search strategy. This role owns end-to ...

$120 - $167/hr

Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner's search strategy. This role owns end-to ...

Stay current on digital marketing innovations, SEO/SEM trends, and competitive landscape to drive best-in-class campaign execution. What You Will Need: * Bachelor's degree preferred. * Minimum 5 ...

What you'll do - Lead SEM strategy across Paid Search, YouTube, Demand Gen, and Shopping for core clients - Apply A/B, incrementality, and geo-based testing to improve performance - Evaluate and ...

Senior Marketing Specialist

Norwalk, CT ยท On-site

$78K - $97K/yr

Develop and manage multi-channel digital campaigns including email, SEO/SEM, social media, and display advertising. * Support execution of global marketing and revenue team plans. * Research and ...

Senior Marketing Specialist

Norwalk, CT ยท On-site

$79K - $85K/yr

Develop and manage multi-channel digital campaigns including email, SEO/SEM, social media, and display advertising. * Support execution of global marketing and revenue team plans. * Research and ...

Director of Marketing

Danbury, CT ยท On-site

$110K - $125K/yr

Oversee digital marketing strategy including SEO/SEM, paid media, email marketing, CRM, website optimization, and marketing automation. * Oversee all social media channels and guest engagement.

Oversee digital marketing strategy including SEO/SEM, paid media, email marketing, CRM, website optimization, and marketing automation. * Oversee all social media channels and guest engagement.

Customer Success Strategist

Norwalk, CT ยท On-site

$122K - $157K/yr

You will work across SEO, SEM, Paid Search/Google Ads, Paid Social/Meta Ads, Programmatic Display, Email Marketing, and web solutions, interpreting performance, surfacing insights, and translating ...

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Sem information

See Connecticut salary details

$108.9K

$118.9K

$127K

How much do sem jobs pay per year?

As of Aug 27, 2026, the average yearly pay for sem in Connecticut is $118,910.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,200.00 and $123,700.00 per year, depending on experience, location, and employer.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.

What are the most commonly searched types of Sem jobs in Connecticut?

The most popular types of Sem jobs in Connecticut are:

What are popular job titles related to Sem jobs in Connecticut?

For Sem jobs in Connecticut, the most frequently searched job titles are:

What job categories do people searching Sem jobs in Connecticut look for?

The top searched job categories for Sem jobs in Connecticut are:

Infographic showing various Sem job openings in Connecticut as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, and 4% Contract. Highlights an 75% In-person, 4% Hybrid, and 21% Remote job distribution, with an average salary of $118,910 per year, or $57.2 per hour.

Director, SEO

Gartner

Stamford, CT โ€ข Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago


Job description

About The Role:

Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner's search strategy.

This role owns end-to-end SEO performance across Gartner's digital ecosystem, leading a team of SEO associates focused on execution while setting strategy, scaling analytics, and driving measurable business impact. The Director will also establish and advance Gartner's Answer Engine Optimization (AEO) capabilities, ensuring visibility across both traditional search engines and emerging AI-driven discovery platforms.

This is a leadership role requiring strong operational rigor, technical depth, and the ability to connect SEO/AEO performance to enterprise business outcomes and executive priorities.

What You Will Do:

Lead Team, Execution & Stakeholder Engagement

  • Lead, coach, and scale a high-performing team of SEO/AEO associates responsible for day-to-day execution

  • Set priorities and oversee delivery of SEO/AEO initiatives across on-page, technical, and off-page workstreams in partnership with Global Marketing and key stakeholders

  • Influence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption, while serving as a senior subject matter expert advising stakeholders across the organization

  • Develop and deliver executive-level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations


Own SEO & AEO Strategy

  • Define and lead Gartner's SEO/AEO strategy aligned to business priorities and ownership of acquisition, pipeline, and business growth

  • Lead the adoption and scaling of AEO best practices and frameworks, optimizing for AI-driven discovery and evolving search behaviors

  • Identify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency by strengthening Gartner's topical authority and recognition

  • Build and scale SEO/AEO processes, frameworks, and governance across the enterprise

  • Lead complex, cross-functional SEO/AEO initiatives, including site architecture improvements, migrations, and platform changes


Drive Analytics, Reporting & Insights

  • Own SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automations

  • Partner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insights

  • Establish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performance

  • Drive a test-and-learn culture, implementing experimentation frameworks to validate and scale new SEO and AEO tactics

What You Will Need:

  • 10+ years of SEO experience, with ownership of strategy, execution, and performance in enterprise environments

  • 5+ years of experience leading and developing high-performing SEO or digital marketing teams

  • Proven success driving measurable organic growth tied to business outcomes (e.g., traffic, conversion, pipeline, revenue)

  • Deep expertise in technical SEO, search algorithms, and modern SERP and AI-driven search features

  • Experience with AEO/GEO concepts, including optimizing for AI-generated answers, conversational search, and entity-based discovery

  • Advanced analytical capabilities, with experience building measurement frameworks and delivering executive-level insights

  • Proficiency with SEO and analytics platforms (e.g., BrightEdge, Ahrefs, STAT, Google Search Console, GA4)

  • Familiarity with HTML/CSS and technical SEO fundamentals, including site architecture and structured data

  • Strong leadership, communication, and influencing skills, with the ability to drive alignment across senior stakeholders

What You Will Get:

  • Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

  • Collaborative, team-oriented culture that embraces diversity

  • Professional development and unlimited growth opportunities

#GSSO

#LI-KP2

#LI-Hybrid

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you'll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients' AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You'll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It's an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that's reshaping the way we operate. If you're passionate about AI and want to be part of a team that's guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 120,000 USD - 167,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.


The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email toApplicantAccommodations@gartner.com.

Job Requisition ID:111912

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