Growth Marketer, SEM
Overview
We are seeking a highly hands-on, data-driven Growth Marketer focused on Search Engine Marketing (SEM) to drive performance across Google Ads and Microsoft Ads. This role is execution-heavy and ideal for someone who thrives in the platform daily, owns performance outcomes, and is passionate about scaling revenue efficiently.
You will be responsible for building, managing, and optimizing paid search campaigns across domestic and international markets, with a strong focus on ROI, testing, and continuous improvement.
Responsibilities
Execute and optimize SEM campaigns across Google Ads and Microsoft Ads
Build and manage campaigns, ad groups, keyword structures, and ad creatives
Own performance metrics including ROI, CAC, and revenue growth
Analyze campaign data and performance trends to drive ongoing optimization
Conduct A/B and multivariate testing to improve conversion rates
Manage budget pacing and bidding strategies (including automated bidding tools)
Identify opportunities to expand into new markets and launch localized campaigns
Partner with Product and Engineering teams to improve conversion funnels and performance
Contribute to internal tools, automation, and workflow improvements
Stay current on platform updates, industry trends, and best practices
Qualifications
5+ years of hands-on SEM experience managing Google Ads and Microsoft Ads
Strong experience with bulk tools such as Google Ads Editor and Microsoft Ads Editor
Deep understanding of bidding strategies including tROAS and tCPA
Proven ability to build and optimize complex SEM campaigns at scale
Strong analytical skills with experience using Excel or Google Sheets (pivot tables, VLOOKUP, etc.)
Experience with analytics tools such as Google Analytics, Mixpanel, or similar
High attention to detail and strong problem-solving ability
Self-starter who thrives in a fast-paced, ambiguous environment
Preferred Qualifications
Experience in a high-growth or startup environment
Background in travel, marketplace, or ecommerce businesses
Experience with localization and international campaign expansion
Familiarity with attribution modeling and performance measurement frameworks
Exposure to AI tools and automation workflows in marketing
Company Description
W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.
We’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.
Our Services
W3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.
We specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.
We are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.
Our Expertise
W3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.
As a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.