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Sem Manager Jobs in Alabama (NOW HIRING)

SPECTRUM

Account Manager

Birmingham, AL · On-site

$27K/yr

Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and ... managed services to marketing decision-makers with brands and/or independent ad agencies

SPECTRUM

Sales Account Executive

Birmingham, AL · On-site

$27K/yr

... SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to ...

SPECTRUM

Account Executive Sales

Birmingham, AL · On-site

$27K/yr

... SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to ...

SPECTRUM

Advertising Account Executive

Birmingham, AL · On-site

$27K/yr

... SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to ...

SPECTRUM

Advertising Sales Representative

Birmingham, AL · On-site

$27K/yr

... SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to ...

Townsquare Media

Digital Sales Manager

Tuscaloosa, AL · On-site

Digital Sales Manager *This is a full-time, in-office opportunity. * Why Townsquare Media Group ... SEO, web design, and programmatic marketing . Founded in 2010, Townsquare Ignite is the fastest ...

Townsquare Media

Digital Sales Manager

Tuscaloosa, AL · On-site

Digital Sales Manager *This is a full-time, in-office opportunity. * Why Townsquare Media Group ... SEO, web design, and programmatic marketing . Founded in 2010, Townsquare Ignite is the fastest ...

Townsquare Media

Digital Sales Manager

Tuscaloosa, AL · On-site

Digital Sales Manager *This is a full-time, in-office opportunity. * Why Townsquare Media Group ... SEO, web design, and programmatic marketing . Founded in 2010, Townsquare Ignite is the fastest ...

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Showing results 41-60

All JobsSem JobsSem Manager JobsSem Manager Jobs in Alabama

Sem Manager information

See Alabama salary details

$38.1K

$66.8K

$95.6K

How much do sem manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for sem manager in Alabama is $66,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,200.00 and $75,700.00 per year, depending on experience, location, and employer.

What is a SEM manager?

A SEM Manager, or Search Engine Marketing Manager, is responsible for planning, implementing, and managing a company's paid search advertising campaigns. Their main goal is to maximize the return on investment (ROI) from ads on search engines like Google and Bing. SEM Managers analyze keyword trends, optimize ad copy, manage bidding strategies, and track campaign performance to increase website traffic and conversions. They often collaborate with other marketing teams and stay updated on changes in the digital advertising landscape.

What are the key skills and qualifications needed to thrive as a SEM manager, and why are they important?

To thrive as a SEM Manager, you need expertise in search engine marketing strategies, data analysis, and a strong understanding of PPC platforms, often supported by a degree in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and relevant certifications (such as Google Ads Certification) is typically required. Outstanding analytical thinking, attention to detail, and communication skills help SEM Managers optimize campaigns and collaborate with stakeholders. These competencies are crucial for driving measurable online traffic, maximizing ROI, and achieving business goals in a competitive digital landscape.

How does a SEM manager typically collaborate with other departments to achieve campaign goals?

A SEM Manager regularly works with teams such as marketing, content, design, and analytics to create and optimize paid search campaigns. Collaboration involves aligning on campaign messaging, ensuring landing pages are conversion-friendly, and sharing performance data to refine strategies. Open communication and regular meetings help the SEM Manager coordinate efforts, address challenges, and leverage expertise from different departments to maximize ROI and meet business objectives.

What are the most commonly searched types of Sem jobs in Alabama?

The most popular types of Sem jobs in Alabama are:

What are popular job titles related to Sem Manager jobs in Alabama?

For Sem Manager jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Sem Manager jobs in Alabama look for?

The top searched job categories for Sem Manager jobs in Alabama are:

What cities in Alabama are hiring for Sem Manager jobs?

Cities in Alabama with the most Sem Manager job openings:

Sem Manager jobs near you
Infographic showing various Sem Manager job openings in Alabama as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, 1% Temporary, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $66,797 per year, or $32.1 per hour.

Director, Digital Operations, Merchandising & Marketing

Genuine Parts Company

Birmingham, AL • On-site

Full-time

Medical, Retirement, PTO

Posted 27 days ago

Genuine Parts Company rating

7.3

Company rating: 7.3 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

215th of 427 rated retail wholesalers

Job description

SUMMARY:
The Director of Digital Operations, Merchandising & Marketing is responsible for maximizing the performance, growth, and operational excellence of Motion's digital business. This role owns day-to-day commercial performance across digital channels, ensuring customers can efficiently discover, evaluate, and purchase products while driving revenue growth, conversion, customer retention, and operational reliability. The role leads Digital Operations, Merchandising, Analytics, and Digital Marketing functions supporting Motion's commerce platforms across North America. Responsibilities span product discovery, search, navigation, digital merchandising, catalog performance, demand generation, lifecycle marketing, site operations, and performance analytics. Working closely with Product Management, Customer Success, Technology, Sales, and Operations, this leader ensures the digital channel consistently delivers exceptional customer experiences and measurable business results. The Director of Digital Operations oversees a large-scale digital business with accountability for revenue growth, operational performance, customer engagement, and marketing effectiveness.
You must be eligible to work in the US without Visa Sponsorship
JOB DUTIES
  • Owns day-to-day performance of Motion's digital business, with accountability for revenue growth, conversion, customer engagement, and operational excellence.
  • Establishes operating rhythms, dashboards, and performance reviews that provide visibility into digital business health and key performance indicators.
  • Monitors and optimizes critical customer journeys, identifying opportunities to improve conversion, reduce friction, and increase customer satisfaction.
  • Ensures operational readiness for platform releases, promotions, seasonal events, and major business initiatives.
  • Oversees site operations and the ongoing management of business-critical capabilities including pricing, promotions, compliance requirements, account management, and other operational processes required to run the digital business effectively.
  • Leads digital merchandising strategy and execution across Motion's product portfolio.
  • Owns product discovery experiences including search, browse, navigation, category management, filtering, and product recommendation capabilities.
  • Manages search relevance, synonym libraries, taxonomy structures, category hierarchies, and browse experiences to improve findability and conversion.
  • Establishes digital shelf standards that ensure products meet content, attribute, image, and merchandising requirements.
  • Partners with suppliers and internal stakeholders to improve product content quality, completeness, and customer decision-support information.
  • Optimizes product placement, category strategies, featured assortments, cross-sell recommendations, substitute products, and promotional merchandising programs.
  • Monitors merchandising performance and continuously improve search success, browse engagement, conversion, and average order value.
  • Partners with enterprise product data and PIM teams to improve catalog quality, product enrichment, and digital readiness across the assortment.
  • Leads digital analytics, business intelligence, and performance reporting for the eCommerce channel.
  • Develops and maintains executive dashboards, KPI reporting, funnel analytics, and performance scorecards.
  • Analyzes customer behavior, traffic patterns, conversion trends, retention performance, and revenue drivers to identify growth opportunities.
  • Manages digital experience analytics capabilities including journey analysis, session replay, heatmaps, friction analysis, and behavioral insights.
  • Delivers actionable recommendations that improve customer experience, merchandising effectiveness, marketing performance, and business outcomes.
  • Develops and executes digital marketing strategies that drive customer acquisition, engagement, retention, and revenue growth.
  • Directs investments across SEO, AI search optimization, paid search, paid social, display, retargeting, email marketing, and emerging digital channels.
  • Leads digital lifecycle marketing programs designed to increase onboarding, engagement, retention, reactivation, and customer lifetime value.
  • Executes digital segmentation, personalization, and audience targeting strategies that improve relevance and campaign performance.
  • Partners with Sales, Product Management, Technology, Marketing, and Customer
  • Success teams to align digital programs with business priorities and customer needs, and to measure adoption, identify friction points and quantify overall business impact.
  • Partner with Technology and Marketing teams to maximize the value of the Customer
  • Relationship Management (CRM) and Customer Data Platform (CDP) to enable audience segmentation, personalization, lifecycle marketing, automation, and data-driven campaign optimization.
  • Measures and optimizes digital marketing effectiveness through attribution modeling, performance analytics, and return-on-investment analysis.
  • Builds and leads high-performing teams across Digital Operations, Merchandising, Analytics, and Digital Marketing.
  • Establishes scalable processes, operating models, governance structures, and performance management frameworks.
  • Develops and executes integrated B2B demand generation strategies that drive qualified leads, accelerate pipeline growth, and increase digital-sourced revenue.
  • Leads cross-functional initiatives that improve digital performance, operational efficiency, customer engagement, and revenue growth.
  • Manages budgets, vendor relationships, agency partnerships, and investment priorities to maximize business value.
  • Fosters a culture of accountability, continuous improvement, data-driven decision making, and customer-centric execution.
  • Develops future leaders and strengthen digital commerce capabilities across the organization.
  • Performs other duties as assigned.

EDUCATION & EXPERIENCE
  • Typically requires a Bachelor's degree and ten (10) or more years of related experience or an equivalent combination.

KNOWLEDGE, SKILLS, ABILITIES
  • Deep expertise in digital commerce operations, merchandising, digital marketing, and business performance management.
  • Proven success managing revenue-generating digital businesses and driving measurable improvements in growth, conversion, customer retention, and profitability.
  • Strong understanding of digital merchandising, search optimization, product discovery, taxonomy management, product content strategy, and catalog operations.
  • Experience leading SEO, paid media, lifecycle marketing, marketing automation, customer segmentation, personalization, and demand generation programs.
  • Strong analytical capabilities, including experience leveraging digital analytics, business intelligence, customer behavior data, and performance reporting to drive decisions.
  • Demonstrated ability to identify operational challenges, optimize business processes, and improve customer experiences through data-driven problem solving.
  • Experience leading cross-functional initiatives and influencing stakeholders across
  • Product, Technology, Marketing, Sales, Operations, and Customer Success organizations.
  • Proven leadership experience building and developing high-performing teams.
  • Strong business and financial acumen, including budget management, investment prioritization, and performance accountability.
  • Excellent communication, presentation, and stakeholder management skills.
  • Ability to balance strategic planning with hands-on operational execution in a fast-paced, growth-oriented environment.

PHYSICAL DEMANDS:
LICENSES & CERTIFICATIONS: None required.
SUPERVISORY RESPONSIBILITY:
  • 5-10 Direct Reports
  • 5-10 Indirect Reports

BUDGET RESPONSIBILITY: Yes
COMPANY INFORMATION:
Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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