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Segment Manager Jobs in Florida (NOW HIRING)

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Segment Manager information

What does a segment manager do?

A Segment Manager is responsible for overseeing and driving the growth of a specific market segment within a company. They analyze market trends, identify opportunities, develop strategies, and coordinate with sales, marketing, and product teams to meet business objectives for their targeted segment. Their role involves understanding customer needs, monitoring competitors, and ensuring that the company's offerings remain competitive and relevant. Segment Managers play a key role in shaping the direction of product development and go-to-market strategies for their assigned segment.

What are the key skills and qualifications needed to thrive as a segment manager, and why are they important?

To excel as a Segment Manager, you need strong analytical abilities, market segmentation expertise, and a background in business or marketing, often supported by a relevant degree. Familiarity with CRM platforms, data analysis tools, and industry-specific software is typically required. Outstanding communication, leadership, and strategic thinking are vital soft skills for building relationships and driving results. These capabilities enable effective management of targeted market segments, ensuring business growth and competitive advantage.

How does a segment manager typically collaborate with sales and product teams to drive business growth?

Segment Managers work closely with both sales and product teams to ensure that market strategies are aligned with customer needs and company objectives. They often analyze market data and customer feedback to identify growth opportunities within their designated segment. Regular meetings and cross-functional projects are common, allowing Segment Managers to share insights, refine product offerings, and support sales initiatives. This collaborative approach helps ensure the business effectively targets and serves key customer groups, driving revenue and market share.

What is the difference between Segment Manager vs Product Manager?

AspectSegment ManagerProduct Manager
Required CredentialsBachelor's degree, industry-specific certificationsBachelor's degree, often certifications in product management
Work EnvironmentFocus on specific market segments, sales, and marketing teamsCross-functional teams including engineering, marketing, and design
Employer & Industry UsageCommon in retail, finance, and consumer goodsWidely used across tech, software, and manufacturing
Search & Comparison IntentUnderstanding segment-specific roles and responsibilitiesUnderstanding product lifecycle and management duties

While both roles involve strategic planning, a Segment Manager focuses on specific market segments, analyzing customer needs and driving sales within that segment. A Product Manager oversees the development and lifecycle of a product, coordinating cross-functional teams to meet market demands. The roles often overlap in industry but differ in scope and focus.

What is a regional segment manager?

A regional segment manager is a professional responsible for overseeing a specific geographic area within a company's market segments. They develop strategies, manage teams, and ensure sales and operational goals are met in their assigned region, often requiring strong leadership and market analysis skills.

What are the most commonly searched types of Segment jobs in Florida?

The most popular types of Segment jobs in Florida are:

What job categories do people searching Segment Manager jobs in Florida look for?

The top searched job categories for Segment Manager jobs in Florida are:

What cities in Florida are hiring for Segment Manager jobs?

Cities in Florida with the most Segment Manager job openings:

Segment Manager jobs near you
Infographic showing various Segment Manager job openings in Florida as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution.

Marketing Automation Manager

Techvilla Solutions

West Park, FL • On-site

Full-time

Posted 3 days ago

New

Job description

We are seeking an experienced Marketing Automation Manager with strong expertise in Salesforce Marketing Cloud (SFMC), marketing automation, CRM data, and customer lifecycle programs. The ideal candidate will have hands-on experience with Journey Builder, Automation Studio, Content Builder, Data Extensions, AMPscript, SQL, and Databricks, along with strong cross-functional collaboration and process management skills.

Required Technical Skills

* Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
* Expertise in Journey Builder, Automation Studio, Content Builder, and Data Extensions.
* Advanced AMPscript experience, including troubleshooting, personalization, and dynamic content development.
* Experience working with Databricks and enterprise data environments.
* Strong knowledge of SQL and data analysis for audience segmentation, campaign execution, and reporting.
* Experience with CRM data management, data segmentation, and customer data workflows.
* Strong understanding of marketing automation platforms, campaign execution, and lifecycle marketing.

Roles & Responsibilities

* Design, build, execute, and optimize marketing automation campaigns and customer journeys using Salesforce Marketing Cloud.
* Develop and manage Journey Builder journeys, Automation Studio workflows, Content Builder assets, and Data Extensions.
* Create and troubleshoot advanced AMPscript for personalization, dynamic content, and complex marketing use cases.
* Develop audience segments and data workflows using SQL and CRM data.
* Integrate and leverage data from Databricks to support marketing automation and customer engagement programs.
* Implement lifecycle marketing programs across customer acquisition, engagement, retention, and re-engagement.
* Ensure campaign data, segmentation, personalization, and automation processes are accurate and reliable.
* Partner with marketing, CRM, data, analytics, and technology teams to deliver integrated automation solutions.
* Establish and maintain quality assurance, testing, documentation, and campaign governance processes.
* Troubleshoot automation, data, personalization, and journey execution issues.
* Monitor campaign performance and identify opportunities to improve customer engagement and operational efficiency.
* Document automation workflows, processes, configurations, and best practices.
* Support Salesforce Marketing Cloud administration and platform enhancements as required.

Preferred Skills

* Marketing automation strategy and execution.
* Strong experience with lifecycle marketing programs.
* Salesforce Marketing Cloud administration and configuration.
* CRM data management and customer segmentation.
* Advanced SQL and data analysis.
* Experience with data platforms such as Databricks.
* Strong cross-functional collaboration and stakeholder management.
* Experience establishing process documentation, QA, testing, and governance.
* Strong analytical, problem-solving, and communication skills

Apply