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Marketing & Brand Specialist

Air Tech of Central Florida

Longwood, FL • Remote

$20 - $25/hr

Part-time

Posted 28 days ago

Job description

Show Us Your Work: (otherwise you will not be taken in consideration)

Provide links to three business social media accounts you've personally managed.
For each account, tell us:
  • What you created.
  • What tools you used.
  • How you measured success.

Marketing & Brand Specialist (Part-Time, Remote)
Air Tech of Central Florida
Remote (United States Only)
Eastern or Central Time Zone Preferred
Florida Applicants Encouraged to Apply
Part-Time | 20–25 Hours per Week
Pay: $25–30 per Hour (Based on Experience & Portfolio)
Join Our Growing Team
Air Tech of Central Florida is a family-owned HVAC and Plumbing company that has proudly served Central Florida since 1988.
We're known for honest recommendations, quality workmanship, and exceptional customer service. As we continue to grow, we're looking for someone who is passionate about marketing, enjoys being creative, and wants to help build one of Central Florida's most respected home service companies.
If you enjoy creating content that actually generates business—not just likes and followers—we'd love to hear from you.
About the Position
This is not just a social media position.
We're looking for someone who can help manage and grow our entire marketing presence.
You'll work directly with the owner to plan, create, and manage marketing campaigns that generate:
  • Phone calls.
  • Online bookings.
  • Maintenance memberships.
  • Replacement estimates.
  • Plumbing service calls.
  • Long-term customer relationships.

You'll help create consistent branding across our website, social media, email campaigns, direct mail, Google Business Profile, and more.
If you enjoy taking an idea and turning it into a complete marketing campaign, this position is for you.
What You'll Do:
Digital Marketing
Create and manage marketing campaigns across:
  • Facebook
  • Instagram
  • LinkedIn
  • Google Business Profile
  • Email Marketing
  • SMS Marketing
  • Our WordPress Website
Website & SEO
You'll help:
  • Update our WordPress website.
  • Create landing pages.
  • Write blog articles.
  • Improve local SEO.
  • Create seasonal promotions.
  • Update service pages.
  • Improve website conversions.
Social Media
Create engaging content including:
  • Graphics
  • Reels
  • Educational Posts
  • Before & After Projects
  • Technician Spotlights
  • Customer Testimonials
  • Seasonal Promotions
Graphic Design
Design professional marketing materials including:
  • Flyers
  • Coupons
  • Postcards
  • Door Hangers
  • Email Graphics
  • Social Media Graphics
  • Website Banners
  • Recruiting Materials
  • Sales Sheets
Email & SMS Campaigns
Create campaigns for:
  • Seasonal HVAC promotions
  • Plumbing specials
  • Membership reminders
  • Customer newsletters
  • Referral campaigns
  • Special offers
  • Customer follow-ups
Video Editing
Create short-form videos for:
  • Facebook
  • Instagram
  • YouTube Shorts
  • Recruiting
  • Educational Content
  • Project Highlights
Content Writing
Write:
  • Blog Articles
  • Service Pages
  • Educational Articles
  • Promotional Offers
  • Google Business Profile Posts
  • Customer Success Stories
  • Press Releases
  • Newsletters
Marketing Organization
Help organize:
  • Marketing Calendar
  • Campaigns
  • Photos & Videos
  • Brand Assets
  • Design Templates
  • Marketing Files
Analytics & Reporting
Track campaign performance including:
  • Website Traffic
  • Landing Page Conversions
  • Email Performance
  • Social Media Performance
  • QR Code Tracking
  • Call Tracking
  • Campaign ROI
  • Prepare simple monthly reports with recommendations for improvement.

Software You'll Use
Experience with these tools is strongly preferred:
Required:
  • Canva
  • WordPress
  • Google Workspace
  • Social Media Platforms
  • ChatGPT or similar AI tools
Nice to Have:
  • Elementor
  • ServiceTitan
  • Google Analytics
  • Google Search Console
  • Meta Business Suite
  • Mailchimp
  • Constant Contact
  • CapCut
  • Adobe Express
  • Photoshop
  • Premiere Pro

What We're Looking For
We're looking for someone who:
  • Loves creating content.
  • Enjoys learning new technology.
  • Is organized and dependable.
  • Pays attention to detail.
  • Can work independently.
  • Meets deadlines.
  • Communicates well.
  • Takes initiative.
  • Enjoys solving problems.
  • Wants to grow professionally.
  • Experience with HVAC or Plumbing is not required.
We'll teach you our industry.
Our Core Values
At Air Tech, we believe in:
  • Doing the Right Thing.
  • Treating Customers Like Family.
  • Taking Pride in Our Work.
  • Continuous Learning.
  • Accountability.
  • Teamwork.
  • Delivering Exceptional Service.
If these values sound like you, you'll fit right in.
What Success Looks Like:
First 30 Days:
  • Learn our company, services, and marketing.
  • Review our website and social media.
  • Organize existing marketing assets.
  • Build a 90-day marketing calendar.
  • Become familiar with our branding and customer base.
Within 60 Days:
  • Launch email and SMS campaigns.
  • Publish regular social media content.
  • Create your first landing page.
  • Write two SEO blog articles.
  • Improve Google Business Profile activity.
Within 90 Days:
You'll be managing our marketing with confidence by:
  • Planning and executing campaigns independently.
  • Publishing content consistently.
  • Tracking marketing performance.
  • Maintaining our marketing calendar.
  • Recommending improvements based on results.
  • Launching complete campaigns from concept to completion.
Why Join Air Tech?
  • You'll work directly with the owner and play an important role in the future growth of our company.
  • Your ideas will be heard.
  • Your work will have a measurable impact.
  • You'll gain experience in every aspect of digital marketing—not just social media.
  • This is an opportunity to build your career with an established, award-winning family-owned company.

Compensation & Growth:
  • Pay: $25–30 per hour, depending on experience, portfolio, and skill level.
  • This position starts at 20–25 hours per week with the opportunity to grow into a full-time Marketing Manager position as our company continues to expand.
  • We're looking for someone who wants to build a long-term career—not just another part-time job.
Benefits:
  • Flexible remote work schedule.
  • Paid training on HVAC & Plumbing services.
  • Opportunity to learn advanced AI marketing tools.
  • Work directly with company leadership.
  • Professional growth opportunities.
  • Opportunity for increased hours.
  • Build your career with an award-winning company serving Central Florida since 1988.
Our Hiring Process
To apply, please submit:
  • Resume
  • Short cover letter
  • Portfolio (if available)
  • Links to social media accounts you've managed
  • Examples of marketing campaigns you've created
Finalists will be invited to complete a small paid marketing exercise (approximately 2–3 hours).

This allows us to better understand your creativity, organization, communication skills, and marketing approach while respecting your time.
Screening Questions:
Your First 30 Days:
  • Imagine you start working at Air Tech tomorrow.
  • In 300 words or less, describe what your first 30 days would look like.
  • How would you organize and improve our marketing?
Show Us Your Work:
Provide links to three business social media accounts you've personally managed.
For each account, tell us:
  • What you created.
  • What tools you used.
  • How you measured success.
Tell Us About a Campaign:
Describe one marketing campaign you're most proud of.
Please include:
  • Your role
  • The goal
  • The tools you used
  • The measurable results
Marketing Exercise
Air Tech wants to promote a:
  • $150 Water Heater Flush + Home Plumbing Inspection

Briefly explain how you would market this offer using:
  • Facebook & Instagram
  • Email
  • SMS
  • Landing Page
  • Google Business Profile
  • Direct Mail
  • Short Video
Keep your answer under 300 words.
  • AI Experience

Which AI tools have you used?
Examples include:
  • ChatGPT
  • Claude
  • Gemini
  • Canva AI
  • Adobe Firefly
  • CapCut AI

How do you use AI to improve your work?

Why Air Tech?
Tell us why you think you'd be a great fit for Air Tech of Central Florida.
Ready to Build Something Great?
We're not looking for someone to simply create social media posts.
We're looking for someone who wants to help build one of Central Florida's most respected HVAC and Plumbing companies.
If you're creative, organized, eager to learn, and excited about seeing your work generate real business results, we'd love to hear from you.
Join us, grow with us, and help shape the future of Air Tech of Central Florida.