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Marketing Manager – Bastion Collection

Location: Miami, FL (On-site, 5 days a week)
Employment Type: Full-time

Bastion Collection is seeking a highly skilled and creative Marketing Manager to lead marketing efforts for our new restaurant and private members club opening in Brickell in late 2025. This role is ideal for a strategic thinker with a passion for hospitality, content creation, and brand storytelling, who thrives in a fast-paced, collaborative environment.

Key Responsibilities Cross-Functional Coordination

• Act as the on-property liaison between Bastion Corporate Marketing and the on-site operational, culinary, and membership teams.

• Collaborate with leadership to activate brand moments, including seasonal promotions, holidays, and high-profile partnerships.

• Support the membership team in engagement and retention strategies.

• Partner with the building management team to streamline member communications.

Content Creation & Social Media

• Develop and execute a monthly content calendar for the restaurant and club.

• Write engaging captions and create content for Instagram (posts, Stories, Reels).

• Produce weekly Reels highlighting programming, partnerships, chef spotlights, and behind-the-scenes content.

• Oversee community management, including responding to DMs and comments and engaging with the local community.

• Track social media analytics and adjust strategies to maximize results.

Email Marketing & CRM

• Create and manage email marketing campaigns (newsletters, event invites, promotions).

• Optimize the SevenRooms CRM database.

• Analyze engagement metrics and report on campaign performance.

Digital Marketing

• Manage third-party listings (Google, Yelp, etc.).

• Coordinate paid ad campaigns.

• Support the operations team in managing online reviews.

Booking & Digital Platforms

• Optimize and maintain third-party booking platforms (Resy, OpenTable).

• Provide updated copy and curated images in collaboration with the Director of Restaurants.

Website Management

• Maintain and update the website with accurate information, including menus, hours, and programming details.

• Manage and respond to website inquiries.

Photo & Video Content

• Coordinate photo and video shoots for restaurant and club marketing needs.

• Maintain an organized content library.

Collateral & Creative Production

• Manage production of digital and print marketing collateral, including menus, event signage, partnership assets, and invitations.

• Oversee design (via agencies/freelancers), printing, and rollout of materials.

Partnerships, Programming & Events

• Assist in planning and executing brand partnerships, seasonal activations, and member programming.

• Align all external-facing communications and materials with brand standards.

• Manage timelines, production schedules, and marketing rollouts for events.

• Coordinate with PR and media partners.

PR/Media

• Provide the agency of record with the information and assets needed for property promotion.

• Manage press visits and media logistics.

Copywriting & Brand Voice

• Craft high-quality copy for social, email, web, and collateral that reflects the brand’s refined, warm, playful, and sophisticated tone.

• Support storytelling efforts for chefs, design, and the overall member and guest experience.

Membership Marketing & Communications

• Collaborate with the Membership team on member communications.

• Create and deploy member email campaigns via PeopleVine.

• Manage content updates in the members-only app.

• Develop marketing materials for member programming, such as event invitations, weekly digests, and on-site signage.