Search Rater Jobs in Houston, TX (NOW HIRING)

Our associates celebrate lives. We celebrate our associates.

JOB RESPONSIBILITIES 

Generate Actionable Insights

• Analyze website performance and customer behavior to identify opportunities that increase traffic, engagement, and lead generation.
• Deliver actionable insights that inform business strategy, website UX decisions, marketing investments and customer acquisition efforts.
• Lead recurring business reviews that highlight key trends, drivers of performance, and recommended actions.
• Conduct ad hoc analyses to support executive decision-making and strategic initiatives.

Lead Digital Measurement & Reporting

• Own the digital website measurement strategy using Google Analytics 4 (GA4) and ongoing optimizations.
• Develop executive dashboards and KPI reporting that provide meaningful business insights.
• Ensure data accuracy, governance, and consistent measurement across all digital initiatives.
• Continuously improve reporting processes to increase efficiency, consistency, and usability.

Channel Marketing Analytics

• Measure and analyze the performance of digital marketing channels, including Organic Search (SEO), Paid Search, Google Business Profile, Email, Social Media, Referral, Direct, and emerging AI-driven traffic sources.
• Develop channel-level insights that evaluate traffic quality, customer engagement, lead generation, conversion rates, and return on marketing investment.
• Partner with Digital Marketing teams to identify opportunities to improve acquisition strategies, optimize marketing spend, and maximize lead generation across channels.
• Evaluate attribution models and customer journeys to understand how channels work together to influence conversion.
• Identify emerging trends, shifts in channel performance, and competitive changes, providing proactive recommendations that improve overall marketing effectiveness.

Optimize Customer Experience

• Analyze customer journeys to identify friction points, abandonment, and barriers to conversion.
• Recommend improvements to website navigation, content, forms, scheduling experiences, and conversion funnels that improve usability and increase qualified leads.

Monitor Search & AI Performance

• Partner with SEO to monitor trends affecting Google Search and emerging AI-powered search experiences.
• Identify technical issues, indexing challenges, content gaps, and changes in customer search behavior that may impact website visibility and traffic.

Drive Continuous Optimization

• Own the digital analytics backlog
• Partner with Product, UX, Engineering, Paid Media, and SEO teams to measure experiments, evaluate new initiatives, and prioritize improvements based on data and expected business impact.
• Foster a culture of continuous testing, learning, and optimization across the digital organization.
• Continuously evaluate emerging measurement capabilities and recommend improvements.
• This is not intended to be an all-inclusive list of the essential functions or duties related to this job

MINIMUM REQUIREMENTS

Education

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Computer Science, or a related field.

Experience

• 5+ years of experience in digital analytics, web analytics, or marketing analytics.
• Experience building executive dashboards using Power BI, Looker Studio, Tableau, or similar visualization tools.
• Experience working with large, enterprise websites and translating complex data into strategic business recommendations.

Knowledge, Skills and Abilities

• Advanced expertise with Google Analytics 4 (GA4) and Google Tag Manager.
• Strong understanding of customer journey analysis, conversion optimization, SEO measurement, and digital marketing analytics.
• Excellent communication, storytelling, and presentation skills.

WORK CONDITIONS                                                                  

• Work indoors during all seasons and weather conditions
• Comply with Corporate dress code policy

• Sitting continuously for many hours per day, up to 6 hours per day
• Climbing stairs to access buildings frequently

• Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

• Working beyond “standard” hours as the need arises

We are proud to be North America's leading provider of funeral, cremation and cemetery services.

Our nearly 25,000 associates are driven by our guiding purpose to compassionately support families during their most difficult times, celebrate the significance of life and preserve memories that transcend generations.

We’ve created a culture of Service Excellence to our families and to each other. It’s the reason more than 600,000 families turn to us each year to care for their loved ones.