ZipRecruiter

Log In

1

Search Engine Rater Jobs in Maryland (NOW HIRING)

Media Works Ltd

Paid Search Specialist

Baltimore, MD · Hybrid

This role leads the efforts to increase site visibility, click through rates, and conversion rates for Media Works clients. Successful candidates will plan and build out SEM campaigns from start to ...

Media Works

Paid Search Specialist

Baltimore, MD · On-site

$55K - $65K/yr

This role leads the efforts to increase site visibility, click through rates, and conversion rates for Media Works clients. Successful candidates will plan and build out SEM campaigns from start to ...

Media Works

Paid Search Specialist

Baltimore, MD · On-site

This role leads the efforts to increase site visibility, click through rates, and conversion rates for Media Works clients. Successful candidates will plan and build out SEM campaigns from start to ...

Media Works Ltd

Paid Search Specialist

Baltimore, MD · On-site

$55K - $65K/yr

This role leads the efforts to increase site visibility, click through rates, and conversion rates for Media Works clients. Successful candidates will plan and build out SEM campaigns from start to ...

Duckpin

Digital Marketing Specialist

Towson, MD · On-site

Execute and coordinate SEO, PPC, website, analytics, and digital marketing tasks * Perform keyword ... Experience improving landing pages and website conversion rates * Familiarity with industry ...

Duckpin

Digital Marketing Specialist

Towson, MD · On-site

Execute and coordinate SEO, PPC, website, analytics, and digital marketing tasks * Perform keyword ... Experience improving landing pages and website conversion rates * Familiarity with industry ...

Duckpin

Digital Marketing Specialist

Towson, MD · On-site

Execute and coordinate SEO, PPC, website, analytics, and digital marketing tasks * Perform keyword ... Experience improving landing pages and website conversion rates * Familiarity with industry ...

Duckpin

Digital Marketing Specialist

Towson, MD · On-site

$60K - $70K/yr

Execute and coordinate SEO, PPC, website, analytics, and digital marketing tasks * Perform keyword ... Experience improving landing pages and website conversion rates * Familiarity with industry ...

Mariner Finance

VP of Marketing

Nottingham, MD · On-site

$165K - $215K/yr

... SEO/SEM, while also driving cross-sell and upsell campaigns to increase customer lifetime value ... rate, and payback period. * Implement and ensure tracking of key metrics (full-funnel, repeat ...

Mariner Finance

VP of Marketing

Nottingham, MD · On-site

$165K - $215K/yr

... SEO/SEM, while also driving cross-sell and upsell campaigns to increase customer lifetime value ... rate, and payback period. * Implement and ensure tracking of key metrics (full-funnel, repeat ...

Mariner Finance

VP of Marketing

Nottingham, MD

$165K - $215K/yr

... SEO/SEM, while also driving cross-sell and upsell campaigns to increase customer lifetime value ... rate, and payback period. * Implement and ensure tracking of key metrics (full-funnel, repeat ...

next page

Showing results 1-20

All JobsSearch Engine Rater JobsSearch Engine Rater Jobs in Maryland

Search Engine Rater information

What are the key skills and qualifications needed to thrive as a search engine rater?

To thrive as a Search Engine Rater, you need strong analytical skills, attention to detail, and a good understanding of web search and internet culture, often supported by a high school diploma or higher. Familiarity with online evaluation tools, search engines, and sometimes proprietary rating guidelines is typically required. Excellent communication, time management, and the ability to follow complex instructions set top performers apart. These abilities ensure that search results are accurately evaluated, improving the quality and relevance of information presented to users.

What are some common challenges faced by search engine raters, and how can they be managed?

Search Engine Raters often encounter the challenge of interpreting complex guidelines and applying them consistently across a wide range of search queries and content. Staying up-to-date with frequent updates to these guidelines requires attention to detail and adaptability. Managing productivity within strict deadlines while avoiding repetitive strain can also be difficult. To succeed, it helps to review guideline updates regularly, take scheduled breaks, and engage with available support forums or training resources to clarify uncertainties.

What is a search engine rater?

Search Engine Raters are individuals who evaluate and rate the quality and relevance of search engine results. They help companies like Google and Bing improve their algorithms by providing feedback on how well search results meet user intent. Raters follow detailed guidelines to assess webpages, images, videos, and other content, ensuring search results are useful and accurate. This role typically involves working from home on a flexible schedule and requires attention to detail and strong analytical skills.

What is the difference between Search Engine Rater vs Search Engine Evaluator?

AspectSearch Engine RaterSearch Engine Evaluator
CredentialsTypically no formal certifications requiredOften similar, with some roles preferring familiarity with search algorithms
Work EnvironmentRemote, flexible hoursRemote, flexible hours
Industry UsageUsed by companies like Google and Bing for quality assessmentSimilar, used for improving search results quality
Job FocusRating search results based on relevance and qualityEvaluating and improving search engine algorithms and results

While both roles involve assessing search results, Search Engine Raters primarily rate the relevance and quality of search results, whereas Search Engine Evaluators may have a broader role in testing and improving search engine algorithms. Both positions are remote and require similar skills, making them closely related but distinct in scope.

What are popular job titles related to Search Engine Rater jobs in Maryland? For Search Engine Rater jobs in Maryland, the most frequently searched job titles are:
What job categories do people searching Search Engine Rater jobs in Maryland look for? The top searched job categories for Search Engine Rater jobs in Maryland are:
Search Engine Rater jobs near you
Infographic showing various Search Engine Rater job openings in Maryland as of July 2026, with employment types broken down into 88% Full Time, 9% Part Time, 2% Contract, and 1% Nights. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution.

SEO and Paid Search Specialist

Strategic Factory

Owings Mills, MD • On-site, Remote

$60K - $75K/yr

Other

Medical, Retirement, PTO

Re-posted 28 days ago

Job description

Description

Position Summary

The SEO and Paid Search Specialist is responsible for executing digital marketing strategies across search and paid media channels to meet client KPIs. Working within a defined strategy provided by the Client Services and Strategy teams, this role focuses on implementing best practices in SEO, PPC, and analytics to improve visibility, engagement, and conversions.


The ideal candidate combines analytical precision with hands-on technical skills in Google Ads, Microsoft Ads, and SEO platforms. This individual is proactive in optimizing performance, detail-oriented in tracking results, and committed to continuous learning in an ever-evolving digital landscape.


Essential Duties & Responsibilities

Search Engine Optimization (SEO)

  • Execute on-site, technical, and off-site SEO initiatives as defined in client strategies.
  • Conduct keyword research and apply insights to optimize content, metadata, and internal linking.
  • Perform technical SEO audits and implement recommendations (crawl errors, indexation, Core Web Vitals, schema, etc.).
  • Monitor and report SEO performance through Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog.
  • Manage local SEO, including Google Business Profile optimization and citation consistency.
  • Stay up to date on search algorithm changes and apply current SEO best practices.

Pay-Per-Click (PPC) & Paid Media

  • Build, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads based on approved strategies.
  • Conduct keyword research, audience targeting, and ad copy optimization to improve CTR and conversion rates.
  • Adjust bids, budgets, and targeting settings to meet performance goals (CPL, CPA, ROAS).
  • Set up conversion tracking and ensure accurate attribution in Google Analytics 4 and Google Tag Manager.
  • Monitor performance and generate reports with actionable insights and improvement recommendations.
  • Test new ad formats, responsive search ads, and performance max campaigns for continual optimization.

Analytics & Reporting

  • Measure and report on campaign KPIs, including traffic, conversions, and ROI.
  • Analyze data to identify trends, opportunities, and performance issues across SEO and PPC efforts.
  • Provide clear, data-backed updates to the Client Services team for client reporting.
  • Collaborate on tracking and attribution models to ensure marketing activities are accurately measured.

Collaboration & Execution

  • Work closely with the Client Services Director, strategy team, and creative/development teams to ensure smooth campaign execution.
  • Implement recommendations for landing page improvements and conversion optimization.
  • Maintain strong communication with internal stakeholders to align deliverables, timelines, and outcomes.
  • Proactively identify areas for improvement within campaigns and workflows.

Requirements

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • 4+ years of hands-on experience managing SEO and PPC campaigns, preferably in an agency setting.
  • Proficient with:
    • Google Ads, Microsoft Ads
    • Google Analytics 4, Google Tag Manager, Google Search Console
    • SEO tools: SEMrush, Ahrefs, Screaming Frog, or similar
    • CMS platforms such as WordPress
    • Microsoft  Excel/Google Sheets for data analysis and reporting
  • Demonstrated experience meeting or exceeding KPI goals for multiple clients.
  • Strong analytical and problem-solving skills, with attention to detail.
  • Excellent written and verbal communication skills for internal reporting and documentation.

Preferred Skills

  • Experience with paid social advertising (LinkedIn Ads, Meta Ads Manager).
  • Basic HTML/CSS knowledge for on-page SEO implementation.
  • Familiarity with call tracking and CRM systems (e.g., HubSpot, Zoho, Salesforce).
  • Google Ads and Google Analytics certifications are a plus.

Why Work for Strategic Factory

Financial stability. Start with a competitive base salary and earn promotions based on positive performance and measurable results.

Massive advancement opportunities. Join a rapidly growing company that's poised to double in size in the next three years.

Gorgeous work environment. Have you seen our building? Work alongside skilled professionals in our state-of-the-art facility.

Strategic benefits. Our comprehensive package includes health care, 401k, vacation and sick time, paid holidays, and other unique benefit options.

Uber-talented team members. Prepare to be inspired as you work alongside the very best and brightest talent the industry has to offer.

Engaging company culture. We may work hard, but we play hard, too! We host a variety of fun, team building activities throughout the year.


Strategic Factory is an Equal Opportunity Employer

Apply