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Search Engine Optimization Jobs in Washington, DC

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Search Engine Optimization information

See Washington, DC salary details

$39.1K

$76.3K

$116.7K

How much do search engine optimization jobs pay per year?

As of Aug 21, 2026, the average yearly pay for search engine optimization in Washington, DC is $76,324.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $84,900.00 per year, depending on experience, location, and employer.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and may focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics or SEMrush. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but it is accessible with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve employment prospects.

What are the most commonly searched types of Search Engine Optimization jobs in Washington, DC?

The most popular types of Search Engine Optimization jobs in Washington, DC are:

What are popular job titles related to Search Engine Optimization jobs in Washington, DC?

For Search Engine Optimization jobs in Washington, DC, the most frequently searched job titles are:

What job categories do people searching Search Engine Optimization jobs in Washington, DC look for?

The top searched job categories for Search Engine Optimization jobs in Washington, DC are:

Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Washington, DC as of August 2026, with employment types broken down into 77% Full Time, 18% Part Time, and 5% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $76,324 per year, or $36.7 per hour.

Website Project Specialist - WordPress & SEO

BluShark Digital

Washington, DC • On-site

$70K - $80K/yr

Full-time

Re-posted 24 days ago

Job description

We are seeking a detail-oriented and experienced WordPress and SEO Specialist to join our team. As a WordPress and SEO Specialist, you will be responsible for developing and maintaining our clients' WordPress websites, optimizing them for search engines, and ensuring that they meet our clients' needs. You will be collaborating with our website development and account management team to execute SEO strategies that will drive traffic and increase conversions.

As a member of our team, you will be involved in a variety of projects ranging from the initial website build to ongoing site maintenance. Collaboration is at the heart of our process at BluShark Digital, so you will work closely with other departments to complete various tasks tailored to meet each client's specific needs. This means you'll have the opportunity to collaborate with our onboarding, analytics, and content teams to deliver exceptional results.

In this position, you will be responsible for:

  • Developing and maintaining WordPress websites, including front-end design and back-end management, using WordPress themes and plugins.
  • Optimize website structure and technical aspects for search engines to improve website ranking and visibility.
  • Website testing and quality assurance
  • Integrate WordPress websites with CRM systems to improve lead capture and tracking.
  • Managing the entire process of a website, starting from the initial design and mockup phase and ending with its launch.
  • Providing technical assistance to our clients, ranging from setting up new email addresses to establishing redirects.

Nice to have:

  • Agency Experience
  • HTML & CSS Knowledge
  • Experience with Adobe Suite
  • Spanish Proficiency
  • Computer Science Background

Expected Compensation Range: $70,000–$80,000 annually. The salary range listed represents our anticipated compensation for this position. We are committed to offering competitive pay based on each candidate's unique experience, skills, and qualifications. While this range reflects our target compensation, exceptional candidates may be considered for compensation outside of the listed range when appropriate.

BluShark Digital is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment.

BluShark Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.