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Search Engine Optimization Jobs in Springfield, MO

jmark

Digital Marketing Strategist

Springfield, MO · On-site

$55K - $90K/yr

Analytics, SEO, AEO, & GEO * Act as the "source of truth" for all marketing data, providing deep-dive analysis into every stage of the marketing funel. * Implement and refine strategies for ...

Central Bancompany

Marketing Intern

Springfield, MO · On-site

$12.75 - $17/hr

... SEO enhancement of company website(s). * Exercise independent judgment under moderate supervision. * Conduct relationships and activities in compliance with established policies, procedures and ...

Care to Learn

Marketing Specialist

Springfield, MO · On-site

Support search engine optimization (SEO), digital advertising, and online engagement strategies. * Coordinate content calendars and assist with scheduling and publishing communications. Community ...

Care to Learn

Marketing Specialist

Springfield, MO

Support search engine optimization (SEO), digital advertising, and online engagement strategies. * Coordinate content calendars and assist with scheduling and publishing communications. Community ...

Nextiny

Entry Level Digital Marketer

Springfield, MO · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

EnthuZiastic

Growth Hacker - Remote

Springfield, MO · On-site

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

PATTERNS

AEM Product Manager

Springfield, MO · On-site

Understanding of SEO, web performance, and digital analytics. * Certification in Adobe Experience Cloud or Agile frameworks is a plus. Key Competencies * Strategic thinking with strong business ...

Hibu

Outside Sales Representative

Springfield, MO · Hybrid

$80K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Springfield, MO

Search Engine Optimization information

See Springfield, MO salary details

$31.4K

$61.3K

$93.7K

How much do search engine optimization jobs pay per year?

As of Jul 29, 2026, the average yearly pay for search engine optimization in Springfield, MO is $61,298.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,200.00 and $68,200.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities in digital marketing, often requires staying updated with algorithm changes, and can be pursued as a freelance or in-house role with certifications and experience.

How much does SEO get paid?

Salaries for Search Engine Optimization (SEO) specialists vary based on experience, location, and skill level. Entry-level SEO roles typically pay between $40,000 and $60,000 annually, while experienced professionals or those in senior positions can earn $70,000 to over $100,000 per year. Certifications in digital marketing tools and strong analytical skills can influence earning potential.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) is continuously evolving as search engines update their algorithms, emphasizing user experience, quality content, and technical optimization. SEO professionals need to stay current with changes in ranking factors, such as AI integration and voice search, and develop skills in analytics and content strategy to remain effective.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What job categories do people searching Search Engine Optimization jobs in Springfield, MO look for? The top searched job categories for Search Engine Optimization jobs in Springfield, MO are:
What cities near Springfield, MO are hiring for Search Engine Optimization jobs? Cities near Springfield, MO with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Springfield, MO as of July 2026, with employment types broken down into 87% Full Time, 8% Part Time, 3% Contract, and 2% Nights. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $61,298 per year, or $29.5 per hour.
Technical SEO Specialist - Onsite

Technical SEO Specialist - Onsite

Bass Pro Shops

Springfield, MO • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted yesterday

Bass Pro Shops rating

6.5

Company rating: 6.5 out of 10

Based on 426 frontline employees who took The Breakroom Quiz

15th of 39 rated national retailers

Job description

The Technical SEO Specialist will work within the Search Engine Optimization and OmniSearch team to support and execute advanced technical SEO initiatives across the enterprise digital ecosystem. This role is responsible for optimizing organic search visibility, AI discoverability, crawlability, indexation, structured data, and overall site health across ecommerce, content, local, and brand experiences.
This position will play a critical role in helping drive scalable SEO solutions through technical audits, automation, APIs, GitHub workflows, structured data implementation, enterprise CMS integrations, and collaboration with development teams. The ideal candidate combines strong SEO expertise with technical problem-solving skills and a passion for emerging AI search technologies including Google AI Overviews, Gemini, ChatGPT, and other LLM-driven discovery platforms.
Working closely with cross-functional partners including Digital Commerce, IT, Development, Product, Analytics, UX, Brand Marketing, Content, Merchandising, and agency partners, this role will help improve organic visibility, traffic, conversion rate, and revenue across multiple digital properties.
This is an onsite position, that requires being in-office at our headquarters in Springfield, Missouri.
ESSENTIAL FUNCTIONS:
Technical SEO Execution & Optimization
  • Execute and support enterprise Technical SEO strategies designed to improve crawlability, indexation, rankings, traffic, and conversion performance
  • Conduct comprehensive technical SEO audits across websites, mobile experiences, content hubs, and ecommerce platforms
  • Identify and resolve technical SEO issues related to:
    • Indexation
    • Crawl efficiency
    • Canonicalization
    • Internal linking
    • Redirect management
    • Structured data/schema markup
    • JavaScript rendering
    • Site speed/Core Web Vitals
    • XML sitemaps
    • Robots.txt governance
    • Duplicate content
    • Faceted navigation
    • International SEO
  • Monitor and troubleshoot SEO issues using platforms such as Google Search Console, Screaming Frog, Conductor, Ahrefs, SEMrush, Adobe Analytics, GA4, and related enterprise SEO tools
  • Support structured data and entity optimization initiatives to improve visibility within AI-powered search experiences and rich results

Development & Automation
  • Work directly with development teams to ensure SEO best practices are integrated into website releases and sprint planning
  • Utilize GitHub and related version control workflows to review, document, validate, and manage SEO-related code deployments and technical requirements
  • Collaborate with developers on implementation of:
    • SSR (Server-Side Rendering)
    • React/JavaScript SEO best practices
    • API integrations
    • Structured data frameworks
    • Headless CMS environments
    • Performance optimization
  • Build or assist in developing internal SEO tools, automation workflows, scripts, dashboards, and reporting solutions to improve operational efficiency
  • Leverage APIs and automation platforms to streamline SEO audits, metadata management, content validation, reporting, and monitoring
  • Assist in QA testing for SEO-related releases and technical implementations

SEO Strategy & Cross-Functional Collaboration
  • Partner with SEO Manager, Product teams, Merchandising, UX, Engineering, Analytics, and Content teams to support enterprise SEO initiatives
  • Represent SEO requirements within agile development processes, sprint planning, and release management
  • Assist in the development and execution of:
    • Content optimization strategies
    • Category optimization initiatives
    • Product Detail Page (PDP) optimization
    • AI discoverability strategies
    • Local SEO initiatives
    • Internal linking strategies
  • Work closely with agency partners and vendors to ensure SEO deliverables align with enterprise standards and KPIs

Reporting & Analytics
  • Build and communicate recurring SEO performance reports and KPI dashboards
  • Analyze technical SEO performance and identify opportunities for improvement
  • Monitor organic search trends, indexing behavior, ranking changes, traffic patterns, and AI search visibility
  • Support forecasting, testing, benchmarking, and reporting efforts related to SEO performance and business impact

EXPERIENCE/QUALIFICATIONS:
  • Bachelor's Degree in Web Development, Marketing, Computer Science, Information Systems, or related field preferred
  • Minimum of 3-5 years of SEO experience with a strong focus on Technical SEO
  • Strong understanding of enterprise ecommerce SEO best practices
  • Experience working with large-scale websites and complex site architectures
  • Strong understanding of:
    • HTML
    • CSS
    • JavaScript
    • Technical SEO fundamentals
    • Structured data/schema markup
    • XML sitemaps
    • Robots.txt
    • Canonicalization
    • Rendering/indexation concepts
  • Experience using GitHub or other version control systems in collaboration with development teams
  • Experience utilizing APIs, automation tools, or scripting to streamline SEO workflows
  • Experience working with enterprise CMS platforms, ecommerce platforms, or headless architectures
  • Proficiency with SEO tools such as:
    • Google Search Console
    • Screaming Frog
    • SEMrush
    • Yext/RIOSEO or other Local Management Service
    • Conductor
    • GA4
    • Adobe Analytics
  • Strong analytical, problem-solving, and communication skills
  • Ability to prioritize multiple projects in a fast-paced environment
  • Ability to work independently with minimal supervision

TRAVEL REQUIREMENTS:
  • N/A

PHYSICAL REQUIREMENTS:
  • Regularly performs computer work and sits.
  • Occasionally walks and stands.
  • Seldom/never lifts up to 50lbs.

INDEPENDENT JUDGEMENT:
  • Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
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