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Search Engine Optimization Jobs in Raleigh, NC (NOW HIRING)

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site +1

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

In addition, you'll collaborate closely with internal specialistspaid media strategists, organic/SEO experts, content creators, developers and designersto craft high-impact digital marketing ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

In addition, you'll collaborate closely with internal specialists-paid media strategists, organic/SEO experts, content creators, developers and designers-to craft high-impact digital marketing ...

Appian Corporation

Web Production Specialist

Raleigh, NC · On-site

$91K - $91K/yr

Partner with SEO/AEO teams to ensure web content is optimized for organic growth and discoverability. * Coordinate with creative agencies and internal creative teams to ensure visual assets are ...

Appian Corporation

Web Production Specialist

Raleigh, NC · On-site

$91K - $91K/yr

Partner with SEO/AEO teams to ensure web content is optimized for organic growth and discoverability. * Coordinate with creative agencies and internal creative teams to ensure visual assets are ...

Appian Corporation

Web Production Specialist

Raleigh, NC · On-site

$91K - $91K/yr

Partner with SEO/AEO teams to ensure web content is optimized for organic growth and discoverability. * Coordinate with creative agencies and internal creative teams to ensure visual assets are ...

Air Clean Systems

Marketing Specialist

Creedmoor, NC · On-site

Work in conjunction with the web development team to ensure website content is current, accurate, and meeting search engine optimization (SEO) best practices * Manage brand social media presence ...

Air Clean Systems

Marketing Specialist

Creedmoor, NC · On-site

Work in conjunction with the web development team to ensure website content is current, accurate, and meeting search engine optimization (SEO) best practices * Manage brand social media presence ...

Air Clean Systems

Marketing Specialist

Creedmoor, NC · On-site

Work in conjunction with the web development team to ensure website content is current, accurate, and meeting search engine optimization (SEO) best practices * Manage brand social media presence ...

Diverse Lynx

AEM Developer

Cary, NC · On-site

Apply SEO and digital best practices when authoring and managing content Required Skills & Qualifications * Hands-on experience as an AEM Author or with similar CMS platforms * Strong understanding ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Raleigh, NC

Search Engine Optimization information

See Raleigh, NC salary details

$33.5K

$65.5K

$100.1K

How much do search engine optimization jobs pay per year?

As of Jun 26, 2026, the average yearly pay for search engine optimization in Raleigh, NC is $65,507.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,500.00 and $72,900.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities for remote work, freelance projects, and requires staying updated with search engine algorithms and tools such as Google Analytics. Career growth depends on experience, certifications, and staying current with industry trends.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) remains an essential skill for digital marketers and SEO specialists in 2026, as search engines continue to update algorithms and prioritize user experience. SEO is evolving with advancements in AI, voice search, and mobile optimization, requiring professionals to stay current with new tools and best practices. Continuous learning and adaptation are key for SEO roles to remain effective and relevant.

Will SEO be replaced by AI?

Search Engine Optimization (SEO) professionals use AI tools to analyze data, automate tasks, and improve strategies. While AI can enhance SEO processes, human expertise remains essential for creative content, strategic planning, and adapting to search engine algorithm changes.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What are popular job titles related to Search Engine Optimization jobs in Raleigh, NC? For Search Engine Optimization jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Search Engine Optimization jobs in Raleigh, NC look for? The top searched job categories for Search Engine Optimization jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Search Engine Optimization jobs? Cities near Raleigh, NC with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Raleigh, NC as of June 2026, with employment types broken down into 76% Full Time, 21% Part Time, and 3% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $65,507 per year, or $31.5 per hour.
PPC Specialist

PPC Specialist

FatCat Strategies

Raleigh, NC • On-site, Remote

Full-time

Medical, Retirement, PTO

Posted 16 days ago

Job description

We're adding to the team. FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and qualified leads for our contractor clients, and you will help round out the broader search game plan when the work calls for it.

This is a hands-on role for someone who lives in the platforms, loves the numbers, and gets fired up when a campaign starts crushing its cost per lead.

What You Will Do
  • Build, launch, and manage Google Ads, Bing Ads and Meta campaigns across multiple home improvement clients
  • Own the full PPC lifecycle: keyword research, ad copy, audience targeting, bid strategy, budget pacing, and landing page recommendations
  • Track and report on performance using GA4, GTM, WhatConverts, and CallRail, tying spend directly to leads and revenue
  • Run ongoing optimization: A/B testing, negative keyword cleanup, search term mining, and conversion tracking audits
  • Support SEO and SEM efforts as needed, including on-page recommendations, technical fixes, content briefs, and local search work
  • Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system)
  • Collaborate with account managers, designers, and our web team to keep campaigns and landing pages aligned
  • Stay ahead of platform changes, new ad formats, and shifts in how search works

Requirements

  • 2+ years of hands-on PPC experience managing Google Ads and Meta campaigns, ideally for local service or lead-gen businesses
  • A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate)
  • Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed
  • Comfort with GA4 and Google Tag Manager
  • Sharp analytical instincts and the discipline to make decisions off data, not hunches
  • Clear communication and the ability to explain results to clients in plain English
  • A competitive streak and a genuine drive to win for the people you work for
Nice to Have
  • Experience marketing home improvement, remodeling, or other home services businesses
  • Familiarity with WhatConverts, CallRail, Go High Level, or ClickUp
  • Google Ads and Meta Blueprint certifications
  • Exposure to AI search, GEO, or AEO work
  • Experience with call tracking and lead attribution in a high-ticket, lead-gen environment

Why FatCat

  • A focused, specialist agency where strategy and judgment beat busywork
  • A team that knows the contractor space better than anyone and wants you to get great at it
  • Real ownership of your accounts and your results
  • A clear playbook, modern tools, and the support to do your best work

Who We Are

FatCat is a digital marketing agency built for one thing: helping home improvement and remodeling contractors win. We have been in the game since 2002, and in 2018 we went all in on the contractor space. Bath remodelers, roofers, siding crews, kitchen and bath pros. That focus is our edge. We know these businesses cold, and we run full-service playbooks across PPC, SEO, AI visibility, websites, social, email, and lead attribution.

We are not a volume shop that treats every account the same. We win on judgment and strategy, and we are looking for someone who wants to do the same.

Benefits

  • SIMPLE IRA with company matching
  • Health insurance, 50% premium covered
  • Paid time off, increasing with tenure
  • Paid company holidays
  • Flexible hybrid and work-from-home policy
  • Professional development stipend
  • Relaxed, supportive team environment

Salary based on experience and skillset.

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