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Search Engine Optimization Jobs in Lancaster, TX

Refuel Agency

Be Seen First

SEM Consultant/Specialist

Dallas, TX · Remote

$1.5K - $5.0K/mo

Job Summary The SEM Consultant is responsible for developing, managing, optimizing, and reporting on paid search campaigns across Google Ads, Microsoft Ads, and other search platforms. This role ...

ComparePower.com

SEM Lead

Dallas, TX

The SEM Lead will be responsible for execution of the paid search program. The ideal candidate ... Drive campaign optimization tactics to improve engagement, conversion, and efficiency of the paid ...

ComparePower.com

SEM Lead

Dallas, TX · On-site

The SEM Lead will be responsible for execution of the paid search program. The ideal candidate ... Drive campaign optimization tactics to improve engagement, conversion, and efficiency of the paid ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Lancaster, TX

Search Engine Optimization information

See Lancaster, TX salary details

$32.7K

$63.9K

$97.6K

How much do search engine optimization jobs pay per year?

As of Aug 11, 2026, the average yearly pay for search engine optimization in Lancaster, TX is $63,885.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,200.00 and $71,100.00 per year, depending on experience, location, and employer.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but building skills in keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush can improve prospects. Entry-level roles may require some experience or certifications, but many employers value practical knowledge and a strong understanding of digital marketing principles.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.
What cities near Lancaster, TX are hiring for Search Engine Optimization jobs? Cities near Lancaster, TX with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Lancaster, TX as of August 2026, with employment types broken down into 78% Full Time, 18% Part Time, and 4% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $63,885 per year, or $30.7 per hour.

VP of Customer Acquisition

Dwyer Franchising LLC

Irving, TX • On-site

$120 - $160/hr

Other

Posted 6 days ago

Job description

Sr. Director, Paid Media & SEO

Responsibilities:

  • Lead integrated media & AI-driven discovery strategy: Own end-to-end visibility and demand generation across paid, owned, earned, and emerging AI channels, including GEO, conversational search, and LLM ecosystems.
  • Translate business goals into performance-driven media plans: Define clear objectives, KPIs, and investment strategies; leverage data, AI, and analytics to optimize campaigns and drive growth.
  • Enable franchise media effectiveness at scale: Build AI-powered frameworks, tools, and playbooks to guide franchise owners in optimizing local media mix, targeting, and ROI across channels.
  • Advance AI innovation in marketing & commerce: Identify and scale AI applications for media optimization, audience targeting, content creation, and prepare the organization for agentic commerce and A2A environments.
  • Strengthen ecosystem partnerships & infrastructure: Collaborate with Product, Martech, and Data teams to enable machine-readable discovery; establish and manage agency frameworks, ensuring accountability for innovation and performance.

Qualifications:

  • 10+ years of experience in media, growth marketing, or digital strategy.
  • Experience defining and executing an integrated media strategy across paid, owned, SEO, and emerging discovery channels, increasing share of voice and driving measurable gains in traffic, engagement, and conversion.
  • Experience leading the evolution from traditional search to AI-driven discovery, developing GEO strategies, optimizing for conversational search, and improving brand visibility across LLMs and AI assistants.
  • Experience translating enterprise growth objectives into data-driven media plans, KPIs, and investment strategies—leveraging advanced analytics and AI to continuously optimize performance and uncover new demand opportunities.

Skills:

  • Proven success leading both paid and organic media programs.
  • Strong analytical mindset with experience managing multi‑million dollar budgets.
  • Proven operational experience building experimentation infrastructure.
  • Experience managing and developing high-performing teams.

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Schedule: Hybrid working model; Monday–Wednesday in office, Thursday/Friday from home.

Office locations: 500 E John Carpenter Fwy, Irving, TX; 1010 N University Parks Drive, Waco, TX.

Compensation: Competitive pay commensurate with experience.

Benefits: Equity and bonus opportunities.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment and where employees are treated with respect and dignity and encouraged to be their authentic self.

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