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Search Engine Optimization Jobs in Dover, DE (NOW HIRING)

Codebridge

Chief Marketing Officer (Dover)

Dover, DE · On-site

Oversee digital marketing efforts, including website optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and online lead ...

US Inspect

Licensed Home Inspector

Centreville, MD · On-site

Digital Marketing - search engine optimization, e-mail campaigns * Marketing Support - spectacular print collateral, brokerage relationships * Mentor Program for extra income potential * E&O, general ...

US Inspect

Licensed Home Inspector

Centreville, MD · On-site

Digital Marketing - search engine optimization, e-mail campaigns * Marketing Support - spectacular print collateral, brokerage relationships * Mentor Program for extra income potential * E&O, general ...

Nextiny

Entry Level Digital Marketer

Dover, DE

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Smyrna, DE

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Middletown, DE · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Middletown, DE

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Milford, DE · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Dover, DE · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Smyrna, DE · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

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Showing results 1-20

All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Dover, DE

Search Engine Optimization information

See Dover, DE salary details

$27.4K

$53.5K

$81.8K

How much do search engine optimization jobs pay per year?

As of Aug 7, 2026, the average yearly pay for search engine optimization in Dover, DE is $53,512.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,100.00 and $59,600.00 per year, depending on experience, location, and employer.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but building skills in keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush can improve prospects. Entry-level roles may require some experience or certifications, but many employers value practical knowledge and a strong understanding of digital marketing principles.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.
What cities near Dover, DE are hiring for Search Engine Optimization jobs? Cities near Dover, DE with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Dover, DE as of August 2026, with employment types broken down into 1% Locum Tenens, 72% Full Time, 22% Part Time, and 5% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $53,512 per year, or $25.7 per hour.

Performance Marketing Director

HALSTEAD MEDIA GROUP LLC

Middletown, DE • On-site, Remote

$95K - $100K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 hours ago

Job description

Lead Strategy. Drive Results. Build Client Trust. Make an Impact.
Leads: Paid Media (Google Ads, Meta, Microsoft Ads, LinkedIn) and SEO (Organic search, AI visibility).
About the Role
We're hiring a sharp, strategic, and dependable Performance Marketing Director to lead our Paid Media and SEO departments - owning results across Google Ads, Meta, Microsoft Ads, LinkedIn, all organic search, AI visibility. You'll lead a blended team of paid media managers, SEO managers, and freelancers, and work cross-functionally with project managers, designers, and copywriters.
This role blends leadership, strategy, performance accountability, and hands-on support across paid and organic. You'll shape high-impact strategies, mentor and hold a team accountable, and continuously improve systems, reporting, and campaign performance - measured in leads, rankings, ROI, and margin, not vanity metrics.
You'll be the internal performance voice for Halstead's clients: making sure every channel works together to generate results that support long-term growth. Most importantly, you own outcomes - from the first signal that something's off through to a confirmed, verified fix.
About Halstead
At Halstead Media Group, we help landscape and outdoor living companies eliminate instability, fuel growth, and shape a lasting legacy with year-round, specialized marketing systems. As a StoryBrand Certified Agency, we lead with clarity, empathy, and results that matter.
Our clients choose us - and stay with us - because we deliver best-in-class ROI, strategic thinking, and genuine human connection. We act like co-owners in our clients' growth, embrace change, and move fast. We believe growth comes from action, curiosity, and collaboration.
What You'll Do
Leadership & Strategy
  • Own and execute integrated performance strategy across Paid Media and SEO.
  • Set goals, KPIs, and campaign strategy across platforms and search environments, tailored to each client's growth stage and service focus.
  • Lead and mentor a team of paid media managers and SEO managers (plus freelancers) - building accountability, communication, and real ownership, not just task completion.
  • Partner with project managers and leadership to forecast capacity, set priorities, and resolve bottlenecks before they become client problems.
  • Maintain strong QA and reporting processes for both paid and organic - where "reported" and "actually true" are the same thing.
  • Identify and prioritize cross-channel growth opportunities - campaigns, content strategy, local SEO, landing pages, and testing.
  • Ensure paid and SEO strategies reinforce each other and align with client goals, seasonal cycles, and budgets.
  • Act as the internal escalation point for performance issues and strategic pivots - present and accountable, not reachable only after the fact.

Paid Media Oversight
  • Direct strategy, execution, and optimization across Google, Meta, LinkedIn, and Microsoft Ads.
  • Review and support ad copy, campaign structure, pacing, targeting, and platform fit.
  • Set testing agendas and creative frameworks for performance lift.
  • Step in to troubleshoot campaign issues and guide budget-allocation decisions.
  • Lead performance reporting, client insights, and recommendations.

SEO Oversight
  • Own the SEO roadmap across all clients - keyword strategy, on-page optimization, link-building, content direction, and AI visibility / GEO (how clients surface in AI search and answer engines).
  • Review and guide SEO work done by team members, and confirm it actually ships - live, across every client site it should touch, including legacy sites, at the scope represented.
  • Ensure strong collaboration across SEO, web, content, and UX.
  • Interpret performance data, rankings, and AI-visibility signals to shape recommendations - and reconcile reported progress against actual organic leads and traffic.
  • Stay ahead of algorithm, AI-search, and answer-engine changes that affect rankings, AI visibility, or lead flow, and translate them into action fast.
  • Lead reporting on organic traffic, keyword growth, AI visibility, lead quality, and overall search presence; ensure technical SEO tasks are managed and resolved.

Collaboration & Communication
  • Partner with copywriters so all messaging (ads and organic) aligns with StoryBrand principles.
  • Work with designers and video editors on creative assets for paid and organic - e.g., paid media landing pages and campaign creative.
  • Collaborate with project managers to track performance, align on goals, and respond quickly to client needs - supporting the PM who owns the account, not taking it over.
  • Train and coach team members to strengthen cross-functional knowledge and performance thinking.
  • Participate in internal marketing planning, tool selection, and team development.

How This Role Is Measured
This is a high-ownership seat. Beyond the "what you'll do," here's the bar we hold it to:
  • Own it end to end. You own performance problems from the moment the signal appears through to a confirmed fix - present in the escalation, on the client call, in the thread. Diagnosis without follow-through isn't ownership; the result changing is.
  • See it before it's escalated. You surface underperformance and risk proactively - typically within a few business days of the signal - rather than waiting for a client, a PM, or your VP to raise it. What you catch on your own is the measure, not what you respond to once flagged.
  • Report honestly, backed by evidence. Your status reflects reality. A channel isn't "green" while its leads are falling. You bring bad news early and plainly, and you back completion and quality claims with the source - the dashboard, the account, the live result - never a verbal "it's handled."
  • Verify the work shipped - everywhere. "Done" means confirmed live everywhere it should be, at the scope and depth represented. You check; you don't assume a task marked complete actually reached every site.
  • Analysis drives action. Being right about the data is the starting point, not the deliverable. You turn insight into the right action at the right time - for your own accounts and for the team you lead.
  • Own the economics. You run both channels to their margin and labor-efficiency targets, not just their lead targets - results the business can afford to deliver, and that improve over time.

You'll Thrive Here If You
  • Are a performance strategist at heart - always chasing results and clarity.
  • Have 4+ years leading paid media campaigns and SEO strategy.
  • Have managed and mentored a multi-disciplinary team (paid + SEO + freelancers).
  • Blend high-level strategic leadership with hands-on support - comfortable getting into the account when it moves the outcome.
  • Can lead integrated strategy and reporting across both paid and organic search.
  • Are highly analytical and can turn data into direction for others - then make sure the direction gets executed.
  • Write clear, conversion-optimized ad copy and value messaging with precision.
  • Are organized, accountable, and effective at building and maintaining systems.
  • Give thoughtful, respectful feedback and guide cross-team collaboration.
  • Take ownership of outcomes - and are the person who stays present and calm exactly when performance is at risk.
  • Would rather deliver an accurate "red" than a comfortable "green."

What This Role Is Not
  • Not a checkbox manager who marks tasks complete and moves on.
  • Not a diagnostician who hands off - you carry problems through to a verified resolution.
  • Not a status-painter - you don't dress up a struggling account in green.
  • Not absent when it's hard - you're most visible exactly when a client's results are at risk.

Nice-to-Have (Bonus Skills)
  • Experience with HubSpot or similar CRMs.
  • Comfort with Google Analytics, Search Console, SEMrush, and AI-visibility / GEO tracking tools (e.g., Peec, Local Falcon).
  • Familiarity with GA4 reporting, budget forecasting, and attribution modeling.
  • Working knowledge of technical SEO (site structure, schema, page speed).
  • Background in the lawn, landscape, or outdoor living industries.
  • Familiarity with the StoryBrand messaging framework.
  • Ability to build client-facing performance narratives and recommendations.

Details & Perks
  • PTO: 15 days to start (combination of vacation and sick) plus paid holidays
  • 401(k) with match
  • Health insurance (medical, dental, vision): 100% of the medical premium paid for the employee. Have your own insurance? Opt out and receive a weekly opt-out pay perk.
  • $500 annual equipment reimbursement
  • Monthly perks (snack, tea/coffee subscriptions)
  • Paid training and professional development

Final Word
We're not looking for a checkbox manager. We're looking for someone who owns performance across both paid and organic channels - and knows how to lead, teach, and inspire others to deliver measurable results, honestly and on budget.
If you're ready to elevate both traffic and leads - and build a performance engine that drives real client growth - this role is for you.
JOB CODE: 1000087

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